This is a guide to brainstorm automated rules to use. Feel free to change the value in the conditions such as Amount Spent or Reach depending on your own benchmarks.
1
Pause an ad if creative is not engaging
2
Pause an ad if copy is not working
3
Pause an ad if ad is not converting for lead gen
4
Pause an ad if ad is not converting for messaging
5
Pause an ad if ad is not converting for ecommerce/sales
6
Pause an ad if it is not profitable
7
Pause high cost ads
8
Pause ads that are showing too much
9
Scale up converting ad sets for lead gen
10
Scale up converting ad sets for messaging
11
Scale up converting ad sets for ecommerce/sales
12
Scale up a profitable ad sets
Pause an ad if creative is not engaging
Pause an ad if copy is not working
Pause an ad if ad is not converting for lead gen
Based on a lead conversion rate benchmark of 20%
Pause an ad if ad is not converting for messaging
Based on a message conversion rate benchmark of 20%
Pause an ad if ad is not converting for ecommerce/sales
Based on a conversion rate benchmark of 1%
Pause an ad if it is not profitable
Based on a ROAS benchmark of 1
Pause high cost ads
The settings above will turn off the ads based on your Earnings per Result depending on what you are tracking. Examples of these are Earnings per Lead, Earnings per Message, Earnings per Sales Page Visit and Average Order Value. Feel free to put in your own target costs.
Pause ads that are showing too much
Based on a Frequency benchmark of 4
Scale up converting ad sets for lead gen
Based on the following benchmark indicators for scaling: - Scale by 20% every 7 week - 25% conversion rate
Scale up converting ad sets for messaging
Based on the following benchmark indicators for scaling: - Scale by 20% every 7 week - 25% conversion rate
Scale up converting ad sets for ecommerce/sales
Based on the following benchmark indicators for scaling: - Scale by 20% every 7 week - 3% conversion rate
Scale up a profitable ad sets
Based on the following benchmark indicators for scaling: - Scale by 20% every 7 week - ROAS of 4
