Why & How We Focus on Co-Marketing in Our Content Marketing Team

Why and How We Focus on Co-Marketing in Our Content Marketing Team-01Content marketing is definitely in the top 3 spammiest areas of marketing.

Not a day goes by where someone isn’t trying to get me to link to their dodgy looking website or sending me nonsense.

In some cases you just have to respect the hustle. I know the article I was pitched yesterday wasn’t written by “John Smith” because the use of English in the title didn’t make sense. If you’re a non-native English speaker though, you often need to take those risks. I’d do the same.

But content marketing isn’t all spam and nonsense.

Lots of places do great content that’s high quality and produces loads of value for their audience. Outreach, relationship building, and collaborations aren’t always tacky either – they can be great ways to co-create content; media content being a really useful avenue for this.

We’ve created the best process management content on the web for a good while, and people come to us as a trusted source on other areas like onboarding, HR, operations, ISO, and customer success. That stuff, we’re good at.

The second part, though, is something we’ve been working on doing better.

In this Process Street article, I’ll explain how and why we moved to a co-marketing focus to support our SEO and business goals, including:

  • Why not just backlink build and guest post?
  • How is our relationship management system set up?
  • We’re seeing results and our flow is much smoother

Let’s jump right in!
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Beyond Enlightenment – How to Make an Impact With Data Storytelling

Beyond Enlightenment – How to Make an Impact With Data Storytelling

This is a guest post by Brian Skewes, a technologist into deconstruction. Over two decades of self-employment, he has accumulated a wealth of inadvertent real-world lessons related to building, running, and preserving a small company.

There’s a phrase that’s become popular in web analytics, digital marketing, and business consultancy in the last few years: data is everything.

There’s a lot to recommend it. It’s short, snappy, and captures the importance of data to the way in which we do business today. Whether you are building organic links or in the process of drafting an employee development plan, the path to success runs right through a big ‘ol pile of numbers.

Unfortunately, there’s more to numbers than just numbers.

This is due to the nature of data itself. The problem with relying on numbers and nothing else is that no matter how impressive it is, it also remains inscrutable, incomprehensible, or simply boring for the majority of people. Unless your audience is composed entirely of the type of person who can instantly visualize columns of figures, you are going to need to provide some context for the ever-so-impressive stats.

This is where the concept of storytelling comes in.

In this Process Street article, we’ll look at how you can go beyond data acquisition, compilation, and presentation. We’ll show you how to make your data come alive through the magic of storytelling.

Once upon a time…
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A Comprehensive Guide to Building Organic Links

Leks Drakos
November 5, 2020

A Comprehensive Guide to Building Organic LinksWith nine years in the aviation industry, Daniel Martin is an experienced team-builder with several high-performance content creation teams under his belt. He is currently the Head of Customer Success at LinkDoctor.

As of October 2019, there were 1.72 billion websites on the Internet. Keeping up with reputation and rank is important for any website owner, but it’d be impossible to manually check every site one-by-one.

Google has developed a ranking algorithm that crawls through billions of websites in a short time. This algorithm determines the site’s relevance and trustworthiness based on several factors, including backlinks from other sites.

A backlink is equivalent to statements such as “I trust this website,” or “This is a valuable website.” This is why link-building has become necessary to get higher ranks on the Internet.

High-ranking sites are more visible on search engines’ results, which leads to higher conversion rates and traffic.

When it comes to organic links, though, you can’t just ask other sites to give them to you; you need to earn them. But how do you get other sites to link to yours?

In this article, I’ll cover everything you need to know about:

Read on for step-by-step instructions on sowing those backlinks to your site!

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Content Creator: How to Make Captivating, Upvote-Worthy Material!

Content Creator

Content is worth big bucks.

Think about it.

Netflix rakes in $18 billion in revenue a year with their video content. Similarly, YouTube makes $16-$25 billion in annual revenue. Meanwhile, the blog for all things tech, TechCrunch, was bought by AOL in 2010 for a whopping $25 million.

But what, exactly, is content? What is a content creator? And what is the purpose of creating content?

The subject matter can be a little confusing.

That’s why this blog post will get you right up to speed. 🚴‍♂️

I’ll cover what content is, what a content creator is, the benefits of content, examples of work from the best content creators, and I’ll even give you insider tips and tricks to becoming a stellar content creator yourself! Just read through the below sections:

Let’s not waste any more time and dive straight in.

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How to Create A+ Content with a Content Development Process

Content Development

Content marketing. Content strategy. Content… development? 🤯

There are so many content-related words buzzing around the world wide web.

Confused?

I don’t blame you.

However, any marketer or content creator worth their salt will know that content development is not a process to skimp out on.

That’s why, in this article, I’ll be discussing – and all in plain terms – what content development is and why it’s important. Plus, I’ll provide you with a content development process that’ll ensure you’ll research, create, edit, and promote stellar content audiences will want to engage with. Every. Single. Time.

Simply read through the following sections to get the complete low-down on content development:

Ready to become content with your content?

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Boost Site Traffic with a 4-Step Content Marketing Framework

Content marketing framework

This is a guest post by Ronita Mohan. Ronita is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics related to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

Content marketing has certainly become popular.

In fact, it’s become a lynchpin for marketing strategies.

Businesses of all sizes are employing content marketers left, right, and center to ensure that content is created and distributed on a regular schedule.

The purpose of content marketing may have started as a way for businesses to communicate with their audiences, but it has taken on another angle altogether. Content marketing is now seen as a primary driver of SEO and organic web traffic, and content needs to be tailored accordingly.

Unsurprisingly, content marketers are spending huge amounts of time developing blog post ideas that will gain them traction, incite visitors to their websites, and tempt users to use the businesses’ products or services. But without a solid content strategy, the content itself could be insubstantial and ineffective.

That’s why in this informative post I’ll be discussing content marketing in detail, and presenting you with an easy-to-understand, four-step content marketing framework you can follow straight away. Just read the following sections:

Ready to dive in?

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Content Creation: What I’ve Learned From Writing 157 Articles This Year

Content Creation

We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.

I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing.

This is stuff I’ve had to learn pretty quick since I ‘fell into’ control of the Process Street blog. I think it’s time to give the marketing community something new that they can use and ditch the typical list post content we’ve all seen trotted out over and over.

Whichever part of the content creation process you’re at, there’s a nugget of wisdom for you here.

Let’s get started.

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Content Creation Workflows: Why You Need One and How to Build It

content creationWhen creating content, it’s easy to think you should just make it and publish it. Simple.

But your content will not be highly effective if that’s your outlook – even if the substance of your content is brilliant!

Creating content – blogs, infographics, videos, podcasts – creates an opportunity for you to connect with your audience and to engage with a new audience. There is significant value which can be unearthed through an effective content strategy.

One of the simplest ways to improve your approach is to implement a documented content creation workflow.

It may increase the time you spend on a single piece of content or decrease it depending on your current process, but it could also prove to boost the effectiveness of your content by huge margins.

A blog post which is optimized for Google can bring you hundreds or thousands of hits every month. A post which is not optimized may be read by 10% of your email list and then disappear into the void.

Beyond the very real benefit of a good workflow improving the content, a solid team workflow can boost your overall output and practically run your content team itself.

Since implementing our new content creation workflow we jumped from 20k weekly visits from Google to 75k. In the space of 1 year. The new workflow has given us the consistency to keep breaking those numbers.

In this Process Street post, I’m going to explain to you:

  • What our content creation workflow looked like when we had a small team
  • What our scaled up content creation workflow looks like now
  • How you can build a content creation workflow like ours
  • The Process Street templates you can use to structure your new workflows

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How to Systemize the Creative Process to Consistently Create Amazing Content

In this episode of the Business Systems Explored podcast, Tony Brown the author of Standard Procedure and Vinay Patankar from Process Street, talk about systemizing the processes and creating top content as well as explaining why content is so important to a company.

BSE 013 Systemizing the creative process

Ever wondered how small businesses can consistently create such amazing content? At Process Street, we produce at least 6 posts per week — some on our own blog and some as guest posts.

That’s not even including the podcasts and videos, which both come out weekly and are mediums that take considerably longer to write, design, produce, and polish.

So, how do we do it?

In this episode of Business Systems Explored we decided to take a break from having guests on and totally rip apart our content creation process for Process Street, BSE, and tonylbrown.com.

We talk about why content is important, whether you should create it yourself, and the kinds of content that are most effective. By following these tips, you can balance content creation with your other business functions and get the added bonus of that rare thing called a personal life.

Here’s how to consistently create winning content.

Links to listen

And remember, if you like the show, please leave us a review and rating. 🙂

Click below to subscribe on iTunes:
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Kate Erickson on Niche Marketing, Content Creation and Managing a Virtual Team

In this episode of Business Systems Explored we speak to Kate Erickson of the fantastic Entrepreneur on Fire.

BSE007-KE

Kate’s talking to us about how her content helped propel EOFire to one of the biggest podcasts ever made, and how she’s about to do it all over again with her new blog, Kate’s Take. Kate lets us in on her marketing processes for creating high quality, actionable resources and how she makes damn well sure these resources are a perfect market fit.

Use the links below to listen to the episode, or subscribe on iTunes so you never miss out.

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