This is a guest post from Alissa Zucker, marketing manager and writer at Mcessay. You can find her reading classical philosophy and writing short fiction in her spare time.

It’s predicted that by the end of 2020, businesses will have spent ~$110 billion on digital advertising alone in the US. To put that into context, that’s more money spent on digital advertising than what would be spent on both television and print ads combined.

This just goes to show the importance of digital advertising in the modern marketing communication mix.

It is essential that every business know how to effectively market their products and services in order to not only survive, but to grow and prosper in a competitive global market.

It’s not uncommon when questioned about marketing, that a business owner will simply produce a business card, a brochure stitched together using a Microsoft Office template, or a barely functional website with little to no traffic.

In this Process Street post, I want to provide you with an overview of everything you need to know about the marketing communication mix, including:

• The updated marketing mix: The 7 Ps of marketing
• What exactly is the marketing communication mix?
• Twelve factors of the marketing communication mix
• How to make the most of the marketing communication mix

Before diving into the specifics of the marketing communication mix, let’s first discuss the 7Ps of marketing.
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Etymologically-speaking, the word “template” has an interesting history. Our modern usage of it is linked to the Proto-Indo-European word “tempos”, which means “to stretch”. Specifically, though, it refers to time and the stretching of it.

As time-bound human beings, making use of templates allows us to have more time each day. By completing recurring processes and actions far faster overall whether they’re marketing processes or sales processes, we’re able to, in a way, cheat time itself.

For sales teams, templates are a necessity for both cheating time and doing great work, repeatedly.

Seeing as 20% of sales staff turnover happens within the first 45 days, there needs to be a thorough, documented template for how to onboard staff properly. Similarly, for the sales process itself, there needs to be a sales process template (or better yet, templates).

With such playbooks at hand, it could help your team become high performers by a whopping 33%!

That’s why, in this Process Street post, I’ll discuss what a sales process template is, provide you with a stellar sales process template, and tell you how you can use more or even build your own templates from scratch.

Just read through the following sections:

• What is a sales process template?
• Why sales lead qualification is the most important sales process
• Have sales reps utilize a template for every stage of the sales process
• Use Process Street to revolutionize your sales team!

Or, if you can’t wait and want to start using the aforementioned stellar sales process template, here’s our MEDDIC Sales Process Checklist Template:

Click here to get the MEDDIC Sales Process Checklist Template!

Carry on reading to find out how to cheat time further. ⏳

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70% of projects fail, and the cost of this failure is a staggering $50-75 million.

Project breakdown can be mitigated via a project charter, and in this article, we at Process Street will show you how.

By following our Project Charter Template, you will target project failure from the root. Our template will guide you through the recognized process needed for successful project completion.

Click here to access our Project Charter Template!

From this article, you will learn what a project charter is and why you need one. The key elements that make a successful project charter and how you can implement these elements using our free Project Charter Template.

Click on the relevant subheader below to jump to the section of choice. Alternatively, scroll down to read all we have to say regarding project charters.

• What is a project charter?
• Elements that make a good project charter
• Why do you need to create a project charter?
• Project charter examples: When projects go wrong and how a project charter could have helped

Let’s get started!
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I have a question for you.

What does a Formula 1 racing team, like Ferrari, have in common with a high-flying company, like Apple?

They’re both in highly competitive industries? They’re both focused on improving their performance? They’re both incredibly driven to succeed? They’re both intent on being the best in the world?

Yes, yes, yes, and yes.

In other words, they both strive, in everything they do, to achieve Operational Excellence (Op Ex). However, achieving Operational Excellence is far from easy, and (fortunately for Apple and Ferrari) only 36% of companies manage it.

So, buckle up and join this Process Street post, as we race through the following topics and learn, from the likes of Ferrari, Apple, Disney, and Google, how to become operationally excellent:

• What Operational Excellence is (& what it isn’t)
• The four key creators of Operational Excellence
• 10 ways to achieve Operational Excellence
• The real reasons organizations fail to achieve Operational Excellence
• How to overcome Operational Excellence challenges

Ready to zoom into pole position? ️

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If there’s one thing the COVID-19 pandemic has taught the world of business (apart from that remote work is the future), it’s this: We aren’t prepared for disruption.

Supply chains, in particular, suffered a massive shockwave, with supermarkets, shops, and services being unable to operate the way they did before the virus struck. In fact, more than 3,000 suppliers in China were driven to force majeure declarations in the first few months alone.

As the world moves toward a new normal, you’ll be thinking about disruption and risk a lot more than you had done previously.

For businesses using suppliers, it’s necessary – now more so than ever – to establish a stellar procurement process to ensure goods and/or services can always be secured, no matter if micro (small, every day) and macro (large, extraordinary) disruptions happen.

That’s why, in this post, I’ll be discussing what the procurement process is, the benefits a documented and solid process brings, what the flow of a robust procurement process looks like, and how Process Street can help.

Read through the below sections to get up-to-date:

• What is procurement and the procurement process?
• The benefits of the procurement process
• The procurement process flow (with a procurement process example)
• Use Process Street for procurement and all other business needs!

Or, if you just wanted to get your hands on a procurement process that you can default to in every day and extraordinary situations alike, grab it here:

Click here to get the Procurement Process Checklist Template!

Ready to become a pro at the procurement process?
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After the Second World War, Japan was faced with tremendous infrastructural damage and needed to begin the long, difficult process of repairing pretty much everything. During this time, Allied forces occupied Japan and oversaw the process of reparation – many American experts were enlisted to aid in the efforts to rebuild Japan’s economy and infrastructure, while at the same time ensuring no military force was re-established.

Among those enlisted was W. Edwards Deming (of the Deming Cycle and PDCA fame). One of the early goals was to begin production of new radios; the problem was, new management was unskilled, production facilities and raw materials were in short supply, and quality management was a big issue.

Long story short, Deming helped to spearhead the establishment of quality control initiatives focusing on top-level management taking responsibility for clearly defining quality policy and procedures. This kind of quality control framework came to be known as Hoshin Kanri, and it eventually proliferated beyond Japan and over to America and the rest of the globe.

A 2020 report by the IPMA Organisational Competence Baseline (IPMA OCB) explained that to execute business vision, mission, and strategy, implementation of the Hoshin Kanri approach – also referred to as Hoshin planning – is vital for lean and strategic management, and for future-proofing a business.

In this Process Street article, you will learn: What Hoshin Kanri is and its history, why you need to implement Hoshin Kanri in your business or line of work, and how you can do this using our free Hoshin Planning: Hoshin Kanri Policy Deployment Process Checklist.

You can navigate to the most relevant section for you using our quick links below. Alternatively, read on for a gentle introduction to the fundamentals of Hoshin Kanri.

• What is Hoshin Kanri and where did it come from?
• Hoshin planning and key concepts
• Main benefits of Hoshin Kanri planning
• Hoshin planning: Using Process Street to implement the Hoshin Kanri process

Let’s go explore the concept of Hoshin Kanri!
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This is a guest post by Rimma Sytnik – a Senior Digital Marketer at Reply with 4+ years of experience with email & messenger marketing, on-page SEO, and link building.

Did you know that a nurtured lead can make, on average, a 47% larger purchase than a non-nurtured lead? Did you also know that perceived indifference can cost you 68% of potential customers?

Buyer journeys are becoming more and more complex, not to mention competitive. To stay afloat, you should maximize every interaction you make with each potential customer. You need to focus on building meaningful relationships with your prospects through consistent personal interactions.

That is exactly what sales engagement is and, coincidentally, what this Process Street post is all about.

In this article, we’ll talk about the importance of sales engagement and give you some tips on how to get started. This is a brief overview of what’s to come:

• What sales engagement means (and why you should care)
• Getting started with sales engagement in three easy steps
• Best practices for effective sales engagement
• How to use Process Street to make your sales engagement work

So, let’s dive in!
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Tom: “I need a new warm, down jacket for my next trip.”

Me: “Great, I would opt for Patagonia or Arcteryx.”

Why did I recommend these brands to Tom and these brands only?

It is due to brand trust. I know these brands deliver exactly what I want consistently.

As consumers, Tom and I are Patagonia and Arcteryx stakeholders. We have expectations these two outdoor brands need to satisfy to retain our custom. These expectations translate into requirements. In this scenario, our requirements were:

• Value for money
• Robust, long-lasting products
• Functional products
• Products that deliver on their intention

Patagonia and Arcteryx meet the business requirements for their products, satisfying stakeholder and business needs. And so the brands thrive with a good reputation, brand identity, leading to a healthy bottom-line and company success.

Defining the business requirements of a new product, project, system, service, or software is vital. Without defined requirements, there is an absence of clear goals, focus, and progression measures. This doesn’t bode well for success.

For instance, a study by Pulse of the Profession reported 37% of software projects failed due to poorly defined requirements.

Because we don’t want you to fail, in this Process Street article we explain exactly what business requirements are and how you can identify them for your business or line of work. We explain the benefits that come from correctly defining business requirements. We then clarify how you can document business requirements in a Business Requirements Document using Process Street’s Business Requirements Template.

Sounds like the article you need to read to succeed…right?

As such, let’s jump to it. Click on the relevant subheaders below to hop-across to that section. Alternatively, scroll down to read all we have to say:

• Business Requirements Template
• What are business requirements, and why you should care
• How to create a Business Requirements Document
• Manage change appropriately via a change management model
• New to Process Street? A quick tour to help you get started

Correctly defining the business requirements for your organization or line of work starts here. Keep reading and learn how to consistently meet the needs of your stakeholders.

Ready?
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Want to lose weight? Shape up? Get fitter? Gain muscle?

If you do, I have one thing to say to you:

“If you always do what you’ve always done, you’ll always get what you’ve always got” – Henry Ford

To get better, improve, and achieve your goals, something needs to change.

But this concept doesn’t only apply to people who want to lose weight, get fit, or become stronger.

It applies to businesses too; to keep improving, businesses need to keep changing.

Businesses can typically find between 50 to 75 improvement opportunities when they go through process analysis. This can result in anywhere from a 10% to an 80% reduction in costs.

Aha! Thought that might get your attention! Interested in finding out more?

This is what you’ll learn by reading this Process Street post on process analysis:

• What is process analysis?
• How Lego and IBM nearly collapsed without process analysis
• The 4 tell-tale signs that a process needs analysis
• How to do process analysis (and how to do it well)

Ready to take the first step towards new and improved processes?

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Following a pre-planned meeting agenda can decrease meeting time by 80%.

Despite this, less than half (37%) of U.S. meetings follow a set agenda.

Why, when the time savings of doing so are substantial? When time = money, it doesn’t take a genius to visualize the knock-on effects this has to an organization’s bottom-line.

Using a Meeting Minutes Template will establish processes to clearly define and set the meeting agenda before the meeting has begun, saving you both time and money.

In addition, a Meeting Minutes Template offers legal protection, provides meeting structure, documents state ownership, drives action, serves as a reference point, helps avoid repetition, and offers a platform for open communication.

Sounds good right?

So good that the content creation team here at Process Street give you this comprehensive guide, so you can effectively record meeting minutes in your business and line of work. You are provided with our free Meeting Minutes Template, to be used in conjunction with 3 more top meeting process templates.

Click on the relevant subheader below to hop to that section. Alternatively, read all to discover our secrets for how you can become a pro meetings note taker .

• Meeting Minutes Template
• What meeting minutes are, how to take them, and why they’re important
• How to take effective meeting minutes (using Process Street)
• Use Process Street to perfect your meeting processes

Let’s get stuck in!
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