The 9 Essential Elements of Modern B2B SaaS Applications

Adam Henshall
September 12, 2019

b2b saas applicationsAndy Mura is an inbound Marketer, entrepreneur, speaker, and SaaS enthusiast currently working in Germany as the Head of Marketing at Userlane, the user onboarding and support automation platform that drives customer success.

The modern B2B SaaS market is reaching full maturity.

After attracting early adaptors and transforming the startup world, SaaS has conquered the enterprise world as well. Large corporations, such as Oracle, Microsoft, Adobe, and SAP, have shifted their focus from stationary, on-premise software to subscription-based cloud solutions.

And in turn, even the most conservative enterprises are rethinking their infrastructure to leverage the flexibility and reliability of modern SaaS, PaaS, and IaaS solutions.

Companies will soon run solely on SaaS applications. In fact, there are many reasons that lead firms to embrace this new model.

In this Process Street article we’ll cover:

  • Why are B2B SaaS applications on the rise?
  • The 9 essential elements of B2B SaaS applications
  • The growing world of B2B SaaS applications

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13 Top B2B Review Sites to Uncover What Customers Really Think

review sitesOne of the most important things when running your business is understanding how your customers feel about your service.

We all know that it’s tough to gather all the feedback you would like. You’re more likely to talk to customers in your support channels when they experience an issue, but that doesn’t always give you a holistic understanding of their experience with your product.

Equally, social proof is a very important area to leverage when trying to bring new customers on board. This means that public praise of your product can increase your acquisition rates and lower acquisition costs.

Positive or negative, reviews – particularly public ones – provide huge value to businesses in how we shape immediate and long term decisions.

This is why we at Process Street are writing up a list of the top places you should make sure you have listings for, should make sure you monitor for feedback, and make sure you engage on to improve your customer’s experiences.

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