Business Plan vs. Business Proposal: What’s The Difference?

Business Plan vs. Business Proposal What’s The DifferenceSeema is a Product Expert at Revv, a leading document management software and eSignature company that provides business document templates that help run your business. She believes in the power of words and storytelling and loves spending her time creating exciting and knowledgeable content of the SaaS world. When not working, you can often find her watching adorable pups videos, or experimenting with recipes!

“Ok, so you sell things.”

Well, honestly, I wasn’t surprised or peeved at the half-baked knowledge of my friend’s father when he made a snap judgment and conveniently labeled my marketing profession as sales.

After all, this wasn’t my first time when someone tagged me as a salesperson. So, I took a deep breath and explained to him how sales are different from marketing.

We, humans, dwell in a herd mentality and hone our word skills from our surroundings. Sometimes, we are simply careless, sometimes oblivious, but most of the time, we actually don’t know that the word has a different meaning.

This can be ignored in a casual conversation, but using the wrong words in a business space can change the implied meaning and lead to miscommunication. For example, cost vs. price, digitization vs. digitalization, warranty vs. guarantee, machine learning vs. artificial intelligence, etc.

“Don’t use words too big for the subject. Don’t say ‘infinitely’ when you mean ‘very’; otherwise you’ll have no word left when you want to talk about something really infinite.” C. S. Lewis

This Process Street guest post untangles the confusion between two crucial terms – business plan and business proposal. These are used interchangeably in the business world, but their meaning and application are pretty different.

Words are the building blocks of communication. There is a French phrase for using the right word – le mot juste.

Let us strive for le mot juste!

Hop on and be a part of this fantabulous journey.

Here we go! 🚀
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We Analyzed 180K Business Proposals (You’ll Never Guess What We Found!)

business proposal

This is a guest post by Adam Hempenstall, who is the CEO and Founder of Better Proposals – simple proposal software for creating beautiful, high-impact proposals in minutes. Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first Proposal University where he shares best practices on writing and designing proposals.

A great business proposal means the difference between an unsigned contract and a successful deal. A poorly written business proposal will get turned down, even if the offer is good.

Business proposals are considered to be an art form that only the extremely skilled can write.

However, after analyzing over 189,000 successful business proposals, I can tell you that there’s no secret to writing a great proposal.

Allow me to elaborate as I take you through our analysis findings, and run through the following topics, in this Process Street post:

Let’s get started.

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