Before you get started creating, publishing and promoting content on your blog, you first need to have a blog. So, the first step in this checklist is to set up (or verify) your company blog! Record the link to the blog in the form field below.
If you already have your blog set up, record the link and move on. If not, watch the below video to see how you can setup your company blog in under 5 minutes.
The huge caveat to this checklist is that your content must be EPIC. If you create crap content, most of these techniques will yield little to no results and will be a huge waste of time.
Take a long hard look at your content and make sure that (within reason) it is as good as you can possibly make it.
If you don’t know what epic content is, take a look at these guides:
The next step is to prepare a summary of your content. Use the form fields below to record each section of the post summary for easy re-use across platforms.
Remember to prepare a variety of headlines (5-10); keep the best for yourself then use the rest for posting on social media, content syndication and content repurposing (ie naming a slide show or pdf etc).
Write a few of these, one to three sentences long. These are needed when submitting to many sites
Grab the first paragraph from your post or the intro
Copy over the URL of your post - you can also add tracking IDs with Google Analytics to track different traffic sources.
Bitly.com is the most popular
Once you’ve prepared your post, it's time to start promoting! Keep going with the content promotion checklist to generate a huge wave of traffic to every piece of content you create.
Don’t forget you can get this as an interactive checklist inside Process Street, allowing you to track the promotion of multiple pieces of content, customize and hand off to your team. Start a free 30 day trial of Process Street to see it in action.
Another pretty straightforward task now - you need to email your subscribers!. You should be collecting leads on your website and you should be promoting your content to those leads.
Here is one of the email templates we use for Mailchimp; you can use it and modify it if you are a Mailchimp user.
Outreach means manually emailing, tweeting and even calling people to tell them about your content. Yes, yes, this sounds like hard work and truthfully it is, but sometimes you have to do things that don’t scale to get the ball rolling.
Use the form field below to record the list of bloggers which you will be targeting.
To start with outreach, you first need to create a list of bloggers you want to target. There are a few considerations here. First, they should be relevant to your niche. Don’t contact bloggers who blog in a completely different area to you. Secondly, as always, your content must be awesome!
Another tip here is to look for “up and comer” bloggers as they may be easier to contact and get less requests than really popular bloggers.
Tools to Find Influencers
How to Contact Them
Email – Preferred Method
Tools to Manage Outreach
Buzz Stream – Specifically designed for blog outreach
Trello is a great free organizational tool to help you track activities
CRM (Customer Relationship Management) tool will work if you already use one
Email Templates for Outreach
Outreach Letters for Link Building [Real Examples]
Blogger Outreach Email Template
How To Write A Blogger Outreach Email
How To Create a Killer Outreach Email With 4 Quick Steps and 3 Simple Tips
10 Hand Curated Blogger Outreach Examples to Inspire Your Next Campaign
More info on Outreach:
Blogger outreach is a big topic if you want more information on blogger outreach check out the below guides:
Advanced Guide to Content Promotion
How to Develop a Solid Blog Outreach Strategy
My Favorite Way to Get Links and Social Shares – Whiteboard Friday
5 Tips for Developing Better Blogger Outreach
Part of the content promotion checklist is not only about boosting your post - it's about combating the competition for the top search spot. Now you need to reverse engineer your competition and record all relevant information using the form fields below.
Do a search on Topsy or Google and find where your competition is getting their backlinks for their most popular posts. Their top backlinks are also likely generating the most amount of traffic to their page.
To find the backlinks, use a tool such as Open Site Explorer or SEO Spy Glass. Look for backlinks from other blogs and social bookmarking sites. Then submit your content to the same sources, either via a submission link or by reaching out to the blogger/author as we talked about in the blogger outreach section above.
You can also reverse engineer who shared your competitor’s blog posts. Use a tool like Topsy to do a search on popular posts by your competitors and see who shared them, chances are they will share similar content. Contact them using the outreach strategies below to have them share your content
If you are aggressively working to build a blog and audience, you should consider paying to promote your content. Remember to not blindly shove money at the most available source; do you research, spend slowly and record all relevant info with the form fields below.
Before promoting on any of the above channels you should do significant research as to which ones are the best fit for your audience and how the mechanics of each network work.
The links above do not take you directly to the advertising pages; they take you to guides to learn how to advertise on these platforms. Start with one, start slow, track your results, watch your spend! But most importantly, learn (or pay someone who has already learned).
Repurposing your content can be one of the most powerful ways to increase the number of views your content is getting. Whilst keeping the medium relevant to the content you are repurposing, aim to get as many different avenues out of a single piece of content as possible - maximum reward for relatively little extra input!
Record the avenues you utilize with the sub-checklist and form fields below.
This is something I am working on myself and working hard to systemize and make as streamlined as possible. I might do a guide on it in the future, but basically I want to be able to turn a blog post quickly into a video, then have my team edit it and distribute it across all the below sources.
Turn into Slide Deck
The first step is to break down your post into a slide deck. This is generally pretty easy, have a different slide for each subheading or list point, however your post is structured. Add in your images and related links. A good ideas is to create a branded template that you can just plugin all of your posts to make this process smoother.
Once you have made your slide presentation, submit it to the below sites:
Turn into Video
You can then take your slide deck, and use it to record a video. Draft up a script, then voice over it while reading your slides. You will want to make sure you have a good microphone before doing this as quality audio can make all the difference. Here is a link to the one I use.
If you don’t want to record the video yourself, you can write up a script and have someone from Elance read it for you.
If you want some more inspiration on making videos, check out this post: How to Make a Startup Explainer Video on a Budget
Once your video is made, upload it to the following video sites:
Click here for a full list of video sites
Turn into Podcast
Strip the audio out of the video, and upload it to the following podcast directories:
Turn into PDF
Once your post is turned into a PDF you can distribute it to the below sites for a bunch of extra views:
Scribd – PR8
Slideshare – PR8
Issuu – PR8
Mediafire – PR7
DocStoc – PR6
4shared – PR6
Author Stream – PR6
Esnips – PR6
Slideboom – PR6
Rapidshare – PR6
Calameo – PR5
Edocr – PR5
Slidesix – PR5
WePapers – PR5
MyPlick – PR5
HotFile – PR5
Easy Share – PR4
PDF Cast – PR4
Turn into Infographic
There are a few sites out there that you can use to turn your posts into infographics, then submit to infographic directories. This can be a little more work but well worth it if you have already spent lots of time researching and writing the content.