6 Powerful PPC Management Checklists to Run Paid Ads

PPC Management

PPC has become one of the most profitable customer acquisition methods for businesses. With the massive audience reach available through giants like Google and Facebook, this only makes sense. However, not having a strong PPC management process could be dramatically impacting your managed campaigns’ ROI.

It can take months and countless hours to put together a strong process to handle all your PPC efforts. Not only do you need to design it so that you can understand each step, but it also must be structured so someone else can step in and know how to do it.

We spent the last few months doing the heavy lifting for you. We put together the 6 most important PPC management checklists that every paid acquisition manager or specialist should use.

The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” – Mark Twain

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An Expert’s System to Manage Facebook Ad Campaigns

In this episode of Business Systems Explored, we talk to Armando Biondi, CEO of AdEspresso.

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If you’ve ever ran a quick Facebook campaign to test the water, you know what a shot in the dark it can be. It’s likely that your first tentative campaign will have a stupidly high CPC, and eventually do nothing…

But that’s why you shouldn’t stop just yet. Facebook’s ad revenue is over $18 billion, so they’re certainly doing something right.
And, whether you’re selling to consumers or businesses, there’s a right and a wrong way to do it.

Listen to this episode — it’s an in-depth interview with a PPC genius ready to show everything he knows about Facebook advertising.

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