That’s why we’re going to look at some texts from across the marketing field which can help sure up our knowledge.
As a follow up to our wonderfully received article cataloguing the 45 best sales books, we’ve decided to break down the world of marketing literature for you too!
We have some old classics like Scientific Advertising, some newer classics like Blue Ocean Strategy, and a number of this year’s must reads!
There’s something for everyone!
Check out our Process Street list of the 31 best marketing books below!