It is by no means easy for any organization to establish a strong identity.
It takes excellent leadership from the get-go to clearly define values, goals, and objectives that stakeholders can stand by and employees feel motivated to forward with consistent high-quality performance.
This is proving increasingly challenging for businesses as there is no clear solution, no clear method to getting it right.
But it’s time serious measures were taken to do something about it.
According to research by Deloitte, culture and engagement is the most important issue companies face around the world, with 87% of organizations citing culture and engagement as one of their top challenges, and 50% call the problem “very important.”
The importance of company culture has become increasingly important over the last couple of decades, as younger generations demand a work environment that feels nurturing, encourages collaboration, and offers challenges that keep them engaged and present opportunities to make a notable impact in some way.