Blog Asset Maturity Model (BAMM!)

Concept:

A 1- 5 level system akin to a Capability Maturity Model but applied to content quality.

Each level has 10 points. 

In order to achieve a level all points of that level and previous levels need to have been completed. 

Points for further levels can be checked off, but those levels cannot be achieved by the individual content asset. 

Scoring:

The final scoring tally should produce a Content Quality Score out of 50. 

This can be doubled to produce a percentage. 

A percentage figure is preferable to a points figure as you can add points to the different levels as appropriate and simply perform the necessary calculation against the total number of points to determine a percentage. 

Example:

40/50= 80

60/75= ~80

Adding further points as the model evolves does not need to impact the benchmark targets. 

Targets:

Content must achieve a level 1 in order to progress. 

All content should aim to be a level 4. 

The goal is scores over 80 – broadly equivalent to a level 5.

This process is designed to be run prior to publication by an editorial team on each piece of content to be published, but it could also be applied to published content as part of a blog audit.

Updates & Iterations:

• [Record process updates & improvements here]

PROFESSIONALISM & SEO

It is professional to a high standard and has adhered to SEO best practices (the content is well-written, has considered keywords, does not contain errors).

Interpretation notes:

1. –
2. –
3. –
4. –
5. –
6. –
7. –
8. –
9. –
10. – Could be block quotes, H2s/H3s, template embeds, Zap embeds images, use of tables, graphs, numbered/bulleted points

REPUTABILITY & QUALITY OF SOURCES

The content is reputable to the highest standards and provides expert industry information.

Interpretation notes:

1. –
2. –
3. –
4. Real-world examples qualify:
   1. when they reveal further information of some form.
   2. when they reinforce information in more detail.
5. –
6. –
7. –
8. Value is about understanding search intent. The content we write should be both informative and actionable:
   
   1. Some top search results (eg) Wiki contain more information, but we can beat them in terms of actionable value 
   2. Others (eg, WP template lists) are highly actionable but lack deeper information on the topic, which we can capitalise on
9. –
10. Information can refer to non-quantitative information (e.g. something that visually explains the information) providing it highlights relevant elements of the topic, and/or helps to explain a core concept; adding significant value

SELLING THE PRODUCT

The content is of a high professional standard and effectively sells or promotes the product.

Interpretation notes:

1. – 
2. –
3. –
4. –
5. –
6. Doesn’t need to be part of main argument; can be a related, but not primary, pain point.
7. –
8. –
9. –
10. –

STORYTELLING & RHETORIC

The story-telling of the content leverages best practices to deliver the highest quality standards to the reader.

Interpretation notes:

1. The unique element should:
   1. … bear reference to the topic,
   2. … be more substantive than a remark
   3. … serve as a story
   4. … present a problem or solution related to the keyword
2. –
3. –
4. –
5. – 
6. –
7. –
8. –
9. –
10. –

WORKFLOW

The workflow required to publish the post has been completed to the highest standards and in good time.

Interpretation notes:

1. –
2. –
3. –
4. –
5. –
6. –
7. –
8. –
9. –
10. The publish date should be considered the date the article was originally intended to be published when the work was assigned.

{{form.Level_1_Pass_or_Fail?}}: {{form.Level_1_Score}}

{{form.Level_2_Pass_or_Fail?}}: {{form.Level_2_Score}}

{{form.Level_3_Pass_or_Fail?}}: {{form.Level_3_Score}}

{{form.Level_4_pass_or_fail?}}: {{form.Level_4_score}}

{{form.Level_5_pass_or_fail?}}: {{form.Level_5_Score}}

LEVEL 1

{{form.If_all_the_above_have_not_been_met,_leave_notes_here_to_be_passed_to_the_author_for_improvements}}

LEVEL 2

{{form.Level_2_notes}}

LEVEL 3

{{form.Level_3_notes}}

LEVEL 4

{{form.Level_4_notes}}

LEVEL 5

{{form.Level_5_notes}}

Communicate these notes to the author.