Lessons from a Shark Tank Success Story: Chris Sacca’s Investment Checklist

Chris Sacca Investment

When he started investing, Chris Sacca told himself, “F*ck it… I’m just not going to play this traditionally anymore.”

And as any Shark Tank fans out there know, Sacca is anything but traditional. From his cowboy shirt uniform to his self-described “colorful language,” the billionaire Lowercase Capital founder is constantly finding ways to shake up traditional conventions of a venture capitalist. Except one.

Quirks aside, Sacca follows one of the oldest VC rules in the book: always have a process. Every investor has a set of questions they ask themselves and rules they follow when weighing an investment decision. For Peter Thiel, it’s the ability to get a monopoly. For Social Capital, it’s the ability to transform society. Chris Sacca’s rules are a bit more varied — but just as stringent.

shark tank success

Following these rules has allowed Sacca to place hugely successful bets on early stage companies, on and off reality television. His impressive portfolio includes the likes of Uber, Slack, Stripe, and Twitter, and it’s all due to this process.

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