How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own.
You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your value offering while keeping costs down?
Enter the value chain.
A value chain is a model of looking at all of your business processes and figuring out how to gain a competitive advantage by focusing on developing maximum value in your product or service, while keeping your profit margins in the green at the same time.
Originally proposed by Harvard’s Michael Porter in his 1998 book Competitive Advantage, there’s a lot of ground to cover. Where do you start? What’s the process? What kind of tools exist to make the value chain analysis easier?
Well, if you’re looking for a clear, concise introduction to Michael Porter’s Value Chain model, you’ve come to the right place. Read on for a breakdown of:
- What is a value chain?
- Michael Porter’s original value chain model
- Value chain analysis
- Benefits of value chain analysis
- Value chain analysis process
- Value chain vs supply chain
- Porter’s primary value chain components
- Porter’s secondary value chain components
- Bonus: Porter’s Five Forces
By the end of this article, you should have a firm grasp on the value chain model, with a better idea of how to apply it to your own business. We’ll also investigate how to integrate BPM software like Process Street into the value chain.