This is a guest post by Sawaram Suthar, the head of marketing at Acquire and also a founder of Jagat Media. A digital marketing consultant, he has experience in branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune.

Engaged customers are any business’s biggest asset.

Seeing as customers are what make or break a business, you should do everything in your power to keep them engaged at all times.

But customer engagement is a tough coup to pull off.

A study conducted by Hall and Partners revealed that almost two-thirds of a company’s profit depends upon how effective customer engagement is. Another study found that 84% of customers think the experience provided to them by a company is far more important than its products and services. In simple terms, the success of your brand is dependent upon the quality of customer experience you can deliver.

In this guest post for Process Street, I’ll tell you how you can level up your business’s customer experience, thereby engaging customers further.

Specifically, we’ll be looking at:

• What’s the definition of customer engagement?
• The importance of customer engagement
• 5 ways to keep customers hooked & increase engagement
• Use Process Street to aid your customer engagement strategy!

Let’s get started. ⬇️

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This is a guest post from Olivia Harp, whose easy-reading, approachable pieces help bring important business and negotiation skill-building content to new audiences in an accessible way. With a degree in linguistics, Olivia excels in creating her own engaging content.

Sustaining customer satisfaction can be challenging in business. However, there are several ways to improve your sales and customer satisfaction at the same time. Improving your sales negotiation skills is an overlooked low hanging fruit route to making a positive impact on your customer relations.

Through sales negotiation training, you can learn how to identify your customers’ needs better. Understanding your customers puts you in a position to offer better services. By improving your customer relations, you may be able to attract and retain more customers.

This article outlines practical negotiation tips to increase your customers’ satisfaction.

In this Process Street article, we’ll cover:

• Redefine your business strategy
• Analyze your sales negotiation tactics
• Review your negotiation style
• Additional negotiation skills for customer satisfaction
• Get it right every time with Process Street

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This is a guest post by Jessica Bruce. Jessica is a professional blogger, guest writer, Influencer & an eCommerce expert. She’s currently associated with ShopyGen as a content marketing strategist. She also reports on the latest happenings and trends associated with the eCommerce industry. Follow her on Twitter.

As soon as a new eCommerce website launches, there’s a race to get as many visitors as possible.

The race certainly isn’t easy, and what makes it harder are the additional hurdles that come up along the way. One of these hurdles, as you may or may not know, is the acquisition of conversions.

Conversion is the most crucial acquisition for any eCommerce business. An eCommerce business cannot survive with mere website traffic; it needs conversions to drive revenue.

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” – Bryan Eisenberg, Call to Action: Secret Formulas to Improve Online Results

That’s why, in this post, we’ll be looking at what conversion and CRO (conversion rate optimization) are, how to calculate conversion rates, in addition to giving you a handful of free, useful CRO hacks that will boost your eCommerce sales.

What is conversion? And what is CRO?

Before digging deeper, let’s consider what conversion actually is first.

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The following is a guest post by Deepti Jain, an engineering student who has a knack for writing and is currently working at AeroLeads as a content writer.

Social Selling is a buzzword these days.

I doubt it surprises people anymore given how huge social media is.

I don’t think people realize just how big it is.

According to Statista, 3.02 Billion of the world population will be using social media by 2021.

I know it gets a bad reputation sometimes and folks involved in B2B businesses are often a bit skeptical of leveraging social selling.

What they don’t realize is that they are missing out on a lot of leads, ROI, revenue, yadda yadda yadda.

In fact, Neil Patel, the marketing guru, recently discussed in his blog how he generated $332,640 in 3 months from Instagram alone.

Did this change your stance on social selling?

Hah! I knew it would.

However, if you are still not sold on the idea of social selling, then also don’t fret.

Today, I have rounded up some solid reasons why social selling is important for every salesperson.

Let’s begin!

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This is a guest post from Emil Kristensen, CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.

If you have a SaaS company but you’re not using personalized marketing, you’re missing out on one of the biggest opportunities to grow.

The reason?

SaaS companies are different than many traditional models. Instead of building up to a one-off purchase, SaaS benefits from a long relationship with a customer.

That means you can increase brand loyalty in ways most consumer products cannot, and you have a host of personalized marketing data at your disposal.

Today we’ll look at the three most effective ways to use personalized marketing in SaaS to increase your sales: through your emails, website, and app.

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This is a guest post from Kyle Anderson; a freelance tech journalist whose typical day is spent scouring the web for the latest developments in the world of business tools and software. He loves any type of software that automates his life! For his pastimes, he is an avid lover of travelling, poetry, and photography.

When it comes to prospecting and the wider sales process, there’s never a shortage of tools you can use to make your work easier and more efficient. One of the most versatile of them is Outlook, a Microsoft tool that is popularly known for email and business calendar management.

However, Outlook is not limited to just these two functions.

You can easily unlock its hidden power by integrating it with compatible add-ins and other extensions. In the end, you’ll be able to complete a broad range of business functions including market/customer research, communication with your clients, document sharing, accounting, and more.

In this Process Street post, we take a look at how you can run a successful outreach campaign for your sales cycle using Outlook and its supported add-ins.

We’ll cover:

• Lead qualification Outlook Add-ins
• Email template Outlook Add-ins
• Meeting scheduling Outlook Add-ins
• Contract signing Outlook Add-ins
• Accounting and invoicing Outlook Add-ins

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Being able to sell is a skill.

You know this if you’ve ever tried working in sales.

My first efforts working in a sales capacity were slow.

There were no management structures in place in that small startup to support me, train me, or guide me.

I was going it solo.

There was a lot to learn and, in a role which thrives on confidence, a lot to be anxious about.

Learning the basics of how to sell is important even if you feel you have the natural skills to do well in the area.

For me, learning the basics of the trade came from a little book. A little red book. Jeffery Gitomer’s Little Red Book of Selling, to be precise.

After recommending our audience Gitomer’s text in my best sales books roundup post, I managed to sit down with our best selling author and sales champion to explore the craft.

In this Process Street post, we’ll cover:

• To learn how to sell, you have to learn to communicate well
• The Little Book of Selling: 12.5 Principles of Sales Greatness
• How to make sure you get things done
• Build your personal brand and support it with social media
• How to use humor as an effective tool
• How to understand what’s required for sales leadership

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We all enjoy coming up with solutions. Unfortunately, if the solution needs to be internalized by a group of people to improve team execution, it can be a frustrating and time-consuming effort to get everyone on board.

Let’s say you have clearly identified that a process inefficiency is causing a bottleneck in sales productivity, and have built a solid process to address the issue. You’ve got the green light from senior management, they think it looks fantastic and can’t wait to see the impact it has.

Now, the real work begins – communicating the value of the process to your sales team and convincing them to implement it in their day-to-day work. Not as easy as it may sound.

Well, in this post I hope to relieve you of at least some of the stress that comes with sales process adoption by highlighting 9 tried and tested tips that will address 2 key obstacles you’ll face:

1. Convincing sales reps that the process works and helps them achieve their sales goals.
2. Providing the tools that enable reps to easily integrate the process into their day-to-day activities.

Successfully tick both those boxes, and you will be well on your way.

Let’s get started.

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Global Ag Input Solutions uses Process Street to help direct operations and connect team members out in the field with those in the office. We sat down with Vicki Riendeau to learn how they employ Process Street’s checklists in their business.

The Global Ag Input Solutions story

Global Ag Input Solutions is a subsidiary of Global Ag Risk Solutions, an insurance company which primarily operates in Canada and is moving further into the US market.

It was identified that customers needed more than just insurance products and would benefit from lending opportunities. As such, Global Ag Input Solutions was established to provide a unique, convenient and flexible Input Financing Program that puts producers in control.

Global Ag Input Solutions is a growing company with an innovative approach in the industry, but how does the team keep on track day to day?

Global Ag Input Solutions uses Process Street for:

• Internal communication
• Sales
• Finance
• Approvals

The team has benefited from implementing Process Street by:

• Streamlining internal communications
• Managing the sales process end to end
• Centralizing information
• Providing clarity about what work needs to be done

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Sales is one of the core aspects of how a business functions.

Without sales, your brilliant product will just sit there, neglected and unused.

But no one is born as a brilliant salesperson, just as no one is born with an innate knowledge of how to run an effective outbound strategy.

We learn these things on the way. A lot of the time, we learn from the sales jobs we’ve had. But we shouldn’t limit ourselves to that. Why not learn from the best salespeople, the highest performing companies, and the extreme examples?

In this Process Street article, we’re bringing expertise galore to your bookshelf or Kindle. We’ll go through our 7 key recommended reads, and follow that with 38 more sales books to satisfy your niche, industry, or needs.

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