All posts containing marketplace


7 Challenges Online Marketplace Sellers Face and How to Overcome Them

Online Marketplace

This is a guest post by Jake Rheude. Jake is the Director of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

Small challenges crop up every single day for those running an ecommerce business.

To make matters worse, there are larger, looming threats that you’ll need to counteract immediately if you want your business to survive.

These existential threats can come from products, customers, software, and even your overall approach to sales. Luckily, these challenges can be addressed properly if you’ve got a solid plan.

In this Process Street guest post, you’ll be looking at seven of these aforementioned challenges and my tips for solving them. Remember: Every investment in solving a problem has the potential to generate big ROI by keeping existing customers around and making it easier to attract new ones.

Make your way through the following sections to get clued up:

Let’s jump straight in.

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How to Use Social Media for Indie Game Marketing: A Beginners Guide

indie game marketing

Travis Taborek is an SEO and content marketing specialist based in the San Francisco Bay Area. He’s a graduate of General Assembly’s digital marketing course, and has since written content and optimized websites for Wescover and TiVo. He also has a side-business doing PR and social media work for indie games and reviews indie games in his spare time. His most recent accomplishment was finishing Homestuck and thereby winning shelter-in-place.

Back in 2011, you might have been able to get away with uploading your indie game to Steam’s marketplace and expect a revenue of $30-50K in the first year, without any effort or marketing knowledge.

Hell, you might have even been able to get away with that as late as 2014. But these golden days for indie game developers are long gone.

Steam has made many changes to the way it promotes indie games and the current market is far more saturated. There are more game developers than ever and tools like Unity and Unreal have made game development more accessible than ever.

Just getting that final build finished and uploaded to your storefront of choice is no longer enough. To have a successful launch, whether you’re a solo dev or a small team, you have to understand how to market your game.

In principle, marketing your game is relatively straightforward; you just need to know where to start. If you understand who you’re making the game for (your audience) and how to talk about your game as a product (meaning: you’re able to communicate what your game offers and how that aligns to the expectations of your target audience), then you’ve already done most of the hard work. The rest is as simple as following a process.

Once you have this base knowledge, it’s just about taking your product to market and doing the legwork that’s involved with getting the word out and making sure you get eyes on the finished product.

This Process Street article takes a look at one strategy for marketing your indie game: social media marketing.

What is social media marketing?

It’s basically exactly what it sounds like: using social media to get your game in front of your target audience. The term ‘social media marketing’ is a bit vague and encompasses a bunch of different approaches; we’ll be looking at some of the different ways you can use social media to market your game in this article.

Social media marketing is great for connecting on an intimate level with your fans and building lasting communities around your game, from early development until launch, and beyond. When done properly, it can allow you to develop trusting relationships with your audience that will drive them to not just purchase one of your games, but every game you put out.

Here’s a high-level overview of what we’ll be looking at:

Let’s get started beginning with the theory of social media marketing.
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11 Free Templates to Perfect Your Sales Onboarding Processes

Sales Onboarding

Studies show great employee onboarding improves employee retention by 82%. When considering the average cost of replacing an employee is ~$30,000, you will recognize how vital good onboarding processes are.

Despite this, 88% of organizations don’t onboard well. This is a major problem burning holes in a lot of pockets and a reason why sales onboarding is so important.

In this Process Street article, you’ll learn what sales onboarding is and the benefits good onboarding brings to a business. You will find out key skills to be identified and nurtured during the sales onboarding process before being granted access to Process Street’s Sales Onboarding Checklist for free. This checklist is uniquely designed to help you develop effective sales onboarding processes.

This article has been written to assist in the creation of a leading sales team. To do that we give you our top 11 template resources. You can click on the links below to be directed to these templates, or scroll down to find out more.

  1. Sales Onboarding Checklist
  2. Diversity Hiring Process
  3. Ari Meisel’s How to Streamline the Hiring Process Guide
  4. Code of Conduct Policy Adherence Process
  5. Employee Background Check
  6. Employee Developmental Plan Template
  7. Employee Satisfaction Survey
  8. Performance Management
  9. Performance Review Template
  10. Training Plan Template
  11. Sales Manager Job Description Template

Click on the relevant subheader below to jump to the section of choice. Or, as recommended, scroll down to read all we have to say regarding sales onboarding.

Let’s get started, shall we?
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How to Reach More Customers with Virtual Reality Real Estate

Virtual-reality-real-estate

This is a guest post by Thornie Longmuir from EssayShark, an on-line academic writing service. Thornie Longmuir is an experienced marketing expert with a deep knowledge of SEO, and over 10 years of experience working within the IT industry. Through his articles, Thornie helps SMEs and entrepreneurs launch their online products or services and teaches them how to promote and sell them. His articles are mainly focused on new and upcoming marketing tools and techniques.

Real estate agents have it tough.

They often work long, anti-social hours, they spend hours driving to and from different locations, they face a lot of rejection, and it can take a long time to become successful.

Virtual Reality (VR) is a new type of technology that can solve these issues.

How?

Let’s find out together by exploring the following topics in this Process Street post:

Ready to find out what impact VR is having on the real estate market today?

Let’s go!

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How To Optimize Shift Work Scheduling To Maximize Employee Productivity

how_to_optimize_shift_work_scheduling_to_maximize_employee_productivity-rev01-01

This is a guest post by Derek Jones from Deputy, a global workforce management platform for employee scheduling, timesheets, and communication. With a focus on Emerging Retail, Derek helps business owners and workforce leaders simplify employment law compliance, keep labor costs in line, and build award-winning workplaces. Derek has over 16 years’ experience in delivering data-driven sales and marketing strategies to SaaS companies like MarketSource and Griswold Home Care.

One of the many factors that can help guarantee the success and growth of a business today is employee performance.

Most organizations know this. Therefore, they want employees that are as efficient as possible. However, that is easier said than done, especially in industries where activities often run at odd hours or even 24/7.

For such industries (like healthcare, hospitality, and retail in particular), one of the most important things they’ll need to manage is shift work scheduling.

Through optimization, the task of scheduling shift work will have a structure to minimizes employee burnout and improve overall performance.

Employees that work in an enabling environment have a higher chance to properly complete all important tasks – on schedule.

In view of that, in this Process Street article, we will:

  • Discuss some of the issues and challenges that surround shift work.
  • Take a look at up-to-date research regarding employee performance.
  • Summarize 3 shift-work goals you can incorporate to optimize your shift work schedule.
  • Give top tips on shift work scheduling to maximize employee productivity and retention.

Click on the relevant subheaders below to jump to that section, alternatively scroll down to read all, and find out how you can optimize your shift work schedules today!

Let’s jump right to it!
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AS9100: The Quality Management System that Changed Aerospace

AS9100

Ladies and gentlemen, this is your captain speaking. We have a small problem. All four engines have stopped.” – Eric Moody, British Airways Captain, Business Insider

The words no one wants to hear when they’re tightly strapped into an aluminum tube, flying at 900kph, 35,000 feet up in the air.

One in three Americans either feels anxious or scared to fly and 73% are fearful of mechanical problems during flight.

On a flight from Kiev to Toronto, several screws fell out of the ceiling onto my lap…When air started sucking out of a loose seam around my window, I really started to panic.” – Nate Drescher, The Travel

But air travel in the United States is the safest in the world. The odds of dying in a car accident are about one in 5,000. The odds of dying in a plane crash are about one in 11,000,000.

So, putting our fears aside for a second, why is flying the safest way to travel?

Well, partly because of the advances in aircraft design, technology, and engineering, but mostly because of Aerospace Standard (AS) 9100. The International Quality Management System standard for the Aviation, Space, and Defense industry.

A person would have to fly on average once a day every day for 22,000 years before they would die in a U.S. commercial airplane accident” – Dr. Arnold Barnett, FlyFright

Whether you’re an avid flyer, an aviation expert, or an aerospace supplier, join me as we fly through the following AS9100 topics:

Fix your seat in an upright position, fasten your seatbelt, and prepare for take-off…

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Business Risk: The 3 Main Threats to Your Business and How You Can Manage Them

Business Risk - The 3 Main Threats to Business and How You Can Manage Them

Global stock markets post biggest falls since the 2008 financial crisis.”The Guardian, 9th of March 2020

It was a Tuesday morning and my phone buzzed me out of my groggy, lethargic state, flashing open the above notification. The Coronavirus had hit businesses and our economy hard, potentially costing 2.7 trillion globally.

A viral risk, that went viral. Was something like this not foreseeable?

In this Process Street article, we turn our attention to the concept of business risk. As we write this article, the corona crisis is unfolding. We were warned about the risk of a virus outbreak but it appears we weren’t as prepared for it as we could have been.

But viruses are not the only risk we face. The 2020 Global Risk Report from the World Economic Forum (WEF) highlights a host of other risks, which we’ll turn our attention to in this article.

To get started, click on the relevant subheaders below to spring to that section. Alternatively, scroll down to read all we have to say regarding the concept of business risk.

Belts and braces on, let’s jump to it!
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Call Center Software: The Secret Behind Call Center Success

Call center software

Call center agent: “Ok Brenda, can you please close all windows and then restart your computer”
Brenda: “Ok, no problem”
2 minutes later…
Brenda:“Ok, that’s done. Do you want me to close all the doors too?”

Even in the current digital climate, the majority of people (not just the Brenda’s of this world) still prefer being assisted by phone.

In fact, a study by Harvard Business Review found out that 57% of customers move from the web to the phone when they need support. Not only that, but the global call center software market size was valued at $18.1 billion in 2019 and is expected to reach $72.3 billion by 2027.

I don’t know about you, but these statistics were a shock to me.

With the stigma attached to call centers and the introduction of Live chat, forums and IM platforms, I thought call centers were dying a slow and painful death?

This couldn’t be further from the truth. They’re back! Better than before and here to stay, thanks to call center software.

Join me on a journey of discovery where we will look at the following topics to find out how call center software has brought call centers back from the brink:

Ready to go?

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Review Management: How to Win Business and Influence Customers

Review Management

Everyone who works here is a jerk. It smells terribly bad and the manager is an a**hole.” – Vanessa, TrustPilot

As a business owner, how would you respond to this review? Fight back and tell the customer they’re wrong? Ignore it and hope it goes away? Or apologize profusely and kill them with kindness?

In a world where 70% of consumers look at multiple review sites and read a whopping 10 reviews before choosing a local business, review management needs to be a crucial part of your business success plan.

But with 63% of businesses not checking or responding to their online reviews, we at Process Street, have written this post to help you understand the impact and importance of managing your online reviews.

This post will tell you everything you need to know about review management, including the following topics:

We will also give you access to 14 super-charged templates that will actively help you manage your online reviews. If you’re in a hurry, feel free to jump straight into them:

If you’re curious about what these templates look like, check out this embedded Social Listening Strategy Process Checklist here, or scroll down to find them all embedded.

But if you’ve got time, grab yourself a cuppa and let’s get started!

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Enterprise Mobility Management (EMM): What It Is, Why It’s Important & How to Do It

Enterprise Mobility Management

The modern workforce is, quite literally, movers and shakers.

No matter if self-bought or company-bought, employees are using mobile devices to work from while in the office, going from meeting-to-meeting, traveling cross-country to attend conferences, and even when working from home.

But for some (read: the security-minded), this is a little worrisome. With employees using personal and portable devices for work purposes, security hazards are aplenty. Theft. Security breaches. Data loss.

I needn’t go on.

It’s why 75% of CIOs view mobile security for organizations as not only a headache but a significant problem.

Though, with modern problems come modern solutions.

In this super informative post, I’ll be discussing EMM: Enterprise mobility management. It’s what every organization needs to know about, incorporate, and sustain so that its business remains security breach-free. Just read through the following sections to get acquainted with all-things EMM:

Now, let’s stop dilly-dallying and get started!

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