It’s no secret that attracting, satisfying, and retaining customers is becoming increasingly challenging.
The sheer amount of choice and demand for fast, flawless service demands businesses to formulate and execute effective ways to deliver excellent customer experiences.
Without acknowledging the importance of the customer experience at every touchpoint, companies miss out on great opportunities to develop a strong brand identity; opportunities that cannot afford to be missed in a business environment where first impressions are pivotal.
A slew of recent research studies provides us with the data to support this perceived demand to enhance customer experiences.
McKinsey research found that 70 percent of buying experiences are based on how the customer feels they are being treated—and a large part of that has to do with showing the customer you (as the brand) care about them, and value their business.
It’s also been found that 58% of consumers are willing to spend more on companies that provide excellent customer service throughout the buying process.
To cap it off, the Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and, yes indeed, customer experience came out on top.