How to Generate Leads with Content Upgrades

How to generate leads

The Currency of the Internet

Pretty much everything is free on the internet.

One of the reasons you like it so much is because you can get a ton of value for just the price of your monthly contract. With millions of¬†books, videos, podcasts, services and apps¬†around for free, it’s no wonder people are hesitant to part with their money without trust and priming first.

So how can people built sustainable businesses by giving away so much good stuff for free?

Well, there are generally two ways.

1. They sell ads, you probably know this model well if you have ever used Google or Facebook.
2. They capture leads with the hope to sell you something in the future.

In this post, we will be focusing on the latter: Lead generation.

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How to Use Content Upgrades to Skyrocket Your Blog Subscribers


Content marketing is built on beautiful principles.

Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, content marketing has the moral edge over traditional marketing because the public don’t go out of their way to expose themselves to adverts, but they do voluntarily read content.

In case I’m interrupting your busy schedule, you can scroll down to the bottom of this post for the key takeaways.

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