Templates
Uncategorized
Google Analytics Audit

Google Analytics Audit

Run this checklist whenever you need to perform a Google Analytics audit.
1
Introduction:
2
Preparation:
3
Collect some data about the Google Analytics profile
4
Property configuration:
5
Check referral exclusion settings
6
Check AdWords integration
7
View configuration:
8
Check basic View Settings are configured correctly
9
Make sure Views are organized logically
10
Check default URL is set up correctly
11
Check Goals are configured correctly
12
Filters:
13
Make sure exclude filters are set up correctly
14
Tracking:
15
Troubleshoot basic tracking issues
16
Check tracking snippet formatting
17
Check for pages missing Google Analytics code
18
Check for different data in your shopping cart tool
19
Tag Manager:
20
Check Cross-Domain Tracking
21
Check Tag Manager is filtering out spam traffic
22
Check tag firing
23
Attribution:
24
Log attribution model
25
Finishing up:
26
Make sure Google Analytics email reports are set up
27
Forward completed audit report
28
Approval:
29
Sources:
30
Related checklists: