AB Testing

Run this checklist when AB testing webpages
1
Introduction
2
Experiment Prioritisation:
3
Note down experiment details
4
Expected test length
5
Choose your target
6
Configuring Test:
7
Setup AB tool
8
Make sure the test works
9
Deploy test live
10
Test on live
11
Results:
12
Record results
13
Take action
14
Sources:
15
Relevant Checklists: