Andy Mura is an inbound Marketer, entrepreneur, speaker, and SaaS enthusiast currently working in Germany as the Head of Marketing at Userlane, the user onboarding and support automation platform that drives customer success.
The modern B2B SaaS market is reaching full maturity.
After attracting early adaptors and transforming the startup world, SaaS has conquered the enterprise world as well. Large corporations, such as Oracle, Microsoft, Adobe, and SAP, have shifted their focus from stationary, on-premise software to subscription-based cloud solutions.
And in turn, even the most conservative enterprises are rethinking their infrastructure to leverage the flexibility and reliability of modern SaaS, PaaS, and IaaS solutions.
Companies will soon run solely on SaaS applications. In fact, there are many reasons that lead firms to embrace this new model.
In this Process Street article we’ll cover:
- Why are B2B SaaS applications on the rise?
- The 9 essential elements of B2B SaaS applications
- The growing world of B2B SaaS applications