What is a Blog Maturity Model? How We Create Quality Content at Process Street

blog maturity model

When you’re doing any kind of content marketing, you want to be able to understand how well you’re doing. You want to be able to look at the performance of the content you’re creating and feel assurance that you’re:

  1. Driving forward key goals and objectives tied to your content strategy;
  2. Continuously optimizing and improving the quality of your content in order to hit those goals.

Especially when you’re creating this kind of content that involves a degree of creative input (writing!) it can be difficult to measure quality.

This is where maturity models come in. Maturity models can be a great way to build and assess how successful an organization or system is at achieving continuous improvement.

Ultimately, it’s the idea that you’re constantly seeking to test and improve the way in which your organization runs. You’re not standing still.

We’ve written before about more generally applicable Capability Maturity Models, but this post takes a look at our internal Blog Asset Maturity Model (BAMM) process that we use to audit and continuously improve the quality of our blog content.

In this Process Street article, we’ll cover:

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Beat Bottlenecks, Remove Redundancies & Cut Costs with Process Analysis

process analysis
Want to lose weight? Shape up? Get fitter? Gain muscle?

If you do, I have one thing to say to you:

If you always do what you’ve always done, you’ll always get what you’ve always got” – Henry Ford

To get better, improve, and achieve your goals, something needs to change.

But this concept doesn’t only apply to people who want to lose weight, get fit, or become stronger.

It applies to businesses too; to keep improving, businesses need to keep changing.

Businesses can typically find between 50 to 75 improvement opportunities when they go through process analysis. This can result in anywhere from a 10% to an 80% reduction in costs.

Aha! Thought that might get your attention! Interested in finding out more?

This is what you’ll learn by reading this Process Street post on process analysis:

Ready to take the first step towards new and improved processes?

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ISO 9001: The Ultimate QMS Guide (Basics, Implementation, ISO Templates)

Consumer Reports publishes an annual reliability survey, which includes data on over 470,000 cars.

In this report, owners of Tesla’s Model 3 experienced a number of problems, including chassis hardware, paint and trim related faults, indicative of a build quality that fell far shorter than expected standards set across the automotive industry. The Model 3 represents Tesla’s first real attempt at a mass-market electric vehicle, and the issues surrounding its launch created much frustration and controversy among electric vehicle enthusiasts.

This lack of quality assurance has lost at least one major $5 million order of Model 3 vehicles from a rental company, in relation to problems with the service and performance of previously purchased vehicles.

In an email, NextMove wrote:

“Tesla Model 3 vehicles, which NextMove was supposed to take over after payment and only a short examination, sometimes had serious defects: defective tires, paint and body damages, defective charge controllers, wrong wiring harnesses or missing emergency call buttons. Such quality defects would have endangered the safety of the customers and the profitability of NextMove.”

Stefan Moeller, Managing Director of NextMove, went on to say:

“We had to insist on compliance with general quality standards and processes in order to protect our renters and our business model.”

Why did Tesla have so many problems? Crucially, Tesla made the decision to deliver the product to market and sort out the issues later.

Basically, they didn’t have a strong enough system for managing quality.

We call these Quality Management Systems (QMS) – and they work.

The rest of the auto-industry follows a specific quality management system structure. It’s called ISO/TS 16949:2009 and it’s a variant of ISO 9001.

People follow quality management systems for various reasons; they improve quality first and foremost. But they also have a positive impact on the bottom line.

The return on investment (ROI) of a quality management system is typically impressive:

As a guide, a recent study undertaken through the American Society for Quality (ASQ) showed that for every $1 spent on your QMS, you could expect to see an additional $6 in revenue, a $16 reduction in costs, and a $3 increase in profits. On average, they saw that quality management reduced costs by 4.8% – ASQ

In this Process Street article, we’ll be looking at how ISO 9001 can be used to assure quality control across all types of organizations, with benefits like improved company performance, higher demand for products, and a competitive advantage towards increasing market share.

What we’ll cover:

For the uninitiated, what is ISO 9001, as simply as possible?
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What is VRIO? The 4-Step Framework for Continuous Business Success

VRIO

Hard work doesn’t always guarantee success.

With that bombshell, you may be wondering “If hard work isn’t enough, what should I do to help my business succeed?!”

The answer’s simple: VRIO.

VRIO isn’t the latest must-have app or some new fad – it’s an incredibly useful business framework and analysis tool for understanding whether your business has the capabilities and resources to thrive in the long-term.

Considering that following a VRIO framework could bolster your growth, increase revenue, ensure you’re always one-step-ahead of the competition, and keep your business better organized, VRIO isn’t a process to be dismissed.

But if it’s the first time hearing about VRIO, have no fear.

I’ve got you covered.

In this post, I’ll go into the definition of VRIO, tell you how it was conceived, explain the four dimensions that make up the VRIO framework, and tell you the best times to undergo VRIO so your business can reap its rewards. Simply read the following sections to get to grips with it:

Let’s get started, shall we?

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What is ISO 9000? The Beginner’s Guide to Quality Management System Standards (Free ISO 9001 QMS Template)

What is ISO 9000? The Beginner's Guide to Quality Management System Standards (Free ISO 9001 QMS Template)

In 2018, Apple rolled out their brand new iPad Pro; top-of-the-line, cutting-edge, very slightly bent- wait, slightly bent?

Customers on social media and several on the MacRumors forums have discovered their iPad Pros exhibited this slight bend straight out of the box.

Of course, Apple’s response was that this was completely normal, and absolutely not a defect.

Despite the publicity Apple gives its “ultra precise” quality manufacturing process, more and more issues like these are appearing. The bendy iPad Pro is looking less like an exception, and more like an increasingly problematic trend.

Here’s a comprehensive quality breakdown (quite literally) of the iPad Pro in question:

It’s interesting to note that while Apple is bragging about premium materials such as the sapphire camera lens cover, tests like the scratch durability test done in the video above pose glaring questions to Apple’s quality standards.

Other quality management blunders from Apple’s recent track record include:

  • iPhone X: Major factory defect on phone screen making it unresponsive to touch;
  • iPhone XS/XS Max: A repeat of antennagate, except this one might be un-fixable with software;
  • Apple Watch: Batteries will swell and crack or detach the screen.
  • iPad Pro 2017: An older iPad model sold until November 2018 reportedly develops strange screen glitches;
  • MacBook Pro: Users have reported and Apple has admitted to serious defects (resulting in data loss and failure) with the solid-state drives inside 13-inch models, as well as severe performance issues with i9 CPUs and sound distortion at low volume;
  • Macbook/Macbook Pro: Defective keyboards in models from 2015 to 2017.
  • That’s a lot of issues for a company that continues to charge top dollar, push prices up, and boast a reputation as a pioneer in quality assurance.

    Obviously, and for whatever reason, there is a problem somewhere in Apple’s quality management process.

    Quality control and management is important to ensure the customer gets the value they deserve, and quality management standards like those defined by the ISO 9000 family exist to make quality management work better.

    Although Apple has received certification for ISO 27001 (an information security management standard), it doesn’t appear that they have any ISO 9000 certification for quality management. Who knows, if they had, perhaps they wouldn’t have so many QC issues?

    In this article, I’ll be looking at the ISO 9000 family of quality management standards, breaking down the basics and giving you a few free checklist templates to get you started with your own quality management system.

    Here’s exactly what I’ll be covering:

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    The Ultimate Risk Management Guide: Everything You Need to Know

    the ultimate risk management guide everything you need to knowWhat’s the worst that could happen? Risk management is one of the first things you should be thinking about when planning for pretty much anything in your business.

    The truth is, risk inescapable; success of your business is not determined by your ability to avoid risk, rather by your ability to accept, plan for, and take advantage of the varying outcomes risk might present to you.

    It might sound negative, but risk management is actually more optimistic than it seems.

    The key takeaway is that successful risk management strategies are proactive, as opposed to reactive.

    By thinking ahead, you can prepare for and prevent risks before they even have a chance to arise.

    In this article, we’ll take a look at how you can use Process Street to streamline and automate your risk management approach, including:

    Hopefully by the end of it, you’ll have a better understanding of how to focus your risk management efforts into a forward-facing, proactive approach.

    There are lots of ways to approach and prepare for risk, and this article will give you the tools you need to master risk management.
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    4 Actionable Steps to Increase Your Business Agility

    Business Agility

    This is a guest post from Jessica Thiefels. Jessica specializes in link building, social media strategy and content strategy. You can find her at Jessica Thiefels Consulting or @JThiefels.

    While the term “business agility” can sound like just another buzzword, the idea behind this phrase can be key to the success and growth of your small business.

    [Business agility] refers to distinct qualities that allow organizations to respond rapidly to changes in the internal and external environment without losing momentum or vision” – HR Zone, What is Business Agility?

    In other words, business agility is the effectiveness with which you make improvements and adaptations in your current methods or processes. This allows you to grow and stay ahead of your competition.

    However, it also requires efficiency in nearly every area of your business, from talent acquisition, retention and operations, to infrastructure, leadership and customer relations.

    To help overcome these trials, I’ve gathered four highly actionable steps to let you increase business agility and scale your small business.

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    Prioritization Matrix 101: What, How & Why? (Free Template)

    priority matrix

    As humans, we tend to focus more on the things we need to do than the things we’ve already done. This so-called “Zeigarnik effect”, named after Russian psychologist Bluma Zeigarnik, means our minds are often swimming with all of the tasks, responsibilities, and mental notes that we think we should be focusing on.

    All of these tasks and projects that need doing, this mental to-do list, without a clear hierarchy of importance can make it difficult for us to stay focused and actually get things done.

    One way to combat all of this Zeigarnik noise is to note down everything. Make an actual to-do list. Studies have been done, and it has been shown that the very act of noting down tasks can quite simply “make you more effective”.

    But, even with a to-do list, before you actually get anything done it’s necessary to have a clear idea of your priorities.

    Sounds simple enough, right? Unfortunately, figuring out what to prioritize can be hard. It’s a complicated process that involves weighing up cost against value, effort against time, and for a lot of businesses, will likely involve many different stakeholders.

    The solution is to work out a process for determining what to prioritize.

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    What is Quality Management? The Definitive QMS Guide (Free ISO 9001 Template)

    QUALITY MANAGEMENT

    Deepwater Horizon – arguably one of the most catastrophic industrial disasters of human history, and the estimated largest marine oil spill in the history of the petroleum industry.

    It also happens to be one of the most abysmal failures of quality management by any company, period.

    On an otherwise unsuspecting evening of April, 2010, approximately 50 miles off the coast of Louisiana in the Gulf of Mexico, the first in a chain of quality management related failures became glaringly apparent as the emergency response protocols were enforced after an oil leak in the drilling well was discovered.

    The oversights were as follows:

    • Lack of proper quality assessment resulted in weak, potentially contaminated cement or “drilling mud” used in the initial failsafe failing to properly block the leak.
    • Fluid pressure tests were not properly carried out and clear warnings were ignored.
    • Rising oil and gas levels were not properly monitored.
    • The final failsafe on the ocean floor, designed to close the leaking pipe shut, failed to close due to the conditions of the drill pipe.

    The aftermath of this chain of negligence left 11 people dead, caused over 130 million gallons of oil to leak into the Atlantic Ocean, and cost over $62 billion in damages.

    Not one point of failure, but four. Clearly not an anomaly, this disaster was the result of a series of systematic failures that uncover a dark truth about the reality of cost-cutting and disregard for quality control.

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    What is ISO 14000? EMS Basics & Implementation (Environmental Management)

    iso 14000

    If the United Nations Environment Programme is to be taken seriously, the current generation is the last generation with a realistic chance of kick-starting the processes necessary to halt or reverse the looming global crisis of climate change.

    “We are clearly the last generation that can change the course of climate change, but we are also the first generation with its consequences,” Kristalina Georgieva, the CEO of the World Bank.

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