All posts in Business


Choice Architecture Explained: How To Remove Human Bias From Your Business Today

choice architecture explained how to remove human bias from your business

How rational do you think you are?

According to Richard Thaler and Cass Sunstein, the answer is not very.

Thaler and Sunstein were pioneers who developed the choice architecture framework. According to them, humans are prone to hundreds of proven biases causing us to both think and act irrationally.

For our prehistoric ancestors, these biases saved time and cognitive effort. In our modern-day, business world, however, cognitive bias can impose significant drawbacks. Choice architecture is a framework that acts to prevent the negative repercussions of cognitive bias.

In this article, before we do anything, we will time-hop backward to discover the history of choice architecture. From knowing this history, we at Process Street will reveal what choice architecture is.  We will then consider the elements (common human biases) that the choice architecture framework acknowledges.

Finally, we examine the challenges choice architecture faces and ways those challenges can be resolved through the use of checklists as an alternative method. We will show you how you can use Process Street for free, along with choice architecture, to remove the negative repercussions human bias presents. Just read through the sections below:

Let’s get started.

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Vendor Management: What It Is and How to Excel at It (Free Templates)

Vendor Management

Learning about vendor management is no easy task.

As soon as you search the words ‘vendor management’ in Google, you’re bombarded with details regarding vendor management systems, rather than information regarding vendor management itself.

And considering that 88% of companies use at least one outside vendor, and 47% more than 10 vendors, vendor management is a topic that, at some point in their careers, many employees will need to understand.

That’s why in this informative, easy-to-understand post, I’ll tell you everything you need to know about vendor management – and in layman’s terms.

Specifically, you’ll learn exactly what vendor management is, the benefits of it, and the process of managing vendors successfully. To finish off, I’ll even provide you with (free!) vendor management templates you can jump into and use straight away. Just read through the sections below:

Now, it’s time to get a solid grasp on vendor management.

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GRI Standards for Sustainability Reporting: What They Are and Why They Matter

GRI-Standards-for-Sustainability-Reporting-What-They-Are-and-Why-They-Matter

You’re cooking for corporate success, but how do you know when it’s time to add a little sustainability into the mix?

Sustainability is the key ingredient, like the spice in your curry, or the sugar in your cake, that brings long-term economic prosperity.

So before you fire up on all cylinders, consider this: companies that adopted environmental, social and governance policies in the 1990s have long since outperformed those that didn’t today.

If you have read some of Process Street‘s previous articles, such as How You Can Create a Sustainable Business for Long-Term Business Succes, you will learn that there is a strong, unbreakable tie between our environment, society, and the economy. It is with this undeniable relationship, that GRI Standards reporting came about.

GRI Standards will help you produce a sustainability report, and by doing so, you are taking a huge leap towards securing business sustainability and cooking up long-term corporate success.

In this article, I will explain why GRI Standards reporting is important, what GRI Standards are, and how you can implement GRI Standards for the production of your sustainability report today. You are provided with free and ready to use templates for implementation of the three universal GRI Standards reports.

Ready to become a GRI Standards expert and start implementing GRI Standards into your business today?

Let’s read on!

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How to Implement Effective Inventory Management Procedures

Inventory Management Procedures

This is a guest post by Marla DiCarlo, an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a company so they can get paid the maximum value for their company.

Inventory management.

The mere mention of it may strike fear into the hearts of those working in the manufacturing, ecommerce, or logistics sectors as, after all, it can be rather complicated.

But with the right high-value processes, procedures, and techniques in place, inventory management can be turned from a fear-inducing activity into one which helps your business to truly thrive.

That’s why in this short, informative post, we’ll take a look several inventory management best practices, so you can help your business be more efficient, productive, and better all-around at managing their inventory. Just read through the following sections:

Now, let’s get started.

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30 Insanely Useful Chrome Extensions For Digital Marketers

30-Useful-Chrome-Extensions-For-Digital-Marketers

Sandra Dufrene is a freelance writer and editor at Essayshark reviews. She has a keen interest in photography and dedicates all her free time to it. Sandra has extensive knowledge in different fields such as marketing, education, and blogging. You can contact her on Twitter.

Google Chrome is by far the most popular web browser with more than a billion users and over two billion installations globally. This is no surprise given the fact that Chrome offers super-fast functions, loading, and web-page display.

Besides that, the platform is free and gives users a number of additional benefits:

  • Easy setup
  • A minimalistic but user-friendly design
  • Simple drag-and-drop features
  • Automatic translations for greater convenience
  • An address bar that supports direct searches
  • A private browsing option called Incognito

The advantages of installing Chrome are evident, but these are not the only reasons to use it. On the contrary, Chrome extensions are yet another detail that makes the platform so useful. The extension gallery contains over 10 thousand tools that can augment and improve the functioning of your web browser.

In this article, Process Street has summarized 30 Chrome extensions that every digital marketer should know and check out. Let’s take a look!

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How to Use Your Personal Branding Profile to Drive B2B Leads

personal brandingThis is a guest post from Oren Greenberg, a growth marketer and founder of the Kurve consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.

A business is an abstract entity, which is brought to life by its people. Every team member has a part to play in representing their organization – not in the sense of blindly flying the flag or sacrificing their own identity, but in the sense of owning their area of expertise and sharing their deepest knowledge.

These days, it’s normal for a business leader to build their own personal brand. These are the “thought-leaders” we hear about so often. But I believe that too many organizations stop here, and miss the chance to create a team of people who all have strong personal brands.

In turn, I believe this limits the opportunity to build credibility, reliability, and authority – three of the key considerations for B2B buyers.

So, the tactics I discuss in this Process Street article are designed to apply to team members at every level of the hierarchy. They are suitable for business leaders, but also for executives and junior staff.

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How to Gain Customers and Influence People with Digital Storytelling

Digital storytelling

“Once upon a time…
A fledgling young business set upon a quest…
To incorporate digital storytelling…
After hearing of its success.

They scoured the web…
During all hours of night and day…

For digital storytelling techniques…
So their customers would stay.


But they couldn’t quite find…
The resources they sought to seek…
Until, that is, they found this blog post…
Written by the team at Process Street.”

– Anon

Storytelling.

It’s a medium nearly as old as time itself.

From the visual scribblings made over 30,000 years ago by our cavemen cousins to the 18th-century fairy tales about dwarves, goblins, ghouls and demons made popular by the Brothers Grimm, the human need for stories runs deep.

Luckily for us living in the 21st century, we have the digital and technological means to bolster the stories we tell in unprecedented ways.

And from a marketing standpoint, digital storytelling is something of a holy grail; with it, businesses can gain, engage, connect, influence, and retain customers.

So, if you’re on a quest to learn about digital storytelling and how to incorporate it into your marketing plans, you’ve come to the right place, adventurer. Read through the sections below:

Let’s begin.

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What is CRO? How to Increase Conversion Rates (Free Template)

What is CRO?

You may remember from Latin 101 at college that conversiō is the process of turning around, altering, changing, or converting.

And whether you’re now a WeWork-dwelling solopreneur or a newly-hired marketer at an SMB, it’s crucial for your leads to undergo conversiō.

After all, without conversions site visitors aren’t as likely to sign up to newsletters, put an item in a cart, or proceed to the checkout page and order that product or service. Conversions, therefore, are a major contributor to your business’ longevity.

This could be the point where you’re frantically thinking: “I want to secure my business’ longevity! How can I help facilitate conversions? And how can I optimize conversion rates for the better?!”

Slow down.

We’ve got you covered.

During this post we’ll be explaining all things CRO – conversion rate optimization.

First we’ll tackle what CRO is, then we’ll delve into an actionable framework for increasing your conversion rates, and then we’ll provide you with a Process Street-made template which has everything you need to hike those conversion rates up!

All you have to do is read the different sections below:

Let’s jump straight in.

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Cognitive Functions and Your Personality in the Workplace (Free MBTI Test!)

Cognitive Functions and Your Personality in the Workplace (Free MBTI Test!)

We all strive for a better understanding of ourselves and each other, in or out of the workplace. It doesn’t matter what level of the organization you’re at.

Sometimes we want to communicate better, and develop social relations. Sometimes we want to understand how to work better, and more efficiently.

Sometimes, you may simply have an itch to try your hand at something new, whether that means picking up new responsibilities in your current position, or taking on a completely new challenge altogether.

For years, people have been attracted to personality tests. “What kind of person am I?” Presented as a series of weighted questions, you’re given a “type”, and there you have it! You have been enlightened, the long-awaited revelation of your true inner self.

Except, not exactly. The merit of such simplified personality classifications can be (and has been) debated for as long as they’ve been around, but for many people that’s not the point.

It doesn’t matter if the tests are a snapshot of your psyche at any given time, subject to the ever-changing whims and complexities of human existence. It doesn’t matter that you might be an INFJ yesterday, and a ESFJ tomorrow (well, it sort of does, but I’m trying to make a point here).

The point is, these kinds of tests are simply tools of self-analysis and self-reflection, and process improvement. It’s up to you to use these tools to gain insight into yourself and the people around you, and if you take a measured approach and combine it with a keen understanding of the underlying principles behind the popular concept of a “personality test”, you will probably uncover something valuable.

My goal in this article is to try and provide you with a couple of useful tools to better understand yourself and the way in which you work in the form of a dive into the cognitive functions set out by Carl Jung to describe the 16 different personality types that formed the basis of his psychoanalytic and psychiatric practice.

I’ll be covering:

By understanding the theory and definitions behind the hugely popular Myers-Briggs test and Jung’s psychological functions that preceded it, you stand to become more familiar with your own personality and by extension, more tuned-in to why you act the way you do, say the things you say, struggle with some things, and excel at others.

You will also be able to use this insight to more readily navigate the complex social arena that is professional working life. Why do certain people act and react the way they do? How can you better appreciate the differences in and between others, and the unique strengths that each individual brings to the table? Continue Reading

Why You Need a Risk Management Process (+ Free Template)

risk management process

Can you afford to lose $185 million?

That’s what Wells Fargo had to pay in fines after failing to apply a working risk management process.

Their lack of attention to the risk and pressure that they exposed their employees to led to sales practices that were bad enough to cause 5,300 employees to be fired and the penalty fines mentioned above.

Risk is inherent in everything we do – from conventional ideas of the risks in gambling to the chance of collisions while traveling. In business, risks can come from any direction and can severely impact your output.

Whether you wake up late and get less work done because of it or someone doesn’t get their work done on time and holds up the rest of the team, you need to be able to predict, prepare for, respond to, and monitor the things that can go wrong.

That’s why our post today will examine everything you need to know to build a risk management process to make your work watertight. We’ll even throw in a free, fully-built risk management process for you to use!

If you want to skip to a particular section then feel free to use the links below:

Let’s get stuck in.

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