All posts containing marketplace


7 Challenges Online Marketplace Sellers Face and How to Overcome Them

Online Marketplace

This is a guest post by Jake Rheude. Jake is the Director of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

Small challenges crop up every single day for those running an ecommerce business.

To make matters worse, there are larger, looming threats that you’ll need to counteract immediately if you want your business to survive.

These existential threats can come from products, customers, software, and even your overall approach to sales. Luckily, these challenges can be addressed properly if you’ve got a solid plan.

In this Process Street guest post, you’ll be looking at seven of these aforementioned challenges and my tips for solving them. Remember: Every investment in solving a problem has the potential to generate big ROI by keeping existing customers around and making it easier to attract new ones.

Make your way through the following sections to get clued up:

Let’s jump straight in.

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Show Your Customers You Care: 5 Ways to Improve Your Customer Experience

When thinking of the world’s most popular brands, which ones come to mind? In Forbes’ annual list of the World’s Most Valuable Brands, Apple, Google, Microsoft, Amazon, and (META) Facebook are identified as some of the top-performing companies, with earnings being a key indicator of their success.

But while revenue may be a significant proof point of industry viability, how you approach your customer experience is another metric that gauges the future prosperity of a business. And one that has an equally significant say in how your business fares in the future.  

In Aircall’s report, Putting Your Customer First, we found that more than 50% of customers stopped supporting a business after a poor customer experience. This shows just how impactful a negative customer experience can be, undoing potentially years of customer loyalty in a single interaction. 

On the flip side, though, a positive customer experience can make a profound impression on people and go a long way to securing brand loyalty in an increasingly competitive marketplace.

Either way, customer experience and going all out to impress your audience is one area you cannot afford to neglect. 

To make sure your strategy is as impactful as possible, this Process Street post will cover these five tried-and-tested ways to improve your customer experience below: 

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The Ultimate Process Management Software Buyer’s Guide: How to Choose The Perfect Platform

process management softwareIf you need to manage any kind of recurring work in your team, but aren’t sure what to look for in a process management software, then this guide will give you all of the information you need to help you make sense of the marketplace and make the best decision possible.

In this Process Street guide you will find:

By the end of this guide, you will be ready & confident to identify & make a decision about your ideal process management software.
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How Revenue Operations Can Support & Increase Sales Growth

Amy Dawson is a freelance copywriter specializing in content creation and PR strategies. With a background in recruitment, Amy has spent many years writing about how to make the most of your job hunt, from finding out where to search for your dream job, to preparing for your interview and understanding what to expect from your employer.

For many years, businesses have seen better sales & business performance as a result of dedicated departmental operations managers: Sales operations, marketing operations, customer operations, systems operations, they all work to improve the operational efficiency of their teams.

However, this kind of vertical organization can make it difficult to figure out how sales, marketing and customer success can work together optimally.

Siloing operational knowledge like this often leads to inefficiencies and reduced performance.

That’s where the role of revenue operations (also referred to as RevOps) comes in: Their goal is to increase efficiencies and ensure that each strand is working together harmoniously.

In this Process Street post, we’ll be covering:

Ask Before You Hire: 12 Interview Questions for Web Developers

freelance web developer interview questionsWith 5+ years in digital marketing, Yulia Mamonova is driving Lemon.io’s growth with her spot-on writing and clear messages. A writer and a researcher at heart, Yuliia knows how to engage with the readership and build a story that’ll stand out. Yuliia has written over 1500+ pieces over the last few years reshaping the world of FinTech, startups, and content marketing with her skills.

If you are reading this article, you may have already considered outsourcing some of your work to a freelance professional or perhaps even had some experience hiring a freelancer for your project. Or you may have been on the other side of the fence and taken up gig jobs yourself.

Anyway, the post-COVID world has shown us that we need to reevaluate our approach to ‘normal’ work and that freelance workers or independent contractors have a lot to offer to modern businesses facing a lot of budget constraints in these interesting times.

By hiring skilled freelancers, companies can secure themselves the expertise that would otherwise be hard to afford. They can be more responsive to the ever-evolving customers’ demands and still save money by cutting down on benefits.

However, to bring these perks to life, one must choose a real hero of the business’ story, someone who will understand what your team is trying to achieve and consistently contribute to the company’s goals.

In this Process Street post, we’ll be covering:

Let’s get right into it!
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7 Ways Salesforce Achieves Complete Customer Engagement Using The Four Realms of Experience

7 Ways Salesforce Achieves Complete Customer Engagement-01

Hello, and welcome readers to the experience economy.

Take my hand and I’ll guide you to a place of psychic gratification. Feel your senses tingle, and your attention sharpen. You’re entering a new chapter of customer success, one that’s immersive and marks the next economic stage.

Businesses are no longer competing on a commodity level. In a digital world, with growing immersive processing power, organizations must crack the whip and adopt the experience mindset. This is a mindset that’s focused on customer success and delivering exceptional experiences instead of commodities.

In this Process Street article, we take a look at how one particular tech unicorn is succeeding in this experience economy.

You got it, I’m talking about the tech-tycoon Salesforce.

Salesforce is one of the largest tech companies to date with over 49,000 employees in 28 countries and has built the world’s most demanded CRM. Part of Salesforce’s triumph lies in the organization’s customer success capabilities. And today, you will learn how they’ve perfected customer success using principles from the experience economy.

Grab onto your seatbelts as you’re about to be blown away!

Here we go!💨
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5 Steps to Apply Deloitte’s Customer Service Delivery Model in SaaS

5 Steps to Apply Deloitte's Customer Service Delivery Model in SaaS-Template_1_1

According to Bain & Company, a mere 5% increase in customer retention can equate to a profit boost of 25%. This is because repeat customers will spend more with your brand – 67% more to be exact.

Providing a top-notch customer service allows your business to recoup customer acquisition costs and cultivate a loyal following. Your customer service team is the heart of your organization and is your means of retaining and extracting value from your customers.

Like Bain & Company, we at Process Street think it’s vital to get your customer service operations right. And to do that, you need a refined and well-oiled CS delivery model. One that’s up to date with the times.

We turn our attention to The Digital Transformation of Customer Services report by Deloitte. We summarize the information from this report to present 5 actionable steps that’ll create Deloitte’s customer service delivery model. This model delivers effective customer service operations that mitigate today’s market disruptions.

Sounds good, eh?

With that said, let’s jump to it and get your customer service model right!

Here’s to putting the success back in customer success!
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Bring Your Customer Success Out of the Stone Age by Building Your Company’s People Intelligence

Bring Your Customer Success Out of the Stone Age

Joanne Camarce is a digital marketing expert specializing in SEO, eCommerce, and social media. She loves meeting new people and embraces unique challenges. When she’s not wearing her marketing hat, you’ll find Joanne fine-tuning her art and music skills.

80% of consumers say that customer experience is just as important as the products or services that a company provides.

Employees and new hires must have the skills to create positive experiences that bring customers back and get them to spread the word about your brand.

This is where people intelligence comes in.

People intelligence isn’t just a buzzword or a passing fad. 71% of organizations now see it as a high priority.

But what does people intelligence mean, and how can you apply it in your company?

In this Process Street blog post, we’ll look at the following:

Let’s dive in!
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Building a Content Marketing Strategy: Tips to Get Your Team Excited

building a content marketing strategy

Ovi Negrean is the CEO and Co-Founder of SocialBee.io, one of the most user-friendly social media management tools on the market. He and his team help startups, small businesses, freelancers, and entrepreneurs reach their marketing goals through keyword-informed and customer-driven articles, as well as innovative social media content.

We all have a list of things we want to try out. And in the case of digital marketing, that list usually focuses on new technologies and strategies.

This Process Street article will provide you with the tips you need to apply as a marketing enthusiast in order to get your team excited. Whether you’re a fan of digital marketing, content marketing, influencer marketing, or social media marketing, you will most definitely find something of interest for any of these fields.

We’ll be covering:

Alright, let’s get started!
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Airbnb’s Growth Strategy: How to Make $3.4B in ARR & IPO During A Pandemic

airbnbs growth strategy

I’m writing a post about Airbnb, from an Airbnb.

Ironic yes, but not unlikely.

In 2019, Airbnb hosted 272 million bookings globally. And, in 2020, despite a global pandemic restricting travel, Airbnb suffered relatively minimal losses of only 22%.

2020 was also the year Airbnb decided to go IPO, despite the global pandemic, a significant drop in revenue, and global travel restrictions.

How did they manage it? A growth strategy like no other, that’s how.

This Process Street blog post takes a deep dive into Airbnb’s growth strategy, how they got where they are today, and where they could be going. To skip to a specific section of the post click the appropriate link below:

Let’s start with where it all began, with 3 air beds.🛌
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