When it comes to running a business, particularly a SaaS company, understanding churn is vital.
There’s a lot to cover, so let’s cut straight to the chase.
In this Process Street article, we’ll look at:
- What is churn?
- How to calculate churn rate
- Churn examples: From Facebook to Twitter to HubSpot
- Why do customers churn?
- McKinsey’s 4 best practices to increase retention rates 15%
- 3 practical steps to reduce churn in your business
- The Harvard churn management algorithm
- Churn management resources to help you reduce churn
- Use Process Street to help you tackle churn in your business