This is a guest post from Martha Jameson. As an educator at PhDKingdom.com and AcademicBrits.com, Martha found her calling as a writer, after pursuing web design and management. Her main goals are to share her experience, motivation and knowledge with her readers.
Link building has been a contested subject in SEO circles, not least because of the amount of speculation that goes into figuring out what factors are most important for securing you a top SERP spot.
Despite the controversy around Google’s search algorithm, a great deal of research has actually gone into figuring out what’s happening under the hood. At this point, we can be fairly sure that link building is a significant factor in the SEO of your website.
In fact, it’s actually quite difficult to get your website ranking without the help of link building.
SparkToro’s recent survey of over 1,500 professional SEOs placed the quality of linking sites and pages as the second most important factor, out of 26. That’s a big deal.
Building links is all about linking your website to others, and theirs to yours. As you increase your links, you increase the ability for your readers to access more relevant data, thereby increasing your own website’s relevance.
You’ve got to approach link building seriously in order to use it to your utmost advantage. Search engines will crawl through each page of your website in search of this information.
When you do this right, you can help boost your website rankings and help more readers find and access your content.
Here are 10 of the most effective SEO link building tips of 2019:
- Start co-authoring!
- Check out competitor keywords
- Peek at your competitor’s backlinks
- Watch out for new competitor keywords
- Help a reporter out (HARO)
- Start a blog
- Treat your testimonials like backlinks
- Choose evergreen keywords and topics
- Master the skyscraper technique
- Recover your dead backlinks
- Bonus tip: Check Wikipedia’s dead links
- Using Process Street for effective link building