Looking at the pricing pages and marketing material for complex SaaS products can be confusing enough, but comparing two similar products is a real pain on paper.
Which do you choose?
From just this information, the list of features, and outdated reviews, it’s impossible to make a decision, especially with a very specific set of requirements.
After checking out the features of the major SEO tools, we decided to try Moz and Ahrefs in parallel, getting trials of both on the comparable Medium and Standard plans.
What are our SEO requirements?
Process Street is a young, content-focused startup. Thanks to our content marketing, we’ve been able to grow the company through PR efforts, blog content and guest posts — all without breaking the bank. Finding a powerful tool to analyze just how successful these efforts have been is top priority, to make it less hit-and-miss and shape our SEO strategy in the future.
Here’s what we need from a tool:
A way to track keyword against SERP.
With a lot of content — both on and off-site — tracking rank against keyword is extremely important for us. That’s because we don’t promote only our own content, but any content that mentions us. We promote all guest posts, YouTube videos and articles on news pages.
Whenever we create content, we do it with a keyword in mind. Naturally, we want to test whether we hit or miss that target. Wouldn’t everyone? The thing is, ranks fluctuate over time. It might be a month or two before your content starts ranking for the keyword you want, and it could even be on the first page for keywords you weren’t directly targeting. That’s valuable information because you want to know what path your audience takes before they land on your site.
High-quality keyword research.
For keyword research at the moment, I’m using a process drafted mostly by reading a ton of Brian Dean content. The ‘meat’ of the process is Google Keyword Planner, which, as Brian notes often, has a rubbish imagination. Sometimes keyword research can take longer than it has to, so ideally the tool we end up with should be like GKP with common sense.
That way, we can replace half of the process (which includes some tedious steps) with a more all-in-one solution.
On-page optimization analysis.
In the spirit of making sure we’re on the right track, we want to make sure it’s true when we assume we’ve fully optimized a page for a certain keyword. It’d also be a bonus to get suggestions from the tool as to which keyword would be a good fit for the content or landing page.
Basically, we want a tool to tell us where we are, but also where we should be headed.
Tracking our backlinks
Keeping track of where your site is linked means you can grab opportunities for further promotion and remove links from ‘bad neighborhoods‘ before they damage your site’s ranking. Both Moz and Ahrefs offer great backlink trackers, but while Moz is focused on who linked you (and offers more limited filters), Ahrefs shows you who linked and overall trends, displayed as graphs on the dashboard.
Snooping on the competition
We want to know how well the competition is doing, and, more importantly, where they’re getting their backlinks from and which keywords they’re ranking for. Ahrefs determines who your competitors are and can grab a huge list of every ranked keyword for a competitor’s pages. Moz makes it easy to decide how authoritative those pages are, showing you how likely it is you can outrank them.
Coming up with fresh content ideas
Finding content inspiration is something I’m selfishly enthusiastic about. Both Moz and Ahrefs have features which can find the most popular content in any topic, providing proven titles and subjects that people want to read. Even the most popular content on the web isn’t comprehensive, so by using that content as research, it’s possible to write articles that will resonate with your audience and give added value.
How do the features of Moz and Ahrefs match up with our needs?
To test both tools, I compared our requirements against the features of the software (not what it seemed like it could do from the landing page copy).
While Moz and Ahrefs are similar, the exact details of what they do varies quite a bit, as well as the amount of data they can each collect. Here’s how they stack up:
Tracking on and off-site page ranks
To be clear, what we want to do is see which keywords our content ranks for, regardless of whether it’s on our domain or not. Unfortunately, we found that neither Moz or Ahrefs can do this at the scale we’d need.
There are some alternatives we can go to in both tools, however.
Ahrefs Positions Explorer
The Positions Explorer from Ahrefs lets you check a domain, sub-domain or exact URL for how it ranks in Google. When we put process.st into the Positions Explorer, it shows a list of over 94,000 keywords that we rank for, including their search volume and competition. You can export the file as a .csv for real analysis.
But what about guest posts, or mentions on other domains? Unfortunately, Ahrefs only lets you do that one at a time. To say that it’s incapable of doing it would be wrong, but it certainly does make it an arduous task.
Moz Rankings Report
As far as Moz goes, it doesn’t have a tool that can compete with Ahrefs’ Positions Explorer. There’s no way of giving Moz a URL and getting back a list of keywords it ranks for. Moz does, however, have a more concentrated and less blanket approach of tracking your rankings. It can cross-reference your domain against a list of target keywords and generate ranking reports.
This means that you can see how well you’re doing by feeding Moz your list of every targeted keyword for each blog post then checking it against the rank. The results can be downloaded as a CSV, and are also available on the dashboard.
While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz.
Finding quality keywords — quickly
Both Moz and Ahrefs come with keyword tools built-in. Moz has the Keyword Difficulty tool while Ahrefs has the Keywords Explorer. They’re very different, and each have great features, but which find the best new keywords?
Moz’s Keyword Difficulty tool
The Keyword Difficulty tool isn’t a keyword research tool at all, but one that will help you narrow down your list of potential keywords. The tool is especially useful for me because I used to do this the ‘old-fashioned’ way, which was to Google my terms and activate MozBar to snoop on PA/DA. With Keyword Difficulty, I can put in a list of up to 20 keywords and grab all of their PA/DA scores (and an idea of how difficult it will be to outrank them) in one click.
To get a better look at your chances of ranking for a term, you can run a SERP Analysis Report and see the exact pages you’d be up against, and how authoritative they are.
If I targeted ‘saas pricing’, I’d be in for a shot at the #2 spot if I could get 2 backlinks and had a higher DA than 36.3. Seems promising!
Ahref’s Keywords Explorer
Moz’s Keyword Difficulty tool is for narrowing down your pool of keywords to the ones you have a shot at ranking for, while Ahref’s Keywords Explorer is for generating new ones. Providing it with a seed keyword, it gives you a list of synonyms and related terms, alongside their volume.
Compare this to ol’ faithful (Google Keyword Planner), and you’ll see that Ahrefs gives more focused and relevant results:
In conclusion, both Moz and Ahrefs have great tools here for keyword researchers, but they would be best used in conjunction. If I were to have to mark one out as more useful than the other, I’d say that Moz’s Keyword Difficulty would save me a lot of time checking PA/DA, so that’s the more valuable tool.
Analyzing on-page optimization
There’s a ton of content out there that will tell you how to optimize pages to up your chances of ranking, but how do you know if you’ve done it properly? When looking at checking how well a page is optimized, there are a lot of factors. Out of the two tools tested here, only Moz has the capability of checking how well optimized your pages are. It also gives you additional information on how to improve your content, which acts as a way to get you in good habits.
For the example I tried out, the page got a perfect score, meaning that no more optimization is required. I looked back at some older posts which we created before we had a proper SEO process in place to see what tips it could give me.
I found an old post from the early days of the blog to see how it matched up against the keyword ‘business process management‘.
Moz graded the page a B and gave some tips for how to improve its visibility:
Ahrefs doesn’t have a way to do this, but I’ll forgive it.
Is your SEO strategy working? Well, how many backlinks are you getting? If you don’t know, tools like Moz and Ahrefs can give you a detailed overview of it all.
Without SEO tools like these two, there’s not much more you can do than Googling your own keywords and seeing if you crop up. That kind of work is unnecessary and gets tiring fast, so to see how well your SEO strategy is really doing, you need something more powerful.
Moz Open Site Explorer
The Moz Open Site Explorer helps you research backlinks, find link-building opportunities and remove bad neighborhood links. If you need a quick look at the amount of backlinks you (or your competitors) have, then Moz’s OSE can grab that in an instant (the data is drastically different to Ahrefs, though).
Putting your site’s domain into the OSE shows you a list of backlinks, ordered by authority. Here, I filtered them to show only the follow backlinks:
If you want to see the newest backlinks instead of the most authoritative (perhaps to get in touch with the writer and build a relationship), there’s Just Discovered. It does, however, seem to be showing me content from 2014…
Ahrefs Site Explorer
A major difference between Moz and Ahrefs becomes obvious when calculating backlinks. As you can see in the Moz OSE screenshot further up, Moz finds 1,320 total links for the root Process Street URL. Ahrefs, however, finds 35,300!
I contacted support to find out why this is, and Moz said that it’s the difference in algorithms and discrepancies between the different tools they use behind the scenes. Ahrefs said the same, but it’s likely that they found more backlinks for us because Ahrefs have the largest database of live backlinks.
A useful feature of Ahrefs’ Site Explorer is the ability to show only your top referring content. If you guest post a lot, you’ll be able to see which site gives the most authoritative backlinks and better plan your content strategy.
Snooping on competitors
To spy on your competitors and outrank them, you first have to know who they are. Competitor analysis is one of the founding elements of any SEO strategy, and both Moz and Ahrefs do it well, but in different ways. Here’s the tools each offer:
Moz’s Keyword Difficulty tool
This tool isn’t a starting point for competitor analysis, but rather a tool to use near the end of the process. That’s because it can’t find who all your competitors are for all your major keywords or tell you much about them, but it can tell you how difficult it would be to outrank them.
Searching ‘workflow software’ with Moz’s Keyword Difficulty tool shows us a group of competitors and some general, non-competing domains too. Highlighted in green is #4 in the rankings for that keyword — a page with 1 backlink on a domain with less authority than ours. That tells me that with a little work we could hit #4 on that page too.
Keyword Difficulty is useful as the last stage of the keyword research process, because it tells you whether you’ve picked a keyword that has already been used by the immovable objects of the web, or whether you could easily knock your competitor off.
Ahrefs’ Positions Explorer
Positions Explorer shows you your top 10 competitors then lets you check every keyword they’re ranking for. If you know you have a competitor with a lower domain authority, you can use Positions Explorer to find out which keywords they’re on the front page for. A little creativity and writing prowess later, and you’re not only getting more visibility, you’re getting more visibility than your competitor (important difference!).
The sites listed as our competitors create similar software to us, so when looking at their organic keywords in Positions Explorer, it shows data like this:
This is a feature that Moz simply doesn’t have, making Ahrefs invaluable for SERP data, both yours and your competitors.
Generating fresh content ideas
Sites like BuzzSumo are great for finding hot topics in your niche, but if you’re paying for an SEO tool you’d want that built-in as a feature to avoid paying for two similar services. Moz and Ahrefs both show data on popular content for any keyword, but which does it best?
Moz Content is a separate product to Moz Pro and something we have limited access to without paying. We can, however, get a good idea from the free version of its power.
By searching for a keyword in a niche your audience is interested in, you can see the most popular recent posts in that niche. Here’s an example for the keyword “task management”:
As you can see, people in this niche are writing about to-do list apps and task management systems. These pages have got themselves a fair amount of links, so it’s fair to believe that there’s a demand for it.
Moz Content also gives you the option to audit your own existing content, to see what has performed best in the past and get an idea of what to write next.
How does Ahrefs match up?
Ahrefs Content Explorer
The Content Explorer is a lot like Moz Content, but comes built into the Ahrefs platform. It’s not a separate product that costs at least $59/month, but it also doesn’t feature a content audit.
Here are the results when searching “task management” in the Content Explorer:
Not only do I get all 96,041 results, they seem more interesting and relevant, with some posts getting thousands of shares and hundreds of backlinks, unlike Moz’s meager selection.
For further analysis, I can quickly grab the top 1000 results and download them as a CSV. This is great for data-driven content looking at the most popular keywords in titles or finding which headline formulas got the most shares.
For the fact that you get more for your money, and that the search is more relevant, I’d choose Ahrefs over Moz for content ideas.
Moz vs Ahrefs: Which will we choose?
As I said at the start, we’re looking for a tool that help us in 6 areas. Now I’m going to recap those 6 areas and say which tool I think ‘won’ in each:
Tracking SERP against URL and keywords: Hands down, for this it’s Ahrefs. Even though you can’t bulk search the ranking of guest posts, Moz can’t do this at all.
Finding quality keywords: This review has been updated since its first publication in 2016; back then, we decided that Ahrefs’ lack of a keyword difficulty metric made Moz the more valuable tool. However, Ahrefs has improved their Keywords Explorer vastly since then and now it more than matches up to Moz. With metrics like estimated backlink count to rank, cost per click, and volume breakdown by country, Ahrefs offers much richer data. Another point for Ahrefs.
Analyzing on-page optimization: Since Moz is the only tool of the two which offers on-page optimization, Moz is the winner here.
Tracking backlinks: Without a doubt, the best backlinks tool is Ahrefs. When comparing Moz’s backlink data against Ahrefs’, it’s clear that Moz doesn’t have as much data at all, which makes for less well-informed decisions. Go Ahrefs!
Snooping on competitors: While Ahrefs isn’t a tool specifically designed to gather competitive data, it does a rather good job at it. The Positions Explorer (the star of the show), pulls up the top 10 competitors for each search domain and then lets you see all the terms they rank for, and at what position. While Moz’s Keyword Difficulty tool gives great insights, the Positions Explorer takes Ahrefs to the top in this category. Again.
Generating fresh content ideas: For content ideas, the Content Explorer which comes built into Ahrefs is both more capable (for the reasons I need it) and less expensive than Moz Content (from $59/month). While the content audit Moz Content provides is useful, I’m going to keep trialing the free version and see if I feel it’s worth the full price as the blog and company grows.
Do you use Moz or Ahrefs? Let me know what you think and why you chose them in the comments below! 🙂
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Thank you for the review because Ahref’s wasn’t on my radar. I’ll be sure to take it into consideration when I make my purchase.
Why thank you for creating this post! I’m currently using both Ahrefs and Moz, and I have to decide which one is going to be a basic subscription and which one will be a larger investment. You’ve made my decision easier.
Glad to hear, it Leah! Which are you going to choose?
I’m going with a larger subscription to Ahrefs and a basic subscription to Moz.
Nice post Ben.
I have been subscribing to both tools for many years now but finding myself using Moz less and less.
For me, the best part of Moz is their DA and PA which is the closests thing to Google’s own PageRank than any other tool. Ironically, the best part of Moz is what they give away for free.
I still find myself paying for Moz Pro more out of some strange sense of loyalty to Rand rather than because I actually need to use their tools.
As much as I hate to say it, I think Moz has focused more on their content and community than delivering tools that are the best in class. Not sure how long they can keep going on a good name alone.
The backlinks of MOZ are outdated and since the PA and DA are calculated based on the quality/quantity of backlinks I don’t take them seriously. I think majestic’s Trust Flow is more reliable.
Great article. I have Moz and SemRush subscriptions and trialling Ahrefs but Ahrefs competitors backlink checker, particular recent backlinks s could swing it for me. I personally don’t rate AdWords keyword checker as I feel its skewed / AdWords centric. Have used Wordtracker for about 14 years now and still does a job for me.
Thank you Benjamin, I was looking for a post like this! I’ll dig into it to find what suits me best, but you’ve give me some great answers.
Awesome, Christian! I’ll be interested to hear what you find out 🙂
Nearly 3 weeks later, I’m still using Moz, Ahrefs & SEMRush. I was looking to cancel SEMRush, however, it does produce nice clients reports of keyword performance,
Ahrefs is brilliant though, particularly the feature to look at new clients backlinks – unearthered some real nuggets there. It also does AdWords research pretty well.
Yeah it’s really difficult to cut one piece of software out of the mix, especially if you’re relying on it for a single unique thing. I had this experience too with Moz, which as I said has keyword difficulty checks built in. I’ve never used SEMRush, what are the main benefits for someone using Moz and Ahrefs already?
I think the main benefits are from the way it presents the data when comparing yours (or clients) sites vs several competitors. If it wasnt for this, I think I could unsubscribe. They have recently added SEO suggestions, which TBH arent great (Using Ahrefs is without equal at looking at content and links for ideas).
So in a nutshell, I’m using it more for a glorified reporting tool for keyword positions, as Moz & AHrefs dont do this as effectively, which leads me to think I should maybe look at Quill Engage or Raven Tools …
What do you think of the Ahrefs Positions Explorer for this? I’ve not been able to find another tool that does it so well. Is this what you’re talking about?
yes its ok – maybe I need to spend some more time getting it to look how I would like, but the automated weekly reports I have sent to clients are very good.
Nice! Are you tracking content, or landing pages? The problem we’ve found is when we’re doing guest posts that we can’t find a solution to track that easily. Do you have any experience with that?
Hi! Please add Topvisor SEO Tools to your amazing compilation. Features: Rank Tracker, Keyword Research and fundamentally new divine feature – Automated Keyword Grouping Tool based on Google SERP.
Rank Tracker https://topvisor.com/rank-tracker
Automated Keyword Grouping https://topvisor.com/clustering/
This isn’t a compilation, rather a comparison. I can check out these tools though, and I might choose to write about them in the future. 🙂
I think he knows that Ben
Is there any alternative to Moz Keyword Difficulty tool? Also thanks for sharing great content. It’s very useful for my digital marketing needs.
There are similar metrics provided by Ahrefs, too. You can see more about it here: https://www.reddit.com/r/bigseo/comments/38e2so/moz_domain_authority_vs_ahrefs_domain_rating/
Actually, I also just saw this on Product Hunt today which looks like it could do something similar: https://www.producthunt.com/tech/alexa-s-keyword-difficulty-tool
Hope this helped. 🙂
Funny I cam upon this when I did! I used to use Moz, but canceled when I found SEO Powersuite (LOVE their products – their Rank Tracker tools is the best) — but I also use Ahrefs as well. I was thinking I was missing something by not having a Moz subscription….but you just saved me $99 a month so thank you. Sometimes I think we just need a little “kick” to remind us to enjoy what we have!
I see Spam Score in Moz very useful. Any tool in Ahrefs can check spam score to measure the penalization risk? Or any tools that show the quality of backlink?
Nice work spotting the oversight! I don’t know of any Ahrefs feature that is called the same thing, but I believe they roll it into the URL rating of backlinks, as shown in Site Explorer. Check this screenshot out:
Ahrefs is queen, searchmetrics is king.
king is not complete without his queen 🙂
Nice topic! I have written a duable and fair review on the top 3 serp tracker in the market that has been known for quite a while read here: http://www.skdownloader.com/best-serp-tracking-tools-market/
Have you taken a second look at your decision since Moz added Keyword Explorer? I’ve always been one to use both Moz and Ahrefs in tandem, but I’m trying to convince myself to go one way or the other and save a few bucks. I *want* to lean towards Moz, but I think I would miss Ahrefs’ Positions Explorer too much. I wish Moz offered something similar.
It’s been a week of me using Moz, and I must say I am in love with its Keyword research tool. It gives you great insite and also helps to find a new niche with the great opportunity.
If you have semrush and Moz account then you can seriously come up with great long tail keywords with low competition and high search volume within hours.
Care to explain your process combining Moz and Semrush? I’m curious, because I’ve never used Semrush before but have heard it’s useful. What’re you doing with it that you can’t do with just Moz alone?
After using SEMRush and Moz and my new favorite tool Ahrefs, I will say leave moz, leave semrush … rush for ahrefs. Ahrefs keyword explorer v2 is awesome. By awesome I mean, seriously cool. It has such a fast database of keywords and provides you with such a great insight on keywords like current serp results, kc, click rates, result types, volume, country and then you can group those keywords. Finally when you have your fav keywords.. go and dig them to find the low hanging fruits ( I don’t mean long tail keywords, I mean high volume low competition keywords ).
Benjamin – thank you so much for this outstanding post! I have been debating between these two platforms and your post was invaluable to me. Ahrefs is my winner based on what I’m looking to do. Naturally when you visit a website, the marketing language makes any product sound perfect for you but I appreciated your feature by feature comparison so I could choose the tool that met my needs (backlinks). Thanks again. Joe
Awesome list man!
I’m using Serpstat’s $20/mo plan and Moz tools. Moz tools are my favorite but they give small margin of error.
Thanks, Charles! And what about Serpstat? What’s your experience with that being like?
Hey Great Post and i Mostly like to Use Semrush or Small SEO tools to Check Keywords Ranking these Tools are Great.
Hi, great comparison B. How would you compare DA and DR in booth tools? Which one is more accurate, or which one should one trust to get the best result?
I don’t know the algorithms, but they are on the same scale to the point where it doesn’t matter. As soon as you get the context (e.g. start using one of them regularly), you’ll be able to compare easily.
I’d suggest getting Mozbar and just taking note of the DA of every site you’re on. Then the metric starts to mean something.
Really very nice post Ben. I tried SEMrush and ahrefs and I am very happy with the ahrefs and was thinking for moz. Very good comparison will stick to ahrefs now.
Hi, Great article. It takes me ages to discover new content to write. Guest blogging is a great idea but you really have to be very good!
Thank you Benjamin for sharing this usefull content. It’s very helpfull for my business needs
Ahrefs is match better for my company
I am using Ahrefs since last 6 months and the overall performance is quite good compare to MOZ.
If i had to make a decision between the two i would probably choose Moz based on all the extra little usefull tools (like the keyword difficulty tracker). Although i personally decided to do it a little different. I use Ahrefs for tracking keyword positions and checking backlinks. For all the other usefull things that Moz also offers i use the free version of Link assistant Rank tracker, like keyword difficulty/ KEI-index etc.
I’ve been using serped.net for some time, it does everything very smoothly, with it’s own domain analysis statistics including providing all of the majestic and MOZ factors. It is very cheap as well!
I’ve been using serped for some time now, I find that it’s great!
I recently switched from MOZ to Majestic SEO. As for backlink grading (Topical Trustflow) i get much better results with this tool. On other subjects like onpage MOZ has more functionality.
Ahrefs, hands down. MOZ is for SEO beginners. Ahrefs is for SEO pros.
Ahrefs rocks! But Moz is pretty nifty too. It tends to depend on your preferences, and on what works for a person. Great write up.
i use both but i prefer use ahref, most accurate according to me. if i comparison to google webmaster ahref best than moz
Thank you, i use Moz but after read this post i will try with Ahrefs.
Hope you get on well with it! We love the new keyword explorer here. 🙂
Both tools are great but I confused what to use. Now I found the answer in your post Now I supposed to use Ahrefs. Ahrefs is the Best Tool for analyzing Definitely worth it for your money. Both Moz Ahrefs are better, I want to Use both Moz is for basic and Ahrefs for an advanced subscription.
Since this post was written, Ahrefs has even got better — their keyword tool is the best on the market. I should update this, but I’m glad it helped you out!
I have done it that way and I have had a lot of results, thank you very much for this post, it helped a lot .. 🙂
Thanks a lot, my friend
Wonderful and very useful article. So I have made up my mind, to make a subscription of Ahrefs instead of Moz. Semrush also seems to do a good job. Thanks for the article, I have a better idea before i spend money on the tools.
I’m personally more a fan of Majestic (for building backlinks specifically), it doesnt have all the functionality’s but it finds backlinks a lot faster then Ahrefs or Moz.
Moz content has been discontinued and no longer offered, a similar alternative to Moz Content is ContentStudio.io which provides content discovery, monitoring and social media management.
We have been using Moz and Ahrefs for 2 years and both tools are very good, we will be using both of them.
This is exactly the kind of article the internet needs more of. So helpful. We are a small husband and wife business that specializes in whiteboard animations in London, and the cost of professional SEO is currently not within our budget. I decided to begin the work myself and learn about SEO. This article has helped me decide that I am going to try the 7 day trial of AHREFS and go from there.
Awesome, thanks for the feedback Russ! I hope Ahrefs treats you as well as it has us. We’ve found it to be a powerful, fully-featured tool that fits all our needs so far.
Thanks Benjamin for this comparison, I’ve been subscribsion with ahrefs, now i will try moz too.
i hope this will get more rankings from Google and more link juice.
Thank you very much benjamin for such a wonderful post. Now i know the tools used in SEO and i hope your article will help me get more link juice and increase my website`s rankings.
Please keep it up
Thanks Dr Fina for this comparison, but for newbie like me, that price is very expensive. Until now, I prefer using free tools for my seo project
Thanks Benjamin for this comparison, but for newbie like me, that price is very expensive. Untul now, I prefer using free tools for my seo project.
We’ve been using Moz for quite sometimes and I find this too limiting. The datasets are not as huge as ahref which is very frustrating. We were planning to ditch our Moz subscription to be replaced with ahref but missed the cancellation date. Now we’re stuck with another year. 2019 will definitely be ahref.
I used both the tools but I love to do things manually.
Hey Great Post and i Mostly like to Use Semrush or Small SEO tools to Check Keywords Ranking these Tools are Great.
Very good and informative post of ahref vs moz and i used semrush so far .
Thanks for commeneting, Ajay! How are you finding SEMRush?
Ahrefs is very easy to use and I used ahrefs tools and all-time follow the moz articles…
Is this post updated to date? I’m torn between MOZ or AHREFS but not sure if there was any change or additional features on any or both of them? Does AHREFS now offer on-page optimization?
Do you mind if I quote a couple of your articles as long as I provide credit and sources back to
your site? My website is in the very same area of interest
as yours and my users would certainly benefit from a lot of
the information you provide here. Please let me know if this ok
with you. Appreciate it!
Of course! That’s great, thanks.
I use both but i prefer use ahref, most accurate according to me.
thanks benyamin, good information
Thanks Benjamin for this information, I’ve been subscribsion with ahrefs, now i will try moz too.
I used Moz before but now I use Ahrefs.
Excellent article benjamin. I currently use semrush and I think that in a way I am disenchanted. I think that the part of backlink audits is not very reliable. I am considering taking a subscription from ahrefs, what happens is that it is expensive to keep both tools at the same time and in semrush there are things that I like a lot. I think semrush is a little slow detecting backlinks of the projects. What do you think? Do you have any comparative or experince to tell about this matter? I recently had a problem with incoming links and I did not detect them properly. It is an important decision. Thank you very much!
Thank you for the insight!
We are currently testing Ahrefs vs Moz and your post definitely gave me something to think about 🙂
When comparing the two companies on the issue of generating quality keywords, you noted that Ahrefs doesn’t include a Keyword difficulty ranking on its keyword explorer. Like you, I find it valuable to get that difficulty metric when evaluating keywords. I wanted to double check this stat, and it looks like Ahrefs includes it now.
This seems like a comparable tool to what Moz.com offers. Was it available the last time you evaluated. If not, does this alter your estimation? If so, why does it not compare favorably to Moz?
It’s clean, flexible and gives professional look.
Hey Benjamin, is there any tool that can do an audit of a link profile and produce an actionable report
with bad links that are hurting the site and needs to be removed? Thank you.
Great info. It’s amazing how many businesses still don’t realize the potential in investing in really good SEO. It’s like building a house, if done right it will pay dividends in the long run. Really good information here. Thank you.
I was struggling with this topic for a good while. Got to explore Moz for a while and it looked pretty good, but most of the people I work with have been using Ahrefs and seem to like it better. This article helped me see why. Many thanks!
Very informative comparison. As for me, ahrefs is more comprehensible in use than MOZ
Thanks for sharing this information. I using Ahrefs every day. It’s must have in my work. I can’t imagine what I’d doing without this tool. This is so useful longread for businessman and marketing specialists.
Interesting and informative post, although it would seem that your post does not have the most current information about Moz.
“There is no way of giving Moz a URL and getting a list of keyword it ranks for.”
Moz does have this feature and I use it daily.
I’m using moz as of now and i recommend moz i mostly used their plugin tools its easy to rad the ranks and general information about the website.And it coms up with checking some website with a do follow process moz plugin help you to find it.So over all i recommend moz. Ahref is good also.
Thank you so much for the ultimate showdown of two of the most prestiges SEO tools.
You saved me a lot of time doing my own comparison.
Have a nice day 🙂
Thank you for saving my time and providing with such informative and descriptive showdown of these two tools. I personally prefer ahref, it gives quick and mostly relevent results.
First of, this is a great post.
As a non-SEO professional, getting our small business ranking locally on a budget has been tough but a priority. I really like the Ahrefs site and data but it is just really tough to justify $100 (much less $180) a month. I know it’s short sighted in some ways but there are a lot of $100 charges that add up quick! Anybody have any suggestions for competitor research that are a bit more budget friendly?
Thank you so much for this comparing many things have been cleared. I will go for Moz for my business. 🙂
Thanks for review, do you have compare aharef and majestic ?
Great article, personally I only have experience with Moz, so I find it hard to give an opinion about Ahrefs. But the things you pointed out are quite interesting. I like Moz because of the easy function of seeing DA and PA. Think I’m gonna try Ahrefs after reading this and just see how it works!
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Very Interesting comparison done nicely.
Thanks for sharing
Very Interesting comparison done nicely.
thanks for sharing this article
This is a great comparison between Ahrefs and Moz. I used to often wonder which is better of the two, you have answered my queries. I have experienced Ahrefs and I agree it is simply the best tool for keyword research and generating hundreds of content ideas in seconds.
A great rundown of pros and cons. Thank you. I was specifically looking for differences in the tracking of backlinks and DR, since Ahref (which we currently use) doesn’t explain much of anything. That is, one’s DR might go up or go down, and it’s a challenge to analyse why. Especially when it starts dropping slowly over a long period but there doesn’t seem to be a reason for it.
How would you say Moz ranks in terms of clarifying to the user why one’s score goes up/down?
Not the original author, but I haven’t found Moz to explain these bits all that more than Ahrefs. I’d say either company can be good on this front but it requires being proactive and reading their materials regularly or discussing with their support teams.
For DR stuff in particular:
That second one should be most use for you, and the first one can give greater conceptual clarity.
Great. Thanks muchly for the help. I will check them out.
I’m with Pete on this one. It’s difficult to really gain much info on really any of the big changes that seem to be happening lately. Anyone else experience this?
I think for me, the big advantages of Ahrefs are accurate traffic estimations (from my experience/results), CPC data, loads of recommendations and super easy UX. Here’s a piece which came out just recently looking at how a number of tools’ results square off against each other in terms of variance: https://backlinko.com/keyword-research-tool-analysis – it doesn’t touch on an assessment of the platforms as products though, just output variance.
Excellent article, thanks for sharing
Thank you for the insight!
We are currently testing Ahrefs vs Moz and your post definitely gave us something to think about
Really great post, i hope to see many more like this!
Excellent article. I also agree with all your points. Ahrefs have been my personal favorite too among SEO tools. There is a huge variance in the DA/PA (or DR/UR) data among these two tools. I assume ahrefs is more accurate. Do you have ant thoughts about that?
I think both metrics are good in their own right but I like how open and transparent Ahrefs is with their approach. That helps me trust the metric because I feel like I know when it is or is not useful for me.
i guess both are awesome if they are free or cheap.
We always used Ahref for our work, but was considering investing in the Moz tool also. The blog is a bit old now, would you recommend it tho?
Finally our search for SEO tool ends here as we were in search of best SEO tool. Now we are going to use Ahrefs SEO tool for our site to track site performance, keyword ranking and competitor research etc. Thanks a lot for such a great comparison about SEO tools.
Ahrefs is very easy to use and I used ahrefs tools and both tools are awesome.
its very important thing to know for upscaling our website
Nice Post! Good Comparison. I generally prefer Ahref because it is easy to use.
I am using Ahrefs since last 2 years and the overall performance is quite good compare to MOZ.
Yes, Actually I am using Ahrefs since last 8 months and the overall performance is quite good compare to MOZ and other keyword research tool.
A lot has changed in the SEO tools space since this article was written originally. Ahrefs has become the de facto SEO tool. I’d be really interested in a SEO tools showdown of Ahrefs vs Semrush.
I think that both tools are awesome
Thanks, Benjamin Brandall, for sharing such useful information. I have been using Ahrefs last 2 years. I can’t imagine what I’d do without this tool.
Ahrefs for the win, moz is too expensive for what it delivers.
Ahrefs and SEMrush both are great paid tools. However, as a free tool Google Keyword tool is also worth considering.
Hey Benjamin Brandall, Thanks for sharing great content among us, By the way, I have personal experience of ahrefs & Moz. Ahrefs is a best foe competitors analysis & Moz is perfect for Backlink analysis.
Great blog post comparing excellent tools for SEO! Ahrefs has comprehensive backlink analysis and technical SEO features, Moz focuses more on on-page optimization and keyword research. Choice depends on specific needs, price and overall goal of using the tool. 🙂