This is a guest post by Ronita Mohan. Ronita is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics related to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.
Content marketing has certainly become popular.
In fact, it’s become a lynchpin for marketing strategies.
Businesses of all sizes are employing content marketers left, right, and center to ensure that content is created and distributed on a regular schedule.
The purpose of content marketing may have started as a way for businesses to communicate with their audiences, but it has taken on another angle altogether. Content marketing is now seen as a primary driver of SEO and organic web traffic, and content needs to be tailored accordingly.
Unsurprisingly, content marketers are spending huge amounts of time developing blog post ideas that will gain them traction, incite visitors to their websites, and tempt users to use the businesses’ products or services. But without a solid content strategy, the content itself could be insubstantial and ineffective.
That’s why in this informative post I’ll be discussing content marketing in detail, and presenting you with an easy-to-understand, four-step content marketing framework you can follow straight away. Just read the following sections:
- How to improve your content plan
- Content framework step #1: Setting your content marketing goals
- Content framework step #2: Undergoing content research
- Content framework step #3: Establish your authority
- Content framework step #4: Cross-promotion
- Use Process Street to complement this content marketing framework!
Ready to dive in?