The Currency of the Internet
Pretty much everything is free on the internet.
One of the reasons you like it so much is because you can get a ton of value for just the price of your monthly contract. With millions of books, videos, podcasts, services and apps around for free, it’s no wonder people are hesitant to part with their money without trust and priming first.
So how can people built sustainable businesses by giving away so much good stuff for free?
Well, there are generally two ways.
1. They sell ads, you probably know this model well if you have ever used Google or Facebook.
2. They capture leads with the hope to sell you something in the future.
In this post, we will be focusing on the latter: Lead generation.