Home pages are typically the most viewed location on a website and your main opportunity to connect with the audience as a brand. Get it wrong, and all of those views will go from potential customers to part of your bounce rate.
“Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that… you may want to start thinking of your homepage more like a landing page” – John Paul Mains, Your Homepage Is THE Landing Page
Knowing this, I decided to do something similar to our SaaS pricing pages study by analyzing 100 leading startup home pages to see what they have in common, and how you can apply these lessons to your own website.
In this post I’ll go through 11 core data-backed takeaways to give a better outline of how to make your home page, and highlight the differences you’ll need to know if you’re targeting a niche audience.
From word count and jargon usage to social proof and CTAs, keep reading to see how the top 100 startups use their home page.