This is a guest post from internet marketing specialist Deana Kovač at Point Visible, a digital agency providing custom blogger outreach services. In her free time, she enjoys listening to music and singing karaoke – and she just can’t start her day without a hot cup of coffee!
The Process Street blog has been going for a while now. Since 2014, to be precise. Along the way, we figured out a pretty solid process for making the most out of old content.
It’s a kind of content optimization: optimize existing underperforming content by making small, but impactful changes.
With a few tweaks to the information and layout that is already there, you can negate the need for time heavy research required for a fresh piece.
Additionally, underperforming content harms your SEO efforts. Google has said as much.
What’s more, recent SEO research suggests that having many low‐value‐add URLs can negatively affect a site’s crawling and indexing.
But don’t worry – we wrote this post so that you can follow our process to weed out and rejuvenate your low-value content.
It’s simple really. By optimizing the same content to perform better, you convert low-value URLs to high-value resources. This can prove to be a very rewarding strategy if implemented correctly.
In this article, you will learn how to fix underperforming content through content optimization, the process of which has been split into two stages:
- Content optimization: How to separate good content from bad content
- Content optimization: Our six simple tips
We also go into some depth as to how you might use Process Street to streamline your content creation workflow, by taking advantage of some of our free checklist templates!