Hello, and welcome readers to the experience economy.
Take my hand and I’ll guide you to a place of psychic gratification. Feel your senses tingle, and your attention sharpen. You’re entering a new chapter of customer success, one that’s immersive and marks the next economic stage.
Businesses are no longer competing on a commodity level. In a digital world, with growing immersive processing power, organizations must crack the whip and adopt the experience mindset. This is a mindset that’s focused on customer success and delivering exceptional experiences instead of commodities.
In this Process Street article, we take a look at how one particular tech unicorn is succeeding in this experience economy.
You got it, I’m talking about the tech-tycoon Salesforce.
Salesforce is one of the largest tech companies to date with over 49,000 employees in 28 countries and has built the world’s most demanded CRM. Part of Salesforce’s triumph lies in the organization’s customer success capabilities. And today, you will learn how they’ve perfected customer success using principles from the experience economy.
Grab onto your seatbelts as you’re about to be blown away!
- What is the experience economy?
- 8 ways Salesforce achieves complete customer engagement in our experience economy
Here we go!💨