Whether eye-catching, irritating, or actually useful, there’s no denying them. Gifs have never been more popular than they are right now.
Why’s this? It could be because mobile phones dropped Flash support. It might be because they’re so immediate and will automatically ‘play’ without the friction of a click. I think it’s both of these things, but most of all it’s because you can say more with a gif than you can with actual words. Gifs help us make connections with our audience, to explain, engage, entertain and tell stories. And, of course, boost reader engagement.