Bring Your Customer Success Out of the Stone Age by Building Your Company’s People Intelligence

Bring Your Customer Success Out of the Stone Age

Joanne Camarce is a digital marketing expert specializing in SEO, eCommerce, and social media. She loves meeting new people and embraces unique challenges. When she’s not wearing her marketing hat, you’ll find Joanne fine-tuning her art and music skills.

80% of consumers say that customer experience is just as important as the products or services that a company provides.

Employees and new hires must have the skills to create positive experiences that bring customers back and get them to spread the word about your brand.

This is where people intelligence comes in.

People intelligence isn’t just a buzzword or a passing fad. 71% of organizations now see it as a high priority.

But what does people intelligence mean, and how can you apply it in your company?

In this Process Street blog post, we’ll look at the following:

Let’s dive in!
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How to Use Emotional Intelligence to Provide Exceptional Customer Service

The following is guest post from Sawaram Suthar. Sawaram is head of marketing at Acquire, and also a founder of Jagat Media. A digital marketing consultant, he has experience in branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune.

Most brands optimize rational factors that affect customer behavior such as price points and product features. But today’s audience make purchase decisions based on their emotional experience as well.

Understanding customer emotion plays a key part in building customer engagement and brand loyalty, both of which can contribute to better sales, revenue and ROI.

There are plenty of studies to back me up on that. For example, research from 1997 at a large insurance company found sales agents with high emotional intelligence sold policies with an average premium of $114,000, which was almost double the figure for agents with low emotional intelligence.

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