What is CRO? How to Increase Conversion Rates (Free Template)

What is CRO?

You may remember from Latin 101 at college that conversiō is the process of turning around, altering, changing, or converting.

And whether you’re now a WeWork-dwelling solopreneur or a newly-hired marketer at an SMB, it’s crucial for your leads to undergo conversiō.

After all, without conversions site visitors aren’t as likely to sign up to newsletters, put an item in a cart, or proceed to the checkout page and order that product or service. Conversions, therefore, are a major contributor to your business’ longevity.

This could be the point where you’re frantically thinking: “I want to secure my business’ longevity! How can I help facilitate conversions? And how can I optimize conversion rates for the better?!”

Slow down.

We’ve got you covered.

During this post we’ll be explaining all things CRO – conversion rate optimization.

First we’ll tackle what CRO is, then we’ll delve into an actionable framework for increasing your conversion rates, and then we’ll provide you with a Process Street-made template which has everything you need to hike those conversion rates up!

All you have to do is read the different sections below:

Let’s jump straight in.

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What is Conversion Rate Optimization? 5 CRO Hacks to Boost E-Commerce Sales

What is Conversion Rate Optimization

This is a guest post by Jessica Bruce. Jessica is a professional blogger, guest writer, Influencer & an eCommerce expert. She’s currently associated with ShopyGen as a content marketing strategist. She also reports on the latest happenings and trends associated with the eCommerce industry. Follow her on Twitter.

As soon as a new eCommerce website launches, there’s a race to get as many visitors as possible.

The race certainly isn’t easy, and what makes it harder are the additional hurdles that come up along the way. One of these hurdles, as you may or may not know, is the acquisition of conversions.

Conversion is the most crucial acquisition for any eCommerce business. An eCommerce business cannot survive with mere website traffic; it needs conversions to drive revenue.

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”Bryan Eisenberg, Call to Action: Secret Formulas to Improve Online Results

That’s why, in this post, we’ll be looking at what conversion and CRO (conversion rate optimization) are, how to calculate conversion rates, in addition to giving you a handful of free, useful CRO hacks that will boost your eCommerce sales.

What is conversion? And what is CRO?

Before digging deeper, let’s consider what conversion actually is first.

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App Virality Hacks: How Trello and Asana Grew to Millions of Users

Trello vs Asana

If you’re looking to rapidly grow your user-base by optimizing your product, simply signing up to Trello and Asana will give you a masterclass.

These two apps are optimized for virality because they work best when teams collaborate around them. Here’s how it’s done.

The whole point of project management apps is to give teams a central place to collaborate, update project status and store information. Trello and Asana aren’t particularly useful for individuals, so their product teams put extra effort into getting users to propagate the apps within their own organizations. No marketing required.

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Freemium Conversion Rate: Why Spotify Destroys Dropbox by 667%

Freemium Conversion Rate

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers.

A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says:

“A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal rates are more like 1%, and that’s if users are reasonably active.”

If 1% is average, and Dropbox‘s “really good conversion rate” is 4%, then 26.6% is absolutely bloody ridiculous.

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How to Master Conversion Rate Optimization with Tim Paige of LeadPages

In this episode of Business Systems Explored, we speak to Tim Paige, of LeadPages, about the tactics he’s used to help LeadPages grow to an impressive 40,000 customers, and 170 employees.

tim paige

Tim Paige is the Senior Conversion Educator at LeadPages and the host of Conversion Cast, a podcast for performance focused marketers. Since joining LeadPages, he has hosted over 400 live webinars and recorded over 100 episodes of his podcast.

Tim shares his journey from door-to-door vacuum salesman to a marketer that helps LeadPages get tens of thousands of customers, and rips apart the systems he used along the way. We learn about a different approach to the 80/20 rule and why there’s another hidden rule there that’s just as important.

Use the links below to listen to the episode, or subscribe on iTunes so you never miss out.

Links to listen

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