Salesforce is the most popular CRM in the world, and the most fully-featured. It has been developed constantly for almost two decades, and the company has tried its hardest to build every single feature that sales teams need to be more efficient.
However, it doesn’t do everything out of the box…
That’s why the Salesforce AppExchange features thousands of apps which have collectively been installed more than 5,000,000 times. These apps stand in for other software to save you switching between programs, breaking focus, and pasting data over and over.
But, like I said, there’s thousands of apps. How do you know what to choose, and what to avoid? When might you need to turn to Salesforce app development, and when can you get something straight from the shelf?