If you've ever asked yourself "What is conversion rate optimization?", you're not alone. It's a confusing concept for many to understand. And for some, it's even harder to implement.
In fact, only 28% of marketers say they're satisfied with their conversion rates.
But by following a process for conducting CRO properly, you can transform your website from conversion rate zero to conversion rate hero.
With this process you'll start by using a conversion rate formula to figure out your current conversion rates.
Then you'll be guided through the steps of conducting research, gathering more data, and then undergoing an A/B test to make sure the changes you make are increasing conversion rates, not decreasing them.
Launch a checklist from this template every time you want to make CRO-related changes.
Here's to optimizing conversion rates easily and effectively.