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5 SaaS Renewal Best Practices (That Actually Work!) for Retaining Customers & Improving Renewals

saas renewal best practices

Every 28 days, a lovely Hermes delivery-person brings a crate of the world’s finest craft beer to my house.

But if it were up to me, I wouldn’t receive these beer boxes at all.

In early 2020, I tried to unsubscribe from [REDACTED] — a monthly beer subscription company — as I felt it was an unnecessary expense. I soon realized, though, that unsubscribing would be a Herculean task. There was no way to cancel digitally, and if I wanted to stop my subscription altogether, I’d need to ring them up during their (very limited) business hours.

Having to go through all that rigmarole dissuaded me from unsubscribing.

Annoyingly, I’m still receiving my delicious craft beers a year later.

These frustrating (read: unethical) tactics to stop customers from unsubscribing have been deployed by all manner of companies — from those in the food and drinks industry, all the way to those in the tech world.

And while it may seem tempting for your SaaS company to do similar, it’s nothing more than a quick win when, in reality, you should be focusing on improving the customer lifecycle. After all, it’s positive business-to-customer interactions that’ll stop people from wanting to unsubscribe in the first place.

That’s why, in this Process Street post, I’ll be discussing SaaS renewal. I’ll go over the definition of SaaS renewal, explain why customers think about unsubscribing from SaaS products, and provide you with actionable SaaS renewal best practices that’ll stop folks from hitting that unsubscribe button. (Providing you have one!)

Read through these sections to get in the know:

You’re about to become a SaaS renewal pro — let’s cheers to that!
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Find the Best Customer Success Software & Grow Lifetime Customers

customer success software

Have you ever typed out a full message on your phone, only to realize that you’ve misspelled something at the very beginning?

It can often take you longer to navigate the teeny-tiny cursor back to fix your mistake than it did to write the message in the first place, right?

I’ve got a little trick that will make correcting your texts 10x easier.

If you slide your finger over the spacebar, you can move the cursor around quickly, easily, and accurately, letter by letter.

Try it!

With this small but effective tip, I’ve not only taught you how to get more value out of your phone, but I’ve also given you an example of how customer success works.

When you teach your clients how to maximize the value of your product, you help them succeed and you show them why it pays to stick with you.” – Tenfold, 10 Companies Mastering Customer Success

Now, if I was an organization, I’d want to provide this type of value to my customers on a far larger scale – all of the time. And, judging by the fact that the use of customer success software platforms has risen from 25% to 43% over the past few years, so would a lot of other people.

Allow me to elaborate as we go through the following in this Process Street post:

So, put your phone aside, and let’s get cracking!
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What is Form Automation Software? How to Pick the Best Form Software

form automation software

I have a riddle for you:

What has four sides, often goes missing, comes from trees, and can be expensive to reproduce?

I’ll give you a hint.

It wastes up to 40% of on-the-job time, and about $120 billion per year in the US alone.

Need another?

Around 7.5% of them will be lost or misplaced each year (about one lost every 12 seconds), and for each that gets lost you’re looking at a loss of between $350 to $700 in employee time.

Did you get it yet?

Condescending sarcasm aside, I am of course talking about paper forms. But this article isn’t about paper forms, per se; it’s about how you can get rid of paper forms in your business with form automation software.

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5 Essential Tools for a Successful QA Process in Your Startup

5 Essential Tools for a Successful QA Process in Your Startup

Alex Zubkov is a technical writer at LITSLINK from Dnipro. Alex has 15 years experience in sales, marketing, and product promotion for both local and international markets. He’s also a techno geek and amateur photographer with a love of gadgets and the Arsenal FC.

Quality assurance (QA) is an essential stage of any software development cycle. It helps developers catch the lingering bugs and inconsistencies in the product’s functionality before you deliver it to your customers.

According to Statista, companies spent 35% of their financial resources on software testing in 2015. In 2019, this figure went down to just below a quarter of the company’s budget, but it is still taxing in 2020 to balance financial expenditure and product performance.

A sophisticated QA process can cut costs by reducing the number of errors that need fixing and, subsequently, the amount of iterative testing required. It can also improve the reliability of the testing process, further reducing expenses, which is crucial for startups and low-budget, middle-size enterprises.

In this article, we’ll briefly run through the key stages of the QA process:

Let’s get started!
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Sorry, Windows Users — macOS 11 Big Sur Is the Best Operating System to Date

macOS 11

Republican or Democrat. Brexit or remaining in the EU. Pepsi or Coke.

There are some things that people just can’t agree on.

These debates all pale in comparison to the one argument that is so vitriolic, so polemic, and so bitter that it’s infamous the world over: The Mac vs Windows debate.

The heated rivalry has brought out the worst in people, with message boards, forums, and social media threads being the digital battlegrounds for these two factions to clash. The primary method of attack for Windows supporters is to scoff at the price of Apple’s Mac products. Mac aficionados — while they only make up 9-13% of all operating system users — go for the throat by ridiculing how error-prone Windows is.

But I’m glad to say that the operating system war has finally come to an end with a clear victor.

Mac.

With their trojan horse — Big Sur — they’ve created an OS that’s so streamlined, easy to use, and downright fast — all while tying it in with the interface of iPadOS and iOS — that Windows 10’s defeat was inevitable.

But what’s changed, exactly? What are Big Sur’s most exciting features? And, more importantly, when is macOS 11 being released?

Make your way through the following sections in this Process Street post to find out:

Hey, Siri?

Scroll down so the reader can continue on with the post.

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18 Software Documentation Tools that Do The Hard Work For You

2-Software Documentation

Without documentation, software is just a black box. And black boxes aren’t anywhere near as useful as they could be because their inner workings are hidden from those who need them in the open.

Software documentation turns your software into a glass box by explaining to users and developers how it operates or is used.

You’ve probably seen documentation before, but if you need a refresher, here’s an example from Slack‘s API:

Slack API Documentation-d

As you can see, Slack explains everything about its API in excruciating detail. Any related pages are linked, there’s a sidebar with easy-to-access topics, and screenshots of what the user can expect to see.

To explain software documentation in more detail, we will cover the following topics in this Process Street post:

Let’s get started.

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How to Reach More Customers with Virtual Reality Real Estate

Virtual-reality-real-estate

This is a guest post by Thornie Longmuir from EssayShark, an on-line academic writing service. Thornie Longmuir is an experienced marketing expert with a deep knowledge of SEO, and over 10 years of experience working within the IT industry. Through his articles, Thornie helps SMEs and entrepreneurs launch their online products or services and teaches them how to promote and sell them. His articles are mainly focused on new and upcoming marketing tools and techniques.

Real estate agents have it tough.

They often work long, anti-social hours, they spend hours driving to and from different locations, they face a lot of rejection, and it can take a long time to become successful.

Virtual Reality (VR) is a new type of technology that can solve these issues.

How?

Let’s find out together by exploring the following topics in this Process Street post:

Ready to find out what impact VR is having on the real estate market today?

Let’s go!

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SOP Management Software: Best Choice for Your Agile SOPs?

sop management software

People are the most important asset in a company; processes need people to execute them, and the outcome of these processes is often a function of how well the instructions have been put together.

If the outcome is less than ideal, then don’t just blame your employees: check your processes.

Standard operating procedures (SOPs) are there for your employees to follow so that the job gets done properly. SOP software is all about figuring out how to innovate and improve efficiency in your internal processes.

This Process Street article will help you understand the benefits of SOP management software and give you some actionable SOP templates to get started. We’ll be looking at:

Let’s start with a simple introduction to what SOP management software actually means.
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How to Boost Workplace Productivity: 5 Tech Examples

workplace productivity

This is a guest post written by Jeff OxfordJeff is a tech enthusiast who follows new trends in technology and digital marketing. He had been a speaker at the 2013, 2017, and 2018 IRCE and has written contributions to Forbes.com, InternetRetailer.com, and Infusionsoft.

Staying on top of tasks amid distractions is not a problem exclusive to the 21st century, although today’s folks have to deal with social media. It is the rabbit hole where anyone can willingly spend at least 144 minutes every day.

You can expect this statistic to rise when the expected three billion people, or 40 percent of the world’s population in 2021, will join the social networking sites.

With that and other things in mind, it’s no wonder that productivity and efficiency are the main targets of a tireless quest to achieve a productive work life.

productivity search

According to Google Trends, the interest in productivity peaked in September 2018. While it has sustained some lows, the idea continues to gain attention as we speak.

efficiency search

Efficiency, like productivity, also enjoys high volume searches in the US.

Turning a blind eye on the impact of social media and relevant efficiency killers is counterproductive. Surely, limiting access to Facebook, Twitter, and other sites that compel browsing during office hours can help. Plus, smartphones have to go or be kept out of reach to avoid looking at it every 20 minutes.

It makes even more sense to face the battle head-on, combat technology with technology. Companies can focus their energies on speeding up, streamlining, sorting processes so that people have less time to wonder and wander about in the office.

That’s not to say that you’ll always be able to tell why your productivity plummets.

Every workplace is different, and so are the people that populate it. However, office culture and personal quirks aside, this article will count exemplary technologies and tools that harness, not hinder, workplace productivity.

If you’d like to skip ahead then feel free to use the links below:

Let’s dive in!
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Call Center Software: The Secret Behind Call Center Success

Call center software

Call center agent: “Ok Brenda, can you please close all windows and then restart your computer”
Brenda: “Ok, no problem”
2 minutes later…
Brenda:“Ok, that’s done. Do you want me to close all the doors too?”

Even in the current digital climate, the majority of people (not just the Brenda’s of this world) still prefer being assisted by phone.

In fact, a study by Harvard Business Review found out that 57% of customers move from the web to the phone when they need support. Not only that, but the global call center software market size was valued at $18.1 billion in 2019 and is expected to reach $72.3 billion by 2027.

I don’t know about you, but these statistics were a shock to me.

With the stigma attached to call centers and the introduction of Live chat, forums and IM platforms, I thought call centers were dying a slow and painful death?

This couldn’t be further from the truth. They’re back! Better than before and here to stay, thanks to call center software.

Join me on a journey of discovery where we will look at the following topics to find out how call center software has brought call centers back from the brink:

Ready to go?

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