This is a guest post by Jin Choi. Jin Choi is a writer who runs the MoneyNam blog. His favorite hobbies include learning about the newest trends in online marketing and lifting heavy iron at the gym.
The customer lifecycle consists of the stages that a customer goes through from the moment they become aware of your company to the moment they purchase your product.
It’s essential to apply the right strategies for each stage of the customer lifecycle if you want to maximize your customer lifetime value (CLV).
In order to build a successful company, it’s important to focus on the CLV.
Because repeat customers are nine times more likely to buy the same product from a new seller.
This Process Street guest post provides you with the tools to understand each of the stages of the customer lifecycle so that you can maximize the value of each and every customer you acquire.
- The stages of the customer lifecycle
- Customer lifecycle stage 1: Awareness
- Customer lifecycle stage 2: Engagement
- Customer lifecycle stage 3: Evaluation
- Customer lifecycle stage 4: Purchase
- Customer lifecycle stage 5: Post-purchase
- Customer lifecycle stage 6: Advocacy
- Customer lifecycle marketing: A summary
Let’s get started. 🚀