Startup SEO: How to Get Traction in Your First Year

In this episode of Business Systems Explored, we talk to Dmitry Dragilev about the systems behind the marketing successes he’s engineered for startups like Polar and JustReachOut.io.

For startups, failure to get traction quickly can mean the difference between a multi-million dollar exit and another Silicon Valley tombstone.

Since it’s so vital to get exposure from the outset, you need to get the press, early adopters, and Google on your side.

This episode is all about how to do that: an interview with the growth hacker and startup PR expert Dmitry Dragilev.

Listen to the episode to find out where to start with an audit of your marketing site, how to write content that will force Google to pay attention, and Dmitry’s best hack for startup SEO.

Links to listen

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Quote to tweet:

“No matter how many backlinks you throw at something, if your bounce rate is high, you’re on page 20.” (tweet this)

Show notes:

Where to start with getting traction for your startup
How Dmitry starts creating marketing strategies for startups
The importance of UX on marketing sites
How drastically time-on-site affects your Google rankings
Developing a marketing strategy with Google Analytics
What to optimize before you start going after new keywords
Figuring out the ‘low-hanging fruit’ for SEO
Real optimization examples from companies Dmitry has worked with
The importance of short slugs
How to write paragraphs so people read
On ‘bucket brigades’
Inside Google’s algorithm for clickthrough and bounce rate
Testing Facebook ads
The first three things Dmitry looks for in a piece of successful content
A word of warning about anchor text
How Google perceives video views for SEO
How to do SEO for an iOS app
Getting press for your original research
The benefits behind having 10+ email addresses for PR
How to scale up PR when you have one year to get traction
The tool Dmitry uses to test his tone in email
Dmitry’s best hack for startup SEO
Broken link building on Wikipedia

Tools & mentions:

JustReachOut: https://justreachout.io/
Polar (shut down, acquired by Google): http://mashable.com/2014/09/11/google-acquires-polar/#hoRqCu4JA8q8
Google Analytics: https://www.google.com/analytics/
26 Cold Email Templates Which Guarantee a Response: http://www.criminallyprolific.com/cold-email-template/
Wistia: https://wistia.com/
Crystal Knows: https://www.crystalknows.com/
Moz: https://moz.com/

Contact:

@dragilev
Criminally Prolific: http://www.criminallyprolific.com/

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