Inverted Pyramid: Don’t Bury the Lead — Give People What They Want (Fast)!

Inverted Pyramid

Your attention span is shorter than a goldfish’s.

This isn’t meant to be a personal insult. All of our attention spans are now pretty ba-… wait, how was I going to finish this sentence?

Blame it on what you will – the break-neck speed in which content is published on the internet, the various devices all vying for our attention, or a lifestyle that’s overly digitalized – but there’s no getting away from it. There’s only an 8-second window before concentration plummets.

For journalists, content marketers, and pretty much anyone who uses the written word to deliver information, this isn’t news you want to hear.

But with the inverted pyramid, you can quickly supply global audiences with the news they do want to hear – and quickly (read: before they move onto the next shiny, sparkly thing).

In this post from Process Street, you’re going to learn about the inverted pyramid, the benefits of using it, see examples of it in action, and discover how checklists can help you with getting the right information out there. Fast.

Read through these sections to get completely clued up:

Now, what was the topic again? Oh, right – the inverted pyramid!

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