This is a guest post from Stella Lincoln who works as a Business Executive at Academist Help. She is a passionate blogger and owns the blog Educator House. Lincoln has many years of experience in digital marketing and specializes in search engine optimization (SEO).
In this era of globalization and digitization, marketing takes many forms. We at Process Street recommend one marketing strategy: Make sure you strongly focus on email marketing, or more specifically, your email conversion rates.
Email marketing is a successful strategy. Done correctly it can bring in the highest Return On Investment (ROI) relative to other marketing channels. Email marketing offers a return of 30x your initial investment.
But let me emphasize, such a high ROI is only possible if you get your email marketing right.
How do you get your email marketing strategy right?
One aspect is through email Conversion Rate Optimization (CRO).
Through intuition, I am guessing you are ready to optimize your email conversion rates – after all, you came here. Well, reader, you can use this article as your top-tip list for all things CR and email optimization.
In this article, we give you our 12 top ranking tips to optimize your email conversion rates. You can click on the relevant subheaders below to jump to that given section. Alternatively, scroll down and read all we have to say.
- Optimize your email conversion rates: CRO meaning
- Optimize your email conversion rates: Email optimization and why it is is important
- Optimize your email conversion rate with these conversion rate optimization best practices
- Use Process Street to optimize your email conversion rates
Let’s get started!