Greenwashing: What It Is and How to Stop It (Free Template)

Greenwashing What It Is and How to Stop It (Free Template)-01 In the words of Jean Rostand, a French Biologist, and Philosopher:

The obligation to endure gives us the right to know” – Jean Rostand, Silent Spring

Greenwashing, as a marketing tactic, thwarts our right to know as consumers. Unfortunately for us, 98% of green-labeled products are greenwashed.

Greenwashing is unethical. Greenwashing is risky. Greenwashing needs to be prevented.

You can think of this Process Street article as an antidote to greenwash. We give you the information you need to identify and stop greenwash in its tracks. We do this because greenwash is not good for you as a consumer, and it is not good for you as a business owner or employee.

Like Rostand, we at Process Street believe everybody has a right to know how green the products and services they purchase are. In this article, we provide information that will give you back this right where greenwash blots it out.

Paint strippers at the ready, it’s time to peel away the dross. Click on the relevant subheaders below to jump to that section. Alternatively, scroll down to read all we have to say.

Let’s jump right to it!
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