The following is a guest post by Deepti Jain, an engineering student who has a knack for writing and is currently working at AeroLeads as a content writer.
Social Selling is a buzzword these days.
I doubt it surprises people anymore given how huge social media is.
I don’t think people realize just how big it is.
According to Statista, 3.02 Billion of the world population will be using social media by 2021.
I know it gets a bad reputation sometimes and folks involved in B2B businesses are often a bit skeptical of leveraging social selling.
What they don’t realize is that they are missing out on a lot of leads, ROI, revenue, yadda yadda yadda.
In fact, Neil Patel, the marketing guru, recently discussed in his blog how he generated $332,640 in 3 months from Instagram alone.
Did this change your stance on social selling?
Hah! I knew it would.
However, if you are still not sold on the idea of social selling, then also don’t fret.
Today, I have rounded up some solid reasons why social selling is important for every salesperson.