Startup life is hard enough when you’re trying to get a product off the ground.
But the challenge doesn’t stop at your first investment round.
The growth stage of a startup is where a whole load more are likely to flounder. You’ve made big promises to your investors and you’re struggling to meet those targets – not ideal.
Achieving the first stages of growth necessary to access further venture capital, or generate revenues you can rely on, is not easy. Your customers have higher expectations for your product and your team is expanding and professionalizing all while you’re still trying to improve output.
One growing scene at the moment is the European SaaS market.
Not as mature as its American cousin, the SaaS market in Europe has an explosion of companies and all of them are vying for that next stage of growth.
That’s why we went down to SaaStr Europa to find out what advice the speakers and panels would have for the 2019 cohort.
In this Process Street article, we’ll cover the key business growth lessons from a series of headline lectures:
- Logging in to Paris
- The Answers to Everything – with SaaStr, G2, Twilio, and CircleCI
- Hackathon to Unicorn – with Talkdesk
- Happy Customers at Scale – with New Relic
- The Rules You Can Break – with Tradeshift
- Freemium at Scale – with Typeform
- Process Street won the prize!