How Chocolate Can Teach You All You Need to Know About Qualitative Research

How Chocolate Can Teach You All You Need to Know About Qualitative Research

“Startups that regularly conduct qualitative research (not just quantitative) experience faster results in their quest to achieve product-market-fit.”Mitchell Posada, I’m a startup, do I need to do Qualitative Research?

Why?

Because by regularly doing qualitative research, you are engaging with (and acting on) the voice of your ideal customer. To the point where the customer actually becomes a part of everything you do.

Whether you’re a founder about to launch a product or someone who is simply keen to understand and put into practice qualitative research methods – 👇🏼 you’re in the right place.

Just keep on scrolling and I assure you that on finishing this Process Street blog you will be well versed in all that is qualitative research.

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Keep reading to find out exactly what chocolate has to do with qualitative research!
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How to Optimize Your Landing Page Using Qualitative User Research

How to Optimize Your Landing Page Using Qualitative User ResearchThis is a guest post from Adam Enfroy. He writes about how to blog like a startup to 450,000 monthly readers at www.adamenfroy.com, & teaches his audience of New School Bloggers the tactics he used to scale his blog to $80k/month MRR.

As a product marketer, increasing your landing page conversion rates through optimization has a significant impact on your bottom line.

You spend most of your time running A/B tests and tracking your conversion rates because you’re trying to optimize conversions and prove the ROI of your PPC campaigns.

Nonetheless, you still can’t seem to grasp why your visitors behave the way they do.

So, what’s your solution?

Using qualitative research to understand the reasons behind your visitors’ behavior so that you optimize your landing page and skyrocket your conversion rates.

In this article, I’ll explain the ROI of qualitative research, different methods to conduct it, and how to analyze your research data within your database. I’ll also demonstrate how Process Street’s superpowered checklists can help you perform optimized qualitative user research.

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Ready? Let’s get started.

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Customer Research: 5 Ways to Read Your Target Customers’ Minds

Ben Mulholland
September 19, 2019

customer research

The following is a guest post by Priscilla Tan, a freelance content marketer for SaaS and Tech companies that care about making small businesses successful. Certified by SmartBlogger, her works have been spotlighted on places like Forbes, Inc Magazine, and CNBC Make It.

Did this happen to you?

You spent brutal months building your product solely based on your gut.

In a bid to keep your head in the game, you assured yourself, repeatedly, that success is just around the corner.

And yet, when you released your product to the public… it tanked. Sure, you had a few sign-ups, but no one stuck around.

As you slumped your shoulders in defeat, you questioned yourself, what went wrong?

You tweeted for help, hoping to find comfort. And you did. In fact, your tweet even went a little viral.

Founders, developers, and marketers in the SaaS space flocked in to share similar experiences. You read every single one of them, nodding your head along to their demoralizing tales.

Then… horror struck.

It hit you: you built your product based on false assumptions. And so did they.

Just as you were about to close Twitter, you stumbled on this tweet and it straight up punched you in the gut:

customer research tweet
(Source)

And there it is, the guilty culprit of unsuccessful products: the lack of customer research.

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