Branding Case Study: How Ogilvy Turned Speculation into Reality through Ads

Branding Case Study

“Hey, this soap is making my skin dry. Do you know any soaps that don’t?”, I asked my wife while reading Ogilvy on Advertising.

“Dove, I think”, she replied.

Score!

See, the thing is I’d just read this line:

“I could have positioned Dove as a detergent bar for men with dirty hands, but chose instead to position it as a toilet bar for women with dry skin. This is still working 25 years later.”

Dove-Ad-Border

The success of this Dove ad is widely celebrated, but there’s another interesting branding case study that’s never been looked into before.

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