All posts containing Content publishing


Enterprise Content Management (ECM): How to Organize Your Content Like a Pro

Enterprise Content Management

Information. Documents. Critical business material.

As businesses scale from a several-person startup to one that’s larger and more robust, it’s important to have a place where all this business-related content can be stored, organized, and easily accessed.

To boot, it’s also necessary to have the requisite processes so all this content is, well, managed properly.

Why?

Because by 2025, the amount of global data created each day will reach 463 exabytes – and the majority of this data will be unstructured.

If a business is not using a centralized repository and doesn’t have the right processes in place, there will be bedlam.

This is why ECM exists.

Enterprise content management (ECM) is the solution for modern businesses wanting to keep content safe, secure, useable, and accessible through its life cycle.

In this Process Street post, you’re going to learn all about ECM, from its exact definition to understanding why it’s beneficial, and learning what ECM tools are capable of and what they’re not designed to do. Read the sections below to get the complete lowdown:

Let’s begin your journey to becoming content with your enterprise’s content management. 📁

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Content Optimization: Fix Underperforming Content Without Tossing It Out

Content optimization

This is a guest post from internet marketing specialist Deana Kovač at Point Visible, a digital agency providing custom blogger outreach services. In her free time, she enjoys listening to music and singing karaoke – and she just can’t start her day without a hot cup of coffee!

With millions of blog posts being published daily, consumers are exposed to more content than ever before. This is intense competition, meaning not every piece of content is going to stand out.

Statistics show that 65% of marketers rank the production of engaging content as their biggest challenge – yes, churning out quality information can really be a hard task.

The Process Street blog has been going for a while now. Since 2014, to be precise. Along the way, we figured out a pretty solid process for making the most out of old content.

It’s a kind of content optimization: optimize existing underperforming content by making small, but impactful changes.

With a few tweaks to the information and layout that is already there, you can negate the need for time heavy research required for a fresh piece.

Additionally, underperforming content harms your SEO efforts. Google has said as much.

What’s more, recent SEO research suggests that having many low‐value‐add URLs can negatively affect a site’s crawling and indexing.

But don’t worry – we wrote this post so that you can follow our process to weed out and rejuvenate your low-value content.

It’s simple really. By optimizing the same content to perform better, you convert low-value URLs to high-value resources. This can prove to be a very rewarding strategy if implemented correctly.

In this article, you will learn how to fix underperforming content through content optimization, the process of which has been split into two stages:

We also go into some depth as to how you might use Process Street to streamline your content creation workflow, by taking advantage of some of our free checklist templates!
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Content Creator: How to Make Captivating, Upvote-Worthy Material!

Content Creator

Content is worth big bucks.

Think about it.

Netflix rakes in $18 billion in revenue a year with their video content. Similarly, YouTube makes $16-$25 billion in annual revenue. Meanwhile, the blog for all things tech, TechCrunch, was bought by AOL in 2010 for a whopping $25 million.

But what, exactly, is content? What is a content creator? And what is the purpose of creating content?

The subject matter can be a little confusing.

That’s why this blog post will get you right up to speed. 🚴‍♂️

I’ll cover what content is, what a content creator is, the benefits of content, examples of work from the best content creators, and I’ll even give you insider tips and tricks to becoming a stellar content creator yourself! Just read through the below sections:

Let’s not waste any more time and dive straight in.

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3 Ways to Repurpose Instagram Content for Your Email Marketing

email marketing contentNatasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool-kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content.

Seeking to establish a well-rounded online presence?

There are many different digital marketing channels to choose from, and all of them contribute to a holistic online strategy.

However, to succeed you need to know how to pair the right kind of content with the most suitable platform.

For marketers, there’s a constant pressure to create new content while maintaining a high level of quality.

To alleviate that burden, look to social media content.

Social media content, especially the kind of content you’ll find on a visual-focusedchannel like Instagram, is perfect for repurposing. Consider the fact that not all audiences favor social media as their communication medium of choice.

While effective in its own way, studies have shown that email marketing is 40 times more effective at reaching target customers than some social media channels.

With that in mind, and to cover multiple audience bases at once, here’s how you can bring Instagram content into your email marketing campaigns and save time in the process.

In this Process Street article, we’ll cover:

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How to Create a Content Strategy That Works

how to create a content strategy

This is a guest post by Nicole Cowart, an online marketing executive. She works at a cloud-based company that offers smart business solutions. She is currently studying for her Master’s degree in Web Development.

Digital marketing is the future of marketing and doing business. Most successful companies currently have their online websites and stores that generate more traffic.

Nevertheless, online marketing is also the right place for beginners who are taking their first steps in the business realm.

Even if you’re not a professional marketer, you can still design and execute a successful content strategy that helps you establish your status in the online world. All you need is a good process for it.

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Content Creation Workflows: Why You Need One and How to Build It

content creationWhen creating content, it’s easy to think you should just make it and publish it. Simple.

But your content will not be highly effective if that’s your outlook – even if the substance of your content is brilliant!

Creating content – blogs, infographics, videos, podcasts – creates an opportunity for you to connect with your audience and to engage with a new audience. There is significant value which can be unearthed through an effective content strategy.

One of the simplest ways to improve your approach is to implement a documented content creation workflow.

It may increase the time you spend on a single piece of content or decrease it depending on your current process, but it could also prove to boost the effectiveness of your content by huge margins.

A blog post which is optimized for Google can bring you hundreds or thousands of hits every month. A post which is not optimized may be read by 10% of your email list and then disappear into the void.

Beyond the very real benefit of a good workflow improving the content, a solid team workflow can boost your overall output and practically run your content team itself.

Since implementing our new content creation workflow we jumped from 20k weekly visits from Google to 75k. In the space of 1 year. The new workflow has given us the consistency to keep breaking those numbers.

In this Process Street post, I’m going to explain to you:

  • What our content creation workflow looked like when we had a small team
  • What our scaled up content creation workflow looks like now
  • How you can build a content creation workflow like ours
  • The Process Street templates you can use to structure your new workflows

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How Subscriptions Will Stop Fake News Killing Digital Content

stop fake news quality content headerFake news is a hot button issue right now and one we’ve covered a couple of times at Process Street.

Normally, the discussion of fake news is a roundly negative affair.

How do we come back from consistently lowering journalistic standards? What does this mean for society?

In this article, I’m going to put a more positive face on and explain why there’s good reason to believe quality journalism is going to make a comeback – it may have already begun!

  • We’ll look at broadly what fake news is, and why it isn’t a wholly new phenomena.
  • We’ll look at the financial performance of different media outlets and try to understand what economic motivations there are in the industry, plus how that impacts on content.
  • We’ll look at the new wave of journalistic opportunities and what you can do to help!

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How to Organize a Content Marketing Workflow for Your Team

The following is a guest post from Gloria Kopp, a digital marketer and a business consultant from Manville city. She works as a content manager at Paper Fellows and is a regular contributor to such websites as Engadget, Academized, and Huffington Post.

A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals.  You may often find that you are receiving content late from your team, that it’s not up to scratch, has been rushed, or just never materializes. The tips in this article should help you to get back onto the straight and narrow.

Before you or your team get stuck into creating more content, make sure that you’ve read through the following points to keep your projects flowing productively.

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Medium Republishing: How I Got 13085 Views In My First 10 Days

medium republishing

Just over a week ago (after about a year of lurking) I decided to give Medium a shot.

There are a lot of guides out there on how to use Medium, but personally, I need to try something myself to fully understand it.

Medium seemed like an obvious choice for a few reasons:

  • Medium is a Twitter product. Any Twitter followers you have that use Medium count as Medium followers and are emailed when you publish.
  • I have a lot of re-publishable content that already proved itself popular on TechCrunch and The Next Web.
  • There’s a huge, excited audience for what I write about on Medium.
  • Republishing and promoting takes very little time — 99% of the work is already done by the time you start.

A lot of bloggers warn against setting up your home base on Medium, and they’re right.

You want your main site to be something you can manipulate, and Medium is not one of those places. It is, however, an additional promotion channel. See here for the results I got:

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Advanced Content Promotion Checklist and Guide

Content Promotion Checklist
Get this!

Introduction

Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. That’s why I created this checklist you can use to promote the content you work so hard to create.

I’m writing this checklist for two purposes. Firstly, because I am interested in content promotion for my own company Process Street. Content marketing is something I’ve been experimenting with and seeing some great results with so far, writing this post is forcing me to research and learn more about content distribution. Secondly, because I want to make a template for this in Process Street so I can begin hand it off to my team. I am working towards a streamlined content marketing machine.

Eventually I want to have a ghostwriter, a blogger a designer and a team of promoters. I will still be creating the core content, but I won’t have to polish or distribute any of it. I’m confident this checklist will help my business, and I hope it’s useful for yours too.

Note, if you’re launching a website, check out our Website Launch Checklist. There is a little overlap but its targeted to a new website launch vs a piece of content on an existing site.

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