You may remember from Latin 101 at college that conversiō is the process of turning around, altering, changing, or converting.
And whether you’re now a WeWork-dwelling solopreneur or a newly-hired marketer at an SMB, it’s crucial for your leads to undergo conversiō.
After all, without conversions site visitors aren’t as likely to sign up to newsletters, put an item in a cart, or proceed to the checkout page and order that product or service. Conversions, therefore, are a major contributor to your business’ longevity.
This could be the point where you’re frantically thinking: “I want to secure my business’ longevity! How can I help facilitate conversions? And how can I optimize conversion rates for the better?!”
We’ve got you covered.
During this post we’ll be explaining all things CRO – conversion rate optimization.
First we’ll tackle what CRO is, then we’ll delve into an actionable framework for increasing your conversion rates, and then we’ll provide you with a Process Street-made template which has everything you need to hike those conversion rates up!
All you have to do is read the different sections below:
- What is CRO (conversion rate optimization)?
- A 10-step framework for optimizing conversion rates
- Use Process Street’s template for CRO and website optimization
- The secret 11th step for improved website conversion
Let’s jump straight in.