Lesley Vos is a content strategist at Bid4Papers, specializing in data research, copywriting, and content promotion. She has been published on Moz, CXL, Forbes, and more. Follow her on Twitter to read her latest articles.

The world’s demand for video content is enormous. It makes up 80% of all online traffic, and yet 53% of people want to see even more videos from brands they support!

In short, if you don’t consider video a part of your marketing plans, you’re missing a huge opportunity to grow. Not only does video content impact your brand’s authority, but it also can improve your traffic and overall search engine rankings by far.

But this is all easier said than done.

While producing and sharing a video might seem a great idea, you need to remember that it should complement your overall SEO and marketing strategy. After all, if you fail to organize and optimize your video content in the early stages, not only will it cost you a pretty sum, but it will be money spent in vain.

That’s why, in this guest post for Process Street, I’ll discuss video SEO marketing and optimization so your video content can achieve better rankings.

Just read through the following sections:

• What is video SEO?
• Planning your video content (with basic video SEO marketing practices)
• How to optimize video content for search and higher rankings
• Use Process Street for all your video and marketing needs!

Or, if you wanted to start working through an SEO checklist straight away, use this template.

Click here to get SEO Checklist: The Keyword Research Process!

Lights, camera, action,

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Like any employee who works at a young startup, last month I was given a task which threw me far out of my depth.

Even though I’m an audio tech graduate whose final project was video-based, I can’t say that my skills destroying VHS tapes and creating feedback loops translated too well.

Either way, the task was clear:

Create a 5-minute demo video for Process Street showing off most of the features, with screen recordings and slides.

It took me much longer than it should have. But, in the end, I polished it off nicely and got back to doing what I’m better at — writing articles (phew).

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Video is finally here!

Video is a great way to train staff and explain complex tasks quickly and thoroughly.

Now you can add video to your documents in Process Street.

Add video from YouTube, Vimeo or Upload from your Computer.

Some ways to use video include:

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