A 1- 5 level system akin to a Capability Maturity Model but applied to content quality.
Each level has 10 points.
In order to achieve a level all points of that level and previous levels need to have been completed.
Points for further levels can be checked off, but those levels cannot be achieved by the individual content asset.
The final scoring tally should produce a Content Quality Score out of 50.
This can be doubled to produce a percentage.
A percentage figure is preferable to a points figure as you can add points to the different levels as appropriate and simply perform the necessary calculation against the total number of points to determine a percentage.
Adding further points as the model evolves does not need to impact the benchmark targets.
Content must achieve a level 1 in order to progress.
All content should aim to be a level 4.
The goal is scores over 80 - broadly equivalent to a level 5.
This process is designed to be run prior to publication by an editorial team on each piece of content to be published, but it could also be applied to published content as part of a blog audit.
Updates & Iterations:
- [Record process updates & improvements here]