Provide content production support to the marketing coordinator. Work with the marketing coordinator to fulfill the marketing calendar.
When you are not working on a content calendar piece, please follow the below steps to fulfill the above KPI. Ensure you get confirmation from the Sales/Marketing Coordinator.
The following is the process of how a blog post is being produced.
Use Exploding Topics to check the most "searched" topics that you should be creating.
Example of data input:
Record the link to the final post using the form field below. If you don't yet know what the link will be, predict it from the slug (which should be your keyword).
First up in our blog pre-publish checklist is to run the content through a grammar checker! At this time it's also worth saving a copy of your post using the form field below.
Use this Website to help with your grammar and spell checkingThe Hemmingway App Editor
Write 5 headlines or Titles. Record these headlines/titles (and which is most effective) with the form fields below.
Next up, you need to ensure that your post is proofread. Record the people who have proofread your post using the form fields below.
Although not always necessary, it's good to have at least two people other than yourself proofread your content to check for errors.
If you're using WordPress there is an internal proofreading function. Use this only after you and at least one other have thoroughly looked over the post, just to check for any errors you might have missed.
Ensure your links aren't broken and that they link to the correct location. Use (or edit) the sub-checklist below to ensure that you have the best span of links possible, and record all of the links you make with the form field below.
Check the formatting of your lists and bullet points to ensure it is standardized. Using lists and bullets is another great way of making your post more readable.
In order to ensure that your great content is not let down by sub-par images, you must now check their size and ratio.
Images should be at least 1000px wide and ratio 16:9.
This is pretty self-explanatory; you need to make sure that all of your content is in a consistent format.
Next up, provide a URL to your finished post, ready to be reviewed and approved.
Using the Members form field below, assign the individual who will approve the finished blog post.
By doing this, you assure they are notified as soon as the blog post is ready to be approved.
Check out our Knowledge Base for more information on the approvals feature.
Once approved you may now proceed in to posting the blog on our Website
