5 B2B Marketing Trends You Need to Be Following

B2B Marketing Trends

Why do some B2B┬ábrands struggle with their online image? The problem with social media and blogging is that it’s been seen as the reserve of teenagers, and not taken seriously until around 10 years ago. Generally speaking, it’s the older and more traditional B2B firms that are the slowest to adjust to the new climate of marketing.

With the internet democratizing the business landscape, corporations are in trouble. If they don’t get ‘down with the kids’, they’ll drift under the radar and lose business to cutting-edge startups who actually need to use smart tactics to be seen.

Do you think B2B companies just aren’t as outwardly exciting as B2Cs? Here are some brands setting the hottest B2B marketing trends, out to prove you wrong.

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