All posts containing Content promotion


The Content Promotion Process We Use to Generate Over 100,000 Monthly Pageviews

In this episode of the Business Systems Explored podcast, Tony Brown the author of Standard Procedure and Vinay Patankar from Process Street, have an in-depth discussion about the most effective content promotion methods for their businesses.

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You can spend as much time as you like creating content, but it’s a massive waste of time if you aren’t promoting it. It’s not 1999. You can’t artificially game search engines to get huge visibility or spam newsletters to push your content out to thousands of people. You can’t even hope to get discovered organically if you don’t already have a following. And that’s the problem we’re trying to solve in this podcast.

In this episode, we run through every promotion tactic that’s helped build Process Street to a blog that gets over 100,000 monthly pageviews, and ranked highly for some of the more competitive keywords in our niche.

Discover the ‘silver bullet’ we swear by, and the tactic that has spiked our traffic by over 15,000 in a single day. Did you know there is actually a way to use social sites to generate traffic as consistently as organic methods? Find out all about that and more in this week’s episode.

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Advanced Content Promotion Checklist and Guide

Content Promotion Checklist
Get this!

Introduction

Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. That’s why I created this checklist you can use to promote the content you work so hard to create.

I’m writing this checklist for two purposes. Firstly, because I am interested in content promotion for my own company Process Street. Content marketing is something I’ve been experimenting with and seeing some great results with so far, writing this post is forcing me to research and learn more about content distribution. Secondly, because I want to make a template for this in Process Street so I can begin hand it off to my team. I am working towards a streamlined content marketing machine.

Eventually I want to have a ghostwriter, a blogger a designer and a team of promoters. I will still be creating the core content, but I won’t have to polish or distribute any of it. I’m confident this checklist will help my business, and I hope it’s useful for yours too.

Note, if you’re launching a website, check out our Website Launch Checklist. There is a little overlap but its targeted to a new website launch vs a piece of content on an existing site.

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How to Scale Content Marketing: Building a System for Growth

how to scale content marketing

Brad Smith is the CEO at Wordable and the founder of Codeless (a content production agency). His content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more.

So, you’re ready to scale your marketing efforts, eh?

You’re not the only one: 70% of marketers are taking content marketing seriously — and sooner or later, they start scaling up, increasing competition in the process.

With all the marketing noise out there, it can be difficult to position yourself as an industry leader. But don’t worry, we’re here to help.

In this Process Street post, we’ll cover:

Let’s jump right in!
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Building a Content Marketing Strategy: Tips to Get Your Team Excited

building a content marketing strategy

Ovi Negrean is the CEO and Co-Founder of SocialBee.io, one of the most user-friendly social media management tools on the market. He and his team help startups, small businesses, freelancers, and entrepreneurs reach their marketing goals through keyword-informed and customer-driven articles, as well as innovative social media content.

We all have a list of things we want to try out. And in the case of digital marketing, that list usually focuses on new technologies and strategies.

This Process Street article will provide you with the tips you need to apply as a marketing enthusiast in order to get your team excited. Whether you’re a fan of digital marketing, content marketing, influencer marketing, or social media marketing, you will most definitely find something of interest for any of these fields.

We’ll be covering:

Alright, let’s get started!
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What is a Blog Maturity Model? How We Create Quality Content at Process Street

blog maturity model

When you’re doing any kind of content marketing, you want to be able to understand how well you’re doing. You want to be able to look at the performance of the content you’re creating and feel assurance that you’re:

  1. Driving forward key goals and objectives tied to your content strategy;
  2. Continuously optimizing and improving the quality of your content in order to hit those goals.

Especially when you’re creating this kind of content that involves a degree of creative input (writing!) it can be difficult to measure quality.

This is where maturity models come in. Maturity models can be a great way to build and assess how successful an organization or system is at achieving continuous improvement.

Ultimately, it’s the idea that you’re constantly seeking to test and improve the way in which your organization runs. You’re not standing still.

We’ve written before about more generally applicable Capability Maturity Models, but this post takes a look at our internal Blog Asset Maturity Model (BAMM) process that we use to audit and continuously improve the quality of our blog content.

In this Process Street article, we’ll cover:

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12 Checklists for Bloggers to Implement Content Marketing Best Practices

checklists for bloggers

77% of internet users read blogs – like this one produced by us at Process Street. To pique the interest of this large audience you’ll need to be following optimized, efficient processes so your blog is the best it can be.

And guess what? If you’re looking to better your blog content and stand out from the competition, then you’ve come to the right place. In this article, you’ll learn how to get your blog right with Process Street’s tried and tested checklists for bloggers.

Once more, we’re giving you these checklists for free (our gift to you for being a woautomanderful readership). 🤑

These checklists have been specifically selected and ordered for you to implement best practices from the start to the end of the blog creation process.

Right then, no more dill-dallying, let’s get straight to it.

Click on the relevant subheader to jump to your section of choice. Alternatively, scroll down to read all we have to say so you’re fully prepared to implement our checklists for bloggers.

Let the blogging commence! 🖋
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Video SEO Marketing: How to Optimize Video Content for Better Search Rankings

video SEO marketing

Lesley Vos is a content strategist at Bid4Papers, specializing in data research, copywriting, and content promotion. She has been published on Moz, CXL, Forbes, and more. Follow her on Twitter to read her latest articles.

The world’s demand for video content is enormous. It makes up 80% of all online traffic, and yet 53% of people want to see even more videos from brands they support!

In short, if you don’t consider video a part of your marketing plans, you’re missing a huge opportunity to grow. Not only does video content impact your brand’s authority, but it also can improve your traffic and overall search engine rankings by far.

But this is all easier said than done.

While producing and sharing a video might seem a great idea, you need to remember that it should complement your overall SEO and marketing strategy. After all, if you fail to organize and optimize your video content in the early stages, not only will it cost you a pretty sum, but it will be money spent in vain.

That’s why, in this guest post for Process Street, I’ll discuss video SEO marketing and optimization so your video content can achieve better rankings.

Just read through the following sections:

Or, if you wanted to start working through an SEO checklist straight away, use this template.

Click here to get SEO Checklist: The Keyword Research Process!

Lights, camera, action, 💥

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The 10 Best Productivity Apps Every Content Marketer Needs

Productivity Apps

This is a guest post by Travis Taborek. Travis is a content marketer and copywriter based in the San Francisco Bay Area. He is a graduate of General Assembly’s Digital Marketing Bootcamp and has done SEO and content work for business ranging from small tech startups to corporations like TiVo. Read his work here.

Content marketers have their work cut out for them.

They’re tasked with generating fresh ideas for content that stimulates interest in a brand and demonstrates thought leadership consistently, frequently, and at scale.

Fortunately, there is no shortage of productivity apps out there to help keep your mind focused, your writing clear, your headlines eye-grabbing, and your calls-to-action compelling.

To help you do your best work possible, I’ll show you the 10 best productivity apps you need in your digital toolbox.

Specifically, after explaining what productivity apps are, I’ll break each app down into one of four categories – brainstorming, focus, creation, and general productivity – then highlight their features, use cases, and pricing plans.

Just read through the following sections in this guest post for Process Street:

Let’s get started! 🚀

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Content Optimization: Fix Underperforming Content Without Tossing It Out

Content optimization

This is a guest post from internet marketing specialist Deana Kovač at Point Visible, a digital agency providing custom blogger outreach services. In her free time, she enjoys listening to music and singing karaoke – and she just can’t start her day without a hot cup of coffee!

With millions of blog posts being published daily, consumers are exposed to more content than ever before. This is intense competition, meaning not every piece of content is going to stand out.

Statistics show that 65% of marketers rank the production of engaging content as their biggest challenge – yes, churning out quality information can really be a hard task.

The Process Street blog has been going for a while now. Since 2014, to be precise. Along the way, we figured out a pretty solid process for making the most out of old content.

It’s a kind of content optimization: optimize existing underperforming content by making small, but impactful changes.

With a few tweaks to the information and layout that is already there, you can negate the need for time heavy research required for a fresh piece.

Additionally, underperforming content harms your SEO efforts. Google has said as much.

What’s more, recent SEO research suggests that having many low‐value‐add URLs can negatively affect a site’s crawling and indexing.

But don’t worry – we wrote this post so that you can follow our process to weed out and rejuvenate your low-value content.

It’s simple really. By optimizing the same content to perform better, you convert low-value URLs to high-value resources. This can prove to be a very rewarding strategy if implemented correctly.

In this article, you will learn how to fix underperforming content through content optimization, the process of which has been split into two stages:

We also go into some depth as to how you might use Process Street to streamline your content creation workflow, by taking advantage of some of our free checklist templates!
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Content Creator: How to Make Captivating, Upvote-Worthy Material!

Content Creator

Content is worth big bucks.

Think about it.

Netflix rakes in $18 billion in revenue a year with their video content. Similarly, YouTube makes $16-$25 billion in annual revenue. Meanwhile, the blog for all things tech, TechCrunch, was bought by AOL in 2010 for a whopping $25 million.

But what, exactly, is content? What is a content creator? And what is the purpose of creating content?

The subject matter can be a little confusing.

That’s why this blog post will get you right up to speed. 🚴‍♂️

I’ll cover what content is, what a content creator is, the benefits of content, examples of work from the best content creators, and I’ll even give you insider tips and tricks to becoming a stellar content creator yourself! Just read through the below sections:

Let’s not waste any more time and dive straight in.

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