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Systematized Social Media Posting Process
Systematized Social Media Posting Process
This process will help you to create your posting with ease and simplicity, there's also a content calendar delivery SOP that will both train and allow you to delegate that process.
Start Here:
Prerequisite Accounts
Creating Your Content Calendar
Creating Your Content Delivery Database
How to Know When to Post in Facebook & Ad Targeting
How to Know When to Tweet on Twitter
How to Create Content They Will LOVE and Share
Running the Content Calendar Delivery SOP
Creating Your Copy of the Content Calendar Delivery SOP Template
Using your Analytics
Hiring Your Content Manager
Donate for Dog Food:

Start Here:

What this Process Will Do for You

What started as a constant effort for a ton of attention to maintain my social media accounts, ended up becoming a sustainable and scalable method to reuse and repurpose the work I did by delivering my content consistently, which is crucial. 

This is Your Systematized Operating Process you can use to train your staff consistently without having to spend hours and hours going over the basics of how you want things completed. 

Below is a video that walks you through this process from creating your own Content Calendar, and a Content Delivery Database to leveraging your investment. It then gives you a re-usable SOP for training and outsourcing your social media campaign, to fulfill your calendar, while maintaining and leveraging your intellectual property.

The advantages of using this SOP is that it 

  1. Gives you a framework that enables you to delegate your social campaigns.
  2. Provides you with a way to train your staff to do this and do it well.
  3. Streamlines your efforts by giving you ways to improve your results and metrics.
  4. Leverages all of the work that is completed via this process.
  5. Ensures steady, uninterrupted growth of your social reach given your posts go out at specific times targeted for the most engagement.
  6. Allows you more time to do things that provide more income to your business, and therefore time for yourself as a result!
Work ON your Business so that you Don’t Have to Work In Your Business 24/7/365. This process will help you to create more time freedom.

By the time you schedule out delivery of content on your calendar for an entire year you’ll have such a huge investment gain in your social campaigns and you’ll be able to sit back and relax a bit while your content is delivered automatically.

Mix in your fresh content with the evergreen, and you’ll have an endless stream of updates complementing the ever important engagement that you’ll find yourself having more time to do.

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    Already Running this checklist? Check this box, and the the green button below for completing this step, otherwise, get started by clicking the green ‘Run this checklist’ button at the top right. If you don’t see that, click on ‘Show Menu’. (you’ll only see this if you’re using Process.st)

Want more process templates?  Go to http://sociallysmashing.com/process so that you can see all the process templates that will help increase your productivity and decrease the time spent on repetitive tasks. You can use these templates to develop your own SOP based on what you need and hire out those repetitive tasks without having to train people over and over again.

Prerequisite Accounts

  • Getting Started

You will end up with some new accounts going through this process. While we’ll open most of the accounts as we go through Task #6, "Running the Content Calendar Delivery SOP", we need to introduce the key players in this preliminary section.


We evaluated a few platforms for our Standard Operating Procedures, including storing simple XLS and DOC files in our Google drive, using Evernote, and AirTable.

But for the ease of use, multimedia, Zapier integrations, and linking of SOPs, Process.st won hands down. 

You’ll want to look at this first Process.st video that introduces you to running our process in this account before you get to copying your template later.

Make sure to get your Process.St account. It comes in handy when you start creating more standard processes that will produce more exceptional content and give your team a way to create value for your customers.

So, begin by creating your own Process.st account (it is free for a few checklists at least!).

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    Created an account with Process.st

Create an account with Toggl.com so that you can 

  • improve your performance in this process 
  • estimate the time and cost of future projects
  • tracking time for payment of services

This video shows you how we use this tool and how helpful it is for this process in particular.

Toggl is so easy to use and well worth the money you’ll spend and the time you’ll save.

  • 1

    Create your Toggl.com account
  • 2

    Add your Team Members
  • 3

    Plan Your Projects
  • 4

    Run Your Reports to better keep track of your time
Social Accounts

We want to be sure that you have properly set up your profile in each of the social accounts you will be working, though you should only need your social account manager running when you go through the Content Calendar Delivery SOP.

The profile headers and avatars should all be congruent, so decide carefully so that you do not have to change them later.  In each section on how to post you’ll find specifics on sizing, templates you can use and other exceptionally helpful references.  Keep Reading and make sure to share our site http://sociallysmashing.com/process with anyone you believe would benefit from downloading this helpful tool.  Thanks!

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    Create the Social accounts you will be using.

Put the name(s) of your social account(s) below. e.g., facebook.com/yoursocialaccountname so that you have a list of your accounts for your virtual assistant.

Management Accounts

When you go through the delivery SOP (the one you eventually may outsource), you’ll have one of these accounts open to be working from.  Note: there are always new 3rd party posting apps and Saas out there.  These are some of them that have been around and are growing each day.  Feel free to add to this list for your social media management team.

  • Hootsuite – we use this mostly for Twitter but it interfaces with many others
  • Schedugram – for Instagram posting 
  • Tailwind – we use this primarily for Pinterest, although it supports Twitter, the images do not come in full size as they do with attachments in the Hootsuite scheduler
  • ManageFlitter – we use this for Twitter Analytics mostly
  • Piktoria – for Instagram posting 
  • MeetEdgar – for posting on Twitter  When Edgar makes his way through all the new content in a category, he’ll simply start recycling older updates. He’ll never run out of things to say, and your posts will be seen by a new audience, bringing more traffic your way!
  • Later.com for Instagram posting Plan, Schedule & Publish with calendar-view scheduling

    Whether you’re posting a regular little update, hosting a contest, or launching a product.

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    Create the accounts for the management tools you’ll be using

List Your Management Accounts

Share the management accounts with your Virtual Assistant and remember to put in your logins and passwords so that they can access. 

Creating Your Content Calendar

Post for a Week and You Have a Full Quarter!

This section gives you more than a peek at a working example of our content calendar, and the next few sections give you instructions on how you can create your own such calendar following the same method using the template in this process.

We use Google Calendar because we invite our team to view and edit based on the theme of the quarter and what launch is happening that month because planning by the quarter makes it much easier to be effective in your business.  

The picture below gives you an overview of what a content calendar looks like for all social media outlets including Twitter, Instagram, Pinterest and Facebook.

The other calendar tool you can use that is really helpful is Airtable.com.  It’s a fun calendar and it keeps things a bit more organized than Google Calendar, e.g., it gives you a little bit more detail like categories and tags that you would assign to blog posts and editorial staff.  See the details below and the video on how to use Airtable.


Watch the short video below the calendar that shows you how we use this calendar in our social media posting.

Google Calendar You can view the link here: Click the picture above to enlarge so that you can read it.



Click on the picture of Airtable above and it will show you the columns in a larger framework so it’s easier to see. I like this because I can create tags, categories and areas where I can fill in who’s in charge of what and then I can create a "Zap" in Process.St to make sure that this is being followed without having to follow up in each individual software program.

  • 1

    Decide between Google and Airtable or a different calendar you feel comfortable with
  • 2

    Decide which social account you’ll implement a calendar for first.
  • 3

    Decide the themes you want to use. You’ll come up with your times to post in the next section "How to Know When to Post in…."

Best Times to Post

Resources & Information about Best Times To Post

In each of the "How To Know When To Post" sections in this process I give you the best times to post for Facebook and Twitter (these are in general).  

As this document creates itself for YOU, you’ll want to make sure you’re completing due diligence and seeing when the best time to post for YOUR product or YOUR service is based on YOUR demographic and psychographic and your analytics.

While there are some general guidelines out there as to the best times to post (a Hootsuite post is linked below), you have the best chance for success if you speak to YOUR specific followers when THEY are most engaged in your networks. 

The Analytics section shows you how to use your analytics to know when to post to your audience.

As you go through these sections, choose one social account for which you’ll create a calendar for first.

For example, we chose Twitter. Why? Because we found it’s very busy, but the retweeting is great when you get this awesome content.  

Later in 2016, Instagram has by far been one of the very best places to post for Socially Smashing, growing my audience from ZERO to over 250+ people in a relatively short period of time without bots, without doing much, but just posting content that matters.

If you want 10k people, then go for it.  You can DO it!

I choose to have people who want what I have to offer instead of people who don’t really care about what I do. Remember the majority of users on Instagram are ages 18-29.

My goal is to create a relationship with people, not to throw out random junk, so depending on your goal and what you decide, you’ll choose your social media accounts based on the goals you have for your business. Then it’s downhill from there!

Each entry in your calendar is a recurring event, every week, for a given theme. Fill in the notes in the details section that you want to remember for your theme.

Once you’ve created a calendar for a single week, you’ve done an entire quarter!

Here’s that Hootsuite post I mentioned on the best times to post in general, check it out.

Creating Your Content Delivery Database

Creating Your Content Delivery Database

Using Your Content Delivery Database Template

The Content Delivery Database is your repository for re-use and repurposing of all of your evergreen posts, so that you best leverage your investment in your social media campaigns. 

It is a spreadsheet that contains tabs for each calendar theme, and within those, entries for each updates’ original post URL, copy, Sniply link, image link, and last date posted in each account.

You may want to use Airtable for this, and if you’re really taking this to the next level, you’ll probably want to use Airtable instead of a basic spreadsheet because you can keep track of your team and assign the tasks to each of the team members.  You can also use Zapier and Zap this to create a process in Process.st.

Each iteration through the Content Calendar Delivery SOP will populate a new entry (row) in the database, unless you are re-using an existing database entry. If an entry is changed slightly, it should be copied and a new one created unless for a correction.

There are 3 unique columns for each of the social networks for image, copy and date, since the images are different sizes, copy text has different styles and limitations, and the last date last posted will differ for each.

This Content Delivery Database Template below gives you a way to create your content of the template version included for you to download below. 

How to Use the Content Delivery Database

  • 1

    Download the Content Delivery Database and create your curation process
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    Decide your themes quarterly / weekly / daily based on your launches
  • 3

    Decide the dates of your launches and synchronize with the quarterly themes you’ve chosen
What is your theme?

What Do You Want Your Themes to Be?

Keep in mind that your monthly theme changes month to month. Your daily themes might change each week, or stay consistent over time. Filling your calendar with themes is entirely up to you and your audience, but it gives them consistency over time that helps to get to know like and trust you.

The Content Curation process

Most closely aligned with your themes, the curation process is a step within the SOP included for you here which you will run in the next step, the Content Calendar Delivery SOP. This is the process by which you’ll train and outsource the work of fulfilling your calendar.

The Process.st blog I now subscribe to just sent this to me yesterday so I had to include here this great Content Creation Process article. Recommended read!

How to Know When to Post in Facebook & Ad Targeting

How and When to Post to Facebook

When to Post on Facebook:  Timing is Everything

This section shows you how to reach the maximum amount of followers at the right time, to share this with you we use a very inexpensive tool to start out with so that you get a feel for what you are able to accomplish with your analytics.

In this Section we cover
  • Timing of your Facebook posts
  • How to discover when your followers are online
  • The top 3 things you need to consider for posting your content effectively
    • Best times to post on Facebook
    • Sizes of your Facebook Posts and Ads
    • 7 Page Posting Tips that You Need and Want for Posting on Facebook
    • 3rd Party Posting vs. Native Facebook Ad Scheduler
    • 13 Ways to Target Facebook Ads

Best Times to Post On Facebook

Best times to Post on Facebook

General rules on posting on Facebook

  • Posts published from 10-11 PM EST get 88 percent more interactions than the average Facebook post.*
  • Image posts get 179% more interactions than the average text-only Facebook post.
  • Posts ending with a question get 162 percent more interactions than the average post.
  • Videos are the most shared post type, with 89.5 average Facebook shares.**
  • Posts published on Sunday get 52.9 percent more interactions than the average Facebook post.
  • Excluding images, posts with 150-200 characters performed the best, averaging 238.75 shares.
  • Posts that link to long form content (2000+ words) receive 40 percent more interactions than linking to short form content.

* Interactions = likes + shares + comments

Facebook Sizes for cover photos, profile images, shared images, shared links, ads, and posts

How to use the Native Scheduler in Facebook:  A Quick Tutorial

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    Use Facebook’s native scheduling application, this will ensure that your organic posts are reaching more people. You can schedule days or months in advance. See the pros and cons of implicit vs. explicit posting using 3rd party schedulers below
  • 2

    Consult your content calendar and post according to schedule.
  • 3

    Create compelling posts that will engage, delight and enhance your user’s experience so that you get a higher ranking with Facebook and a better overall engagement factor for each post. Refer to "How to Create Content They Will LOVE and Share"
  • 4

    I am familiar with the posting and ad sizes on Facebook and what times to post.
Select the publish button after you’ve created your post and uploaded your picture or video

Schedule your post using the native scheduling tool

Pick a date in the future for your post to be seen

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    I know how to schedule posts using the FB Native Ad Scheduler

7 Page Posting Tips: Best Practices to Keep Your Posts from Being Frowned Upon by Facebook

Here’s an excellent resource for you that gives you a very simplistic overview of "insights" on your page.  Click HERE to access.  

You can find out more about your fans by clicking HERE

1. Post Consistently

Being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business.A content calendar can help you plan ahead and make sure posts use a similar message each time. You can:

  • Schedule posts for when most of your audience is online
  • Highlight days for major business events or product news
  • Create targeted messages that tell your story
2. Target your Posts 

Depending on your goals, you may want to post something that will interest people in specific ages, genders or more.Here’s the easiest way to control who sees a post:

  1. At the top of your Page click Settings, then click Post Targeting and Privacy and check the box
  2. Create a new post on your Page
  3. When done, select the target icon in the bottom left corner and click Add Targeting
  4. Target based on gender, interests, age, location and more. As you refine your targeting, you’ll see how many people your post could potentially reach.
  5. Click Post

Targeting Example: Sophia Forero, a jewelry eCommerce business, targets posts by gender and education and tests different geographic regions based on where her fans are most engaged.

3. Keep post images and text fresh

The more recent your posts, the more interesting people will find them. To keep your posts interesting:

  • Post timely content. For example, if an important holiday has just passed, it’s time to post about the next holiday or event.
  • Test which posts work best and review their performance. Create different posts with the same objective, but switch the photos and copy.
  • Respond quickly to comments on your posts to let fans know you’re listening to feedback.

Example: The company "Plated" tests different images of menu items, products and individual employees to tell their story.

4. Boost important posts

The best way to reach people who matter to you when promoting your products or services in your posts is with Boosted Posts. Simply click Boost at the bottom of an existing or new post that’s promotional to:

  • Increase purchases by taking people to your site with link posts
  • Reach more people through important posts like new product or service announcements
  • Find new customers by targeting new audiences

Learn more about Boosted Posts.

5. Publicize exclusive discounts and promotions with ads

If you’re looking to inspire more purchases from your posts, create Facebook Ads with special discounts or promotions.

  • Use link ads to drive people to your site, and include special codes they can use at checkout
  • Drive urgency with a time prompt like “free shipping, this weekend only" or "12 hour flash sale"
  • Promote only products or services you think your audience is most interested in
  • Advertise end-of-year contests and giveaways to drive customer loyalty and sales

Example: Sierra Trading Post boosts posts about limited time discounts like "get an extra 30% off clothing this weekend only!"

6. Connect with words and pictures

The right combination of images and alluring copy that reflect your business objectives can really get your audience interested. Keep these tips in mind when writing posts and ads:

  • Use high-quality photos that showcase your business or products, or lifestyle images of people interacting with them
  • Keep your sentences short and instructive. Quickly inform people why they should pay attention.
  • Avoid promotional phrases such as "buy now" and "shop now." This language may make it harder for your posts to reach the people you care about.
  • Test different photos and messages to see which ones your audience responds to most

Example: Joseph Nogucci, a jewelry eCommerce business, promotes new product designs by boosting posts with discount codes and high-quality images of their bracelets.

7. Review post performance

You can get a better understanding of who your most engaged audience is by regularly checking your Page Insights. It shows you:

  • Post engagement, such as the number of people your posts were shown to, likes, comments, shares and more
  • People who like your Page and other demographic information, including their genders, ages and locations

Once you know who your most engaged audience is, you can refine your Boosted Posts to appeal to them and adjust your targeting accordingly.View your Page Insights.

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    I am familiar with the 7 Posting Tips and best practices for posting on Facebook.
Why you should/shouldn’t use third party schedulers for Facebook:  

Using scheduling services such as Hootsuite, Viral Heat, or Sprout Social to schedule your Facebook posts will gain you only one thing: an even lower reach.  That’s because Facebook recognizes, and penalizes these third-party apps, giving them less credibility than posts made directly on Facebook.  This is true for businesses that push their Twitter feed through Facebook as well.

Agora Pulse has a great article about this that shares the pros and cons of implicit vs. explicit posting on Facebook using 3rd party schedulers:  You can read more by clicking HERE

“our test indicates that direct posting has no advantage over third-party posting. Whether looking at the reach or the engagement, publishing in Facebook directly does not make a post better! One of the posts actually had a 30% better reach using the Agorapulse publisher!”  *this is because Agora Pulse has content that is specifically digested by people who want what they have.  Keep this in mind when using 3rd party posting.

Note: Historically, Facebook has denied this correlation, however studies on Facebook reach as well as analyzing our own data has suggested there is a direct relationship between Facebook reach and use of third-party services.

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    I am familiar with 3rd party schedulers and am able to handle third party scheduling or native ad scheduling based on what the goal of the campaign is.

13 Facebook Ad Targeting Techniques 

These are the 13 Ad Targeting Techniques you can use.  For a more in depth article on these specific Facebook Ad Targeting Techniques click HERE and read more

  1. Website Custom Audiences (WCA)
  2. Specific Web Sections (WCA)
  3. All Website Visitors
  4. Email List Segments (Tags) or targeting and excluding some of the people who are on your list
  5. Entire Email List
  6. Fans 
  7. LAA (Lookalike audience) + Interest and behavioral layering 
  8. Advanced interest and behavioral targeting (logic + exclusions)
  9. Friends of fans layering
  10. LAA (lookalike audiences)
  11. More Demographics
  12. Behaviors such as the following categories that cover what you can target:
  • Automotive
  • Charitable Donations
  • Digital Activities
  • Expats
  • Financial
  • Job Role
  • Media
  • Mobile Device User
  • Purchase Behavior
  • Residential Profiles
  • Seasonal and Events
  • Travel

13. Interests

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    I am familiar with which Ad Targeting Techniques I will use.

How to Know When to Tweet on Twitter

How and When to Post to Twitter

When to Post on Twitter:  Timing is Everything

This section shows you how to reach the maximum amount of followers at the right time, to share this with you we use a very inexpensive tool to start out with (it’s FREE) and it’s called SproutSocial so that you get a feel for what you are able to accomplish with your analytics.  From there, I recommend another powerful paid tool you can use below.

  • ManageFlitter a software that is less expensive that helps you with finding out when your followers are online and when they are most likely to engage with you.
In this section we cover 
  • Timing of your Twitter posts
  • How to discover when your followers are online
  • The top 3 things you need to consider for posting your content effectively
    • When to post on Twitter
    • Sizes of Twitter Posts
    • Creating Your Twitter Content Strategy
    • Analytics (who’s lookin’ at you?)
    • References you can use

When to Post on Twitter

When to post on Twitter

Twitter Post Sizes

Twitter Post Sizes


Compelling content will help you attract new followers and keep them engaged over time. 

There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business.

Need some inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged.

Keep it short

A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey.

Use visuals in your Tweets

Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach up to four photos to a single Tweet.

Incorporate relevant hashtags

Hashtags are a powerful tool that allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business. Best practices recommend using no more than two hashtags per Tweet.

One simple way to incorporate hashtags is by identifying popular events to which you can link your business in an authentic way. Remember, these can be everyday, personal events like meals or commutes, as well as wider cultural events, like Valentine’s Day or Chinese New Year.

Ask questions and run polls

Asking questions is an effective way to to interact with your audience, bring readers into the conversation, and understand people’s opinions. Tweet open-ended questions or use Twitter polls to survey on specific responses.

Curate and connect with Retweets and replies

Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. Positive customer feedback, helpful articles, and messages that align with your business’s authentic voice are all impactful content to Retweet. When in doubt, remember this rule of thumb: your Retweets reflect back on your business and should align with your purpose and values.

People love to talk to businesses directly on Twitter. Be responsive to any questions, comments, and criticisms that come your way. To avoid long exchanges, switch to Direct Messages to resolve any complex issues. You can now include a deep link in a Tweet that displays a ‘Send a private message’ call-to-action button to enable customers to send you a Direct Message.

 Now that you’re Tweeting out different content types, checking your free Twitter analytics will help you understand what content resonates with your audience. Use the Tweet activity dashboard to monitor engagement rates — this will help give you a better understanding of what your audience wants to see. Experiment with new creative elements often and hone what performs well.

Visuals are striking if used correctly in Twitter.


  • 1

    Sign up for Manageflitter.com and link your Twitter Account to ManageFlitter: Make sure you are logged into Twitter BEFORE signing up for ManageFlitter, it will make things much easier.
  • 2

    For a more robust reporting and analytics platform you can sign up for AgoraPulse.com.
  • 3

    Try out Audiense.com as well they have a free reporting tool.
  • 4

    Decide what you will post and when – refer to the section "How To Create Content They Will LOVE and Share."
  • 5

    Compare the reporting tools that work for you and that you believe are giving you the best information based on what your goals and objectives are for your social media plan.
  • 6

    Decide on your pictures that you’re going to use and make sure you’re uploading to a cloud and keeping them so that you can reuse and repurpose. I use Canva.com because it’s a simple way to keep my graphics organized.
Handy References for You to Use:


How to Create Content They Will LOVE and Share

Top 3 Things you Need to Create Content Audiences LOVE and Share

1. What Do they Want: How to make your audience feel comfortable with your content

  • What does your audience want? Make your content with your niche market, your demographic and your audience in mind.   
    • Who is your avatar and are you envisioning in as much detail what their pain points are?  Are you talking directly to them? (Hint: Save several profiles of your real followers for examples of a ‘typical’ audience member.)
  • 1

    What stories do they enjoy? (Hint: It might be very different from what your company wants to tell.)
  • 2

    What is their biggest pain point / pleasure point? (Hint: Find ways your products or services can help.)
  • 3

    What types of content do they prefer (text, images, or videos)? (Hint: Fulfill what they want to see and hear)

2. What inspires your audience to take action?

  • Get Inspired. Use inspiration tools like searching for what your competitors are doing in the same space and following their lead. 
    • Model what’s working now. Don’t reinvent the ad. (Hint: search for keyword terms your customers are using to search for your product so that you see what they’re seeing).  The best posts offer audiences the greatest value in the form of, 
  • 1

    Usefulness – Your posts should be beneficial, inspiring and / or informative to help them with their pain points.
  • 2

    Emotionally provoking – entertaining, jaw-dropping, heart-wrenching, humorous, or caring.
  • 3

    Evoking exclusivity – makes people look good by being ‘in the know’ or becoming a member through sharing your content. Allow them to become involved in your success, the #1 emotional need is the need to feel significant. Allow your audience to feel significant with your brand.

3. How to include these values in your content:

  • What is the main strength of our products?
    • Why are people attracted to them in the first place?
  • How can we solve our audience’s problems / fulfill their wishes better than anyone else? 
  • What insider stories can we offer?
    • How can we make our community feel special (Hint: the first human need is the need to feel significant.  Make them feel significant with your brand.)
  • What useful information can only we provide?
    • What does our company know that no other company does? 
  • How can we trigger emotion from our audience?
    • You can make them care about something (with a good story), feel awe (think picturesque shots of National Geographic), entertain them (like any good viral video) or make them laugh (remember that latest popular meme?).
  • 1

    What is the main strength? Did I define this?
  • 2

    What pain point am I solving?
  • 3

    What insider stories or @mentions can we use see "How to Know when to Post on Instagram…" for S4S strategy and how to best use this in your content delivery
  • 4

    Is it useful, actionable and does it make them want to know more?
  • 5

    What emotion am I triggering and why?

Analyze the Data, because data never lies.

  • 1

    Follow the task on "How to know when to post in Facebook…"
  • 2

    Create content calendar based on your content delivery database for each of your social media platforms.
  • 3

    Analyze your content every 4-7 days (max. 7 days) so that you can see what you posted that performed well and how people are engaging with you.

Great content is important for these 3 reasons: 

  • it helps build strong relationships with your audience;
  • it is cost-effective because you save money on promotion by winning interactions organically;
  • and reaching the right audience can help accomplish your goals.

50 more Tools help you write great content:

OmmWriter – for distraction free writing.  Excellent for single tasking

Grammarly – For helping you write correctly without sounding like a total ditz.  Acronyms are ok, and hashtags are fine, when used correctly.  But, when your writing style doesn’t relay your intellect you’ll not be looked upon favorably in the world of those who want to read something that makes sense.  Remember, not everyone is 20 something.  

BuzzSumo –  has to be the most important tool that I use for my content marketing and SEO campaigns.

Zergnet – All types of articles you can use to curate information and re-post.  Make sure to @mention when you do!

GetPocket – curation tool that is fabulous and works with Chrome.  Check it out.

How to Write like Hemingway – Get this, the Hemingway Editor

50 More Content Curation Sites and Tools you Can use 

And one more thing you’ll want to "test" when you start writing more content; Your Headlines. There’s a nifty tool called "Headlinr" and it’s a Chrome Plugin. You can get it by clicking HERE 

Running the Content Calendar Delivery SOP

Run your First Content Calendar Delivery SOP

The Content Calendar Delivery SOP is the iterative process we’ve defined for you not only to push out updates or posts through your Content Calendar, but more importantly, to leverage that work.

We have this step separate from the step where you create your own version of the template, because we really want you to RUN this process a few times before you move on that step.

This way, by the time you copy it you’ll know how you’ll want to edit your own version of the template process (if anything more than just the login credentials where indicated).

Keep in mind that it will be how you both train and help those working for you to preserve their work, along with all its associated intellectual property, in your database.

You’ll want to create a process that works for your company based on your daily repetitive tasks for your content posting, social media posting, and anything else that you can hire and outsource as a task list.

First, take a picture

Before you start using this process for the very first time, you should take a few screen shots of some of your social account statistics so that you’ll have something to compare in a month, two and three after you’ve been using this process.

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    Take screen shots and take on your initial site and social account stats. Record them in the Content Delivery Database


Timing This Process

Though you won’t start a timer until you actually start the ‘Run this Checklist’ in the Content Calendar Delivery process near the bottom of this section, it’s worth going over before we get going.

A timer is required for each iteration of this process, as you should like to find it going faster both for yourself and anyone doing this for you (and after the first iteration, the setup part is already done!)

It’s definitely motivating to see your time getting better. I can now do these in about 10-15 minutes, if I’m not spending too much time on creatives or headlines, but was much slower at first until I got proficient with the tools.

This site shows you how the timer tool we use to track our processes works. It helps us to manage our time, estimate future outsourcing tasks, and make the best use of this Social Content Calendar Delivery process. Click HERE for more information on keeping track of your time

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    Go to Toggl and sign up for a free account. Business Accounts are $49 and are well worth it based on the integrations. So choose what you want and start tracking your time!
Run the Content Calendar Delivery SOP

Now you can run the template for Content Calendar Delivery SOP.

For more on the Content Calendar Delivery SOP go to http://sociallysmashing.com/process and you can get all of the processes so that you can use them specifically for your business.  

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    Create a social post and archive it in your database by going through this entire process at least once. You’ll click the link above and then in the new process, click the green ‘Run this Template’ button at the top right there.
Optimize your Process

Going forward, it might be useful to do some parts of this process in batch prior to actually running the SOP to fulfill your schedule.

In particular, the content curation can easily be done along with the Snip.lly links so that you’re database has content ready to go for someone who might be doing the work to schedule the posts.

This way your database entries are at least PARTIALLY filled in for some parts of the schedule, making the delivery process go much more smoothly.

As a step beyond that, you might then want to make creatives an iterative process, so that each curated piece has an image ready to go with it. Once that happens, your SOP for delivery of the database entries into your calendar becomes a very quick process indeed.

This might be beneficial if you have someone who is great at creatives, and someone different who is great at writing copy.

HOWEVER, this does not suggest that you make individual processes out of these, YET anyway. That is because there are many times when someone is going through all of these steps for one post, making it inefficient to be hopping between multiple processes.

Creating Your Copy of the Content Calendar Delivery SOP Template

Replicating This SOP Templated in Process.St

You will need a Process.st account in order to replicate this SOP.  Below is a checklist that’s pretty simple.  Right now it’s a copy paste system.  In a few months (1st quarter 2017) Process.st will allow sharing between accounts as per their beta test team. For right now, the checklist goes over a basic copy paste.  

Once you make your new SOP from this template, you can add your team login credentials and members and edit the specific information in this free template to work for your team. 

Also keep in mind that Process.st has an awesome knowledge base and support staff, Vinay and Cameron are exceptional and their entire team are very helpful.

Once you copy, edit and then run this process at least to see that you’ve got a good baseline for a template, you’ll copy it for all of the social accounts you have.

Although there is a ‘share’ option in the process, it is only available for members of your team/staff accounts. For this to be extensible into your own business you’ll want your own Process.st account.

Therefore, the easiest way to copy the process is as noted above. It only took me about a half hour to copy the entire thing over. Editing it took another 10 to 15 minutes.

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    Using a separate browser, open our template, and then copy the widgets over to your own Process.st account

Using your Analytics

Room for Improvement

While you used your analytics to help you to set up your content calendar, once you have been running the Delivery process for a while, you’ll want to start watching these consistently to gauge your performance.  If you aren’t using Google Analytics and SEO check out Jason McDonald’s site by clicking HERE 

To improve our success with getting clicks, likes and shares, we use analytics to spot 

  • the posts we’ll choose first for re-use
  • poor performing posts, as they are an opportunity to tweak headlines and or images.  

The following are two tools we’re using.  One on our eCommerce site and one for Twitter.  There are many more out there to use, although, you and your team should decide which analytics tools will be best to use for your goals.


If you have a Shopify store, while you should have Google Analytics, ad managers and the like to see important metrics, you can get some real time information from your social and other campaigns with Tawk.to.

It a free Shopify app that places a widget on your page for live chat with your site visitors. But interestingly, it also notifies you when a visitor comes to your website in real time with a configurable sound. So if you get a LOT of visitors you will want to turn off that sound!

While they’re on your site, you can see where they are geographically, how long and how many times they have been there, AND the link that referred them, including your specific Tweet, Pin or update.

Mind you, if you have dozens of visitors per day this isn’t so exciting, but if you’re just getting something off the ground, it’s certainly quite nice to see it playing out, and which social posts are getting traction in real time.

Here’s a short video on it…

Tawk.To Video

And as you can see in the image below, another visitor came from a Google search, this is where you’ll want to rely on your Google or other site analytics. For one, Tawk.to doesn’t give you the actual keywords they used.  Create a free account and see how it works

Tawk.To Analytics

Twitter Analytics

Some analytics are available in any social account you have, and even more insights can be found in your social manager. Here is a quick video on Twitter analytics, which are very easy to use and understand (the video is also included in the Content Calendar Delivery process in Step #8, "Track Performance") go to http://sociallysmashing.com/process for more processes.


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    Go over your own Analytics for Twitter or your pertinent social network.
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    If you have your own site, install the Tawk.to app and enjoy!

How to use Twitter Analytics for Business 

  1. Account home is your Twitter report card, with high-level statistics tracked from month to month. It’s also a gallery of your greatest hits: we’ll spotlight your top-performing Tweets and introduce you to the influencers in your network.

    Visit your Account home today or learn more.

  2. Your Tweet activity dashboard is where you’ll find metrics for every single one of your Tweets. You’ll know exactly how many times Twitter users have seen, Retweeted, liked and replied to each Tweet.

    Visit your Tweet activity dashboard today or learn more.

  3. Your audience insights dashboard contains valuable information about the people who follow you on Twitter. You can track your follower growth over time and learn more about your followers’ interests and demographics. 

    Visit your audience insights today (click the “Followers” tab) or learn more.

Quickly promote your Tweets

Quick Promote allows you to share your best Tweets with a relevant audience in just a few clicks, from your analytics dashboards, Twitter timeline, or your mobile phone.

Explore your top Tweets and quickly promote them from your dashboard, or learn more about Quick Promote.

Hiring Your Content Manager

Delegate Your Repetitive Tasks

While you DO want to be cognoscente of how your company, brand and products are conveyed to your audience in your social media accounts, having someone perform these tasks for you frees you up to more effectively manage a growing business.

Here are the top 10 hiring sites you can use

1. CareerBuilder

No list of best job search websites would be complete without this entry. CareerBuilder is one of the biggest job boards, and its robust search function allows you to filter by several criteria, including location, degree required and pay range. CareerBuilder partners with news media around the country and collects job listings from them. It also provides career advice and resources for candidates.

2. Indeed

A huge aggregator of postings from across the Web, this site consolidates listings from many job boards in one place. It also compiles information from various company career pages and allows you to search locally or globally.

3. Job.com

This large site offers weekly job alerts, job search advice, a resume builder and, of course, job postings. This job search website also allows you to upload your resume for hiring managers and recruiters to search.

4. TheLadders 

This site focuses on job openings for upper-level executives and professionals who are aiming for the management suite.

5. Robert Half

By visiting roberthalf.com, you can search thousands of job listings from the companies we work with around the world. Many of the opportunities we offer are exclusive to Robert Half and can’t be found elsewhere, online or off. We also offer job search and career advice, a robust library of workplace research and information about what it’s like to work for Robert Half. 

Job seekers, upload your resume and get access to thousands of professional development courses and compelling reports on industry and salary trends.

6. LinkedIn

This top networking site enables you to find jobs through your extended network. Additionally, you can join groups, participate in conversations and follow companies you find interesting and relevant to your job search. 

7. Glassdoor

Job search websiteGlassdoor boasts a large database of company reviews — submitted by employees. Glassdoor promotes itself as giving job seekers insights into a company’s work conditions, interview processes, salaries and benefits. In addition to providing job listings, Glassdoor allows employers to identify job candidates and market their companies to job seekers.

8. Monster

This massive job site is aptly named because it includes one of the largest number of job listings of any website. It also allows you to upload your resume and offers networking boards, as well as a search alert service so you can get targeted posts delivered via email.

9. SimplyHired

This search engine offers an email alerts service and lets you save your job searches. Candidates can sort their searches to focus on companies that hire veterans, have a high rate of diversity and abide by eco-friendly practices, among other criteria.

10. Us.jobs

This search site is particularly useful for those looking for state government jobs. It collects postings from state work agencies, as well as other company websites.

After exploring the above list of the best job search websites, you might consider registering with more than one site since each offers a slightly different experience and list of benefits

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    Decide how you’ll use this process to delegate your social media campaign and grow a huge following
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    Decide what you’ll invest in time and added funds to your business that you’ll save as a result of implementing this process
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    Now go do something fun with some of the time you’ll be saving!
Using Process.st and using the Content Calendar Delivery SOP

As you get to know this process and how you can use it in Process.st, I believe splitting the individual sub-tasks, Curation, Creatives, Copy and Scheduling into four SOPs, and having them automatically start running when the previous one was checked off will be a good optimization.

As you define your own version of this SOP keep that in mind, for whatever your format for delivery may be!

Top 5 Tips for Creating Job Postings

If you’re trying to hire top-tier talent (and who isn’t?), you need to put your best foot forward. The first impression prospective candidates often have in our world of online recruiting is your job posting. And if it’s dull, drab or generic, that’s likely the kind of candidates you’ll attract.

You know the sayings – there’s so many that cover this situation – “You reap what you sow…” or “You only get out what you put in…” or “Garbage In, Garbage Out…” We won’t pontificate any further on the notion – you get it. But what we will do is give you some practical tips rather than platitudes to help you craft more effective job postings and hire better.

Click HERE to get the top 5 Tips for Creating Effective Job Postings

Take control of your workflows today.