What Are the Best Christmas Ads EVER Made? (And Why You Should Care)

Christmas ads

Q: What do you get if you cross Santa with a duck? 🦆
A: A Christmas quacker! 🤣

The only thing better than a good old Christmas cracker joke is a good old Christmas ad.

Festive, heartwarming, and thought-provoking, TV Christmas ads signify the start of Christmas.

And they’re a marketers dream. According to research, for every $1.30 that’s spent making a Christmas ad, retailers can expect to get $31 back.

How do Christmas ads generate so much revenue? When did Christmas ads become such a huge deal? What are the best Christmas ads EVER made? And what makes a Christmas ad the best EVER?

Time to find out as we get ‘Santa-mental’ and ‘sleigh’ our way through the following topics in this Process Street post:

Ready? Hold on for ‘deer’ life and let’s ‘snow’…

(The ‘presents’ of these terrible Christmas puns do ‘snow’ down – I promise.) 🎁 Continue Reading

9 Essential Marketing Tips from the Father of Advertising

marketing tips header

Ogilvy on Advertising was one of the first books I had on my reading list back when I created my system for reading more. My only regret after finally reading it is having delayed for a year and a half.

Drawing from 40 years of experience, David Ogilvy shows everything he learned from creating some of the most successful advertising campaigns to date (some of which are still running today).

From using research instead of rules to reminding yourself exactly what you’re paid to do, Ogilvy provides a blunt outlook of how to improve as a marketer and copywriter.

When I got a margarine account, I was under the impression that margarine was made from coal. Ten days reading the literature taught me otherwise.” – David Ogilvy, Ogilvy on Advertising, p.11

At times his writing is standoffish and hostile, and he never claims to be infallible, but many of the marketing tips he championed 24 years ago still hold true today. Unfortunately, finding those nine golden tips in 220+ pages of case studies and niche information on how advertising agencies work is a bit of a nightmare.

That’s why I’ve done it for you. Time is money, after all, and the quicker you learn these marketing tips, the sooner you can succeed in selling.

marketing tips david ogilvy

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